journal - fleischwirtschaft.com - Allgemeine Fleischer Zeitung

Media-Kit 2011
Summary of Survey Method
Structural Analysis of Receivers (AMF-Scheme 3-E)
1 Survey method
Recipient structure analysis through file evaluation –
Complete population survey
2 Description of recipients at time of data capture
2.1 Characteristic of the file
The electronic subscription file contains the addresses
of all recipients.
2.2 Total number of recipients in file 35,395
2.3 Total number of occasional recipients –
2.4 Readership structure of a typical issue - by distribution form
– Total no. of copies sold 4,788
of these: subscription copies 4,600
– Individual sales 188
– Single copies 6,576
of these: regular single copies 2,164
occasional single copies 4,207
Sample copies 205
Actual no. of distributed copies (tvA) 11,364
– of which, Germany 11,265
– of which, abroad 99
3 Description of survey
3.1 Population (proportion surveyed)
Population (TvA) 11,364 = 100 %
Of which not included in survey: 0
Of the population, the survey represents 11,364 = 100 %
3.2 Date of sample survey July 14, 2010
3.3 Description of sample survey
The evaluation is based on the complete file. The proportions
determined for distribution in Germany and abroad were projected
onto the annual average of number of copies actually distributed
as per AMF no. 17.
3.4 Target person of survey
Not applicable, as no personal details were recorded
in the survey.
3.5 Definition of reader not applicable
3.6 Survey conducted July 2010
3.7 Survey carried out Publisher
The structure, implementation and reporting of this survey conform to
the latest version of the ZAW advertising carrier schema.
23
22 | 23
afz / afz-journal