journal - fleischwirtschaft.com - Allgemeine Fleischer Zeitung
journal - fleischwirtschaft.com - Allgemeine Fleischer Zeitung
journal - fleischwirtschaft.com - Allgemeine Fleischer Zeitung
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Media-Kit 2011<br />
Media-Profile<br />
4<br />
Reading period<br />
Faithful readers in %<br />
0 – 5 years 30.0<br />
6 – 10 years 24.0<br />
11 – 15 years 15.0<br />
16 – 20 years 22.0<br />
over 20 years 9.0<br />
On average<br />
13 years<br />
Other readers<br />
Popular and frequently used in %<br />
2 persons 21.0<br />
3 persons 22.0<br />
4 persons 20.0<br />
5 persons 8.0<br />
6 – 10 persons 12.0<br />
11 and more 3.0<br />
On average<br />
4 persons<br />
Broadest readership<br />
High contact probability in %<br />
All 12 issues 63.0<br />
On average 9.7<br />
K1-value 81.2<br />
K1-value = contact probability of one average issue of a magazine<br />
Sections<br />
The strengths of afz in %<br />
Regional reports<br />
82.0<br />
afz practical guide<br />
79.0<br />
Commentary<br />
74.0<br />
Enterprises & markets 64.0<br />
Food retailers<br />
62.0<br />
afz-<strong>journal</strong><br />
62.0<br />
Results of the telephonic questionnaire survey of afz (May/June 2008) of 151 randomly<br />
selected afz receivers. Evaluated by Dima Marktforschung GmbH, Mannheim.<br />
The results do not claim to be representative.<br />
Market analysis<br />
Copy part advertisements<br />
Classified advertisements<br />
60.0<br />
47.0<br />
43.0<br />
25<br />
24 | 25<br />
afz / afz-<strong>journal</strong>
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