journal - fleischwirtschaft.com - Allgemeine Fleischer Zeitung

Media-Kit 2011
Media-Profile
4
Title Profile
Applies completely in %
Is intelligibly written and can easily be read 85.0
Is an informative newspaper 84.0
Is distinguished by its professional reporting 79.0
The newspaper has a clear layout 79.0
Has a practical format 79.0
Is a newspaper which keeps me abreast of retail
and meat product industry topics 78.0
Here you can quickly find what you‘re looking for 78.0
I enjoy picking up the afz 77.0
I find the design attractive 75.0
Has a good selection of section headings 74.0
Reader profile
Decision makers in %
Have sole purchasing authority 46.0
Make decisions in conjunction with others 43.0
Procure information and prepare ground for decisions 7.0
Have advisory role, give recommendations 5.0
Am not involved in any phase of the decision-making process 0.0
In which areas are you involved in your company‘s
purchasing decisions in %
Fresh meat
91.0
Sausage
78.0
Delicacies
64.0
Butchers' machines
50.0
Convenience products
44.0
Dairy products
43.0
24
Results of the telephonic questionnaire survey of afz (May/June 2008) of 151 randomly
selected afz receivers. Evaluated by Dima Marktforschung GmbH, Mannheim.
The results do not claim to be representative.
Self-service products
33.0