digital version 20 Caroline Wiegerink.pdf - Nyenrode Business ...
digital version 20 Caroline Wiegerink.pdf - Nyenrode Business ...
digital version 20 Caroline Wiegerink.pdf - Nyenrode Business ...
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NRI<br />
The <strong>Nyenrode</strong> Research & Innovation Institute (NRI) is a<br />
research association consisting of researchers from<br />
<strong>Nyenrode</strong> <strong>Business</strong> Universiteit and Hogeschool<br />
INHOLLAND, within the domain of Management and<br />
<strong>Business</strong> Studies.<br />
Straatweg 25, 3621 BG Breukelen<br />
P.O. Box 130, 36<strong>20</strong> AC Breukelen<br />
The Netherlands<br />
Tel: +31 (0) 346 - 291 696<br />
Fax: +31 (0) 346 - 291 250<br />
E-mail: nri@nyenrode.nl<br />
NRI research papers can be downloaded at<br />
Hhttp://www.nyenrode.nl/research<br />
NRI RESEARCH PAPER SERIES<br />
CROSS CASE ANALYSE<br />
EVENTMARKETING<br />
‘ EEN ONTMOETING TUSSEN<br />
THEORIE EN PRAKTIJK’<br />
Karoline <strong>Wiegerink</strong><br />
Ed Peelen<br />
Noah Reymond<br />
October <strong>20</strong>09<br />
NRI Research Paper no. 09-<strong>20</strong><br />
ISSN 1872-3934
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