Proposal Management - Qualität und Effizienz zahlen ... - APMP DACH

SANT SOLUTIONS
RFPMaster ®
ProposalMaster ®
ProSearch TM
PresentationBuilder TM
FastPath TM
The Sant Corporation enables sales
professionals to deliver high quality
content throughout the entire sales cycle.
Our sales enablement solutions reduce
the time it takes to locate the best sales
materials and expertise within the
organization. Our proposal automation
solutions improve win rates by
accelerating the production of persuasive
proposals, RFP responses, presentations,
and related documents.
Businesses choose Sant to improve sales
productivity and win rates, increase
marketing effectiveness, and deliver
accurate, personalized documents to
their customers.
THE SANT CORPORATION
santcorp.com
800.272.0047 US
+44 (0) 870 734 7778 UK
sales@santcorp.com
Solution
To resolve these problems, BT plc purchased an enterprise license for the entire Sant Suite,
although the company is currently focused on ProposalMaster. “Generating new business is
our primary concern,” Fraser says, “and we feel that using ProposalMaster to increase the
number of sales proposals we generate, as well as their effectiveness, is the best way to
proceed initially. We are finding that this solution ensures that sales presentations are more
complete, eliminating the need for staff to respond to secondary requests for information.
This makes them more productive and shortens the time it takes to close sales.”
To ensure the broadest possible utilization of ProposalMaster for creating sales proposals of
all types across all BTGS business units, Fraser’s group sought, and received, the support of
upper level BT management. “Until I saw the demo, I did not believe Sant could generate a
proposal in five minutes,” says BT Senior Manager. “But I am now convinced that this is a really
powerful capability to improve our sales effectiveness. The quality and consistency of the
proposals enhances the BT brand, the productivity opportunity is significant, and the fact
that we have higher conversion rates shows the reality of ‘Get it Right the First Time’ with our
customers.”
In addition to sales proposals, ProposalMaster is also being used by the BTGS Commercial,
Legal & Regulatory business unit to streamline completion of legal documents. “With
pre-approved boiler plate terms and conditions stored in the Sant repository, and a
standardized format, the business unit is always sure that documents are complete and
conform to corporate and legal requirements,” Fraser says.
The Future with Sant
In the future, BTGS plans on increasing utilization of ProposalMaster while also rolling out
RFPMaster, PresentationBuilder, and ProSearch across their global enterprise. “We view our
Sant license as a long term investment,” Fraser says. “The ultimate goal is to have every piece
of customer-facing content that BTGS produces stored in the Sant repository and available
for any use, in any document, for any BTGS business unit.”
About BT Global Services
With a staff of 37,000 in 53 countries, BT Global Services provides a single point of contact for
high-performance, networked IT services in 173 countries. Its resilient network, which grows
by a new city every week, supports the global networking requirements of numerous
industries, including those of 25 percent of the world’s financial traders.
©2010 The Sant Corporation. All rights reserved. Sant Suite, FastPath, ProposalMaster, RFPMaster, ProSearch, and PresentationBuilder are trademarks of The Sant Corporation. All other company or product
names may be trademarks or registered trademarks of their respective companies. v062210