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Media-Kit 2011
Analysis of Circulation and Distribution
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16 Circulation audited by
17 Analysis of Copies per issue on an
Circulation annual average
(July 1, 2009 to June 30, 2010)
Printed run 12,000
Effective circulation 11,501 of which of other countries: 144
Net Sales 4,995 of which of other countries: 80
– Copies to subscribers 4,811 of which to members: –
of which collective subscription: –
– Individual sales –
– Other sales 184
Free copies 6,506
Remaining, archive,
voucher copies 499
18 Analysis of geographical distribution
Economic region
Share of effective circulation
% copies
Germany 98.7 11,357
Other countries 1.3 144
Effective circulation 100.0 11,501
Share of effective circulation
% copies
Nielsen Area 1 14.9 1,713
Schleswig-Holstein 2.8 325
Hamburg 1.3 145
Bremen 0.7 85
Lower Saxony 10.1 1,158
Nielsen Area 2 19.6 2,253
North Rhine/Westphalia 19.6 2,253
Nielsen Area 3a 17.5 2,008
Hesse 10.2 1,169
Rhineland-Palatinate 6.1 703
Saarland 1.2 136
Nielsen Area 3b 17.4 2,006
Baden-Wuerttemberg 17.4 2,006
Nielsen Area 4 15.6 1,813
Bavaria 15.6 1,813
Nielsen Area 5 1.4 157
Berlin 1.4 157
Nielsen Area 6 5.1 585
Mecklenburg-Western
Pommerania 1.2 138
Brandenburg 2.0 231
Saxony-Anhalt 1.9 216
Nielsen Area 7 7.2 822
Thuringia 2.5 282
Saxony 4.7 540
Outside Germany 1.3 144
Total 100.0 11,501
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