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O r i e n t a t i o n o f t e x t - CCBC Faculty Web

O r i e n t a t i o n o f t e x t - CCBC Faculty Web

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FUNCTION OF DESIGN<br />

The function of graphic design is communication. This can be<br />

through images/illustrations, type/words, or the combination<br />

of both image and words.<br />

Design is a powerful visual medium that is present everywhere.<br />

It affects our experience from the most boring non exciting<br />

design to the most exciting non traditional design.


The function of design is not decorative. It is not just to make<br />

something pretty. Interesting design, images, and type are<br />

an important factor and are essential, but to communicate<br />

the right message is the main over ridding goal.<br />

FUNCTION OF DESIGN<br />

If the design is amazing visually but does not communicate what the<br />

design is supposed to, then you have failed as a designer.<br />

If the design communicates the way it is supposed to, but fails at<br />

being visually interesting you have also failed as a designer.<br />

These two elements, design and communication, need to work<br />

together to from the one strong design.


PROBLEM SOLVING<br />

As a designer we are problem solvers! Every design is a<br />

challenge and we, as designers, need find the solution.<br />

It is hard to create a design that is innovative as well as<br />

presenting the information. That has to be our goal every<br />

time. It is easy to create good design, but it is very hard to<br />

produce great design.


INSPIRATION<br />

Inspiration is boundless. From places and books, to trash on<br />

the side of the road, nature and science, to movies and music,<br />

inspiration comes from everywhere, and the opportunities for<br />

seeking it are endless.<br />

Inspiration engages our senses and creates originality. Inspiration<br />

is different for every person and can be triggered by different<br />

emotions or responses to ones environment.


BRAINSTORMING<br />

Brainstorming is an expressive, problem-solving activity that helps<br />

with coming up with ideas and concepts. Brainstorming lets the<br />

designer think; Think of possibilities, think of interesting solutions,<br />

think of simple solutions, just think.<br />

Every thought is worth writing down because there is no right or<br />

wrong answer.<br />

The point of brainstorming is to be inventive, let your mind think<br />

creatively, think freely, come up with as many ideas as you can, and<br />

think without restraints.


CONCEPT<br />

The concept is the link between what the design<br />

looks like and what the words say and how it relates<br />

to the reader. The success of the design is directly<br />

linked to how strong the concept is.<br />

A strong concept will add depth to the design while<br />

creating a visual interest in the reader providing a<br />

cohesive and coherent design.<br />

A weak concept will never be a good design, at best<br />

it can be a mediocre design.


BRAINSTORMING<br />

As a class listen to the music being played and come up<br />

with ideas or concepts for a cd cover for the band’s new cd<br />

Remember there is NO right or wrong answers<br />

When brainstorming think of anything that comes into your<br />

head, keywords, phrases, pictures, etc.


INTUITION CAN NOT BE TAUGHT, BUT IT<br />

CAN BE TRAINED AND CAN BE EXPLORED<br />

BY EVERY DESIGNER.<br />

INTUITION<br />

Design concepts and rules can be taught and can be used while<br />

designing, but every design is not a template. Every design<br />

is different with a different problem and a different solution.<br />

Intuition is unique to every designer and it enhances and<br />

dramatically influences the outcome of the design.<br />

INTUITION IS THE INNER VOICE TELLING YOU WHAT<br />

WORKS AND WHAT DOESN’T.<br />

Understanding the rules and elements of design are important<br />

and it is what makes a good designer, but the great designers<br />

are the one that take the rules and their own point of view and<br />

make great design. Knowing the rules will only take you so far


RATIONAL THOUGHT CAN SOMETIMES<br />

SUPPRESS INTUITION AND PREVENT<br />

THE DESIGNER FROM EXPLORING NEW<br />

CREATIVE OPPORTUNITIES.<br />

INTUITION<br />

Intuition should come naturally and without hesitation. It is<br />

an immediate, thought that arrives without the influence of<br />

rational thought.<br />

The inexperienced designer doubts intuition and strictly relies<br />

on learned knowledge because this knowledge can be explained.<br />

Intuition works in conjunction with learned knowledge to<br />

achieve the best solution. Intuition takes your design a step<br />

further then a design without intuition.


INTUITION<br />

ALLOWS THE DESIGNER TO MOVE PAST THEIR<br />

COMFORT ZONE, MAKING THE DESIGN MORE<br />

CREATIVE AND MORE CONCEPTUAL.<br />

It can lead to innovative ideas that would not be possible<br />

otherwise. It is a spark that can push the limits of design.<br />

The designer must trust the randomness of intuition and<br />

take chances in their thinking and design for it to work.


Designer Chocolate<br />

Designers should pay attention to the world around<br />

them, even by looking at how chocolate is designed.<br />

Ugue velit ad etuerat<br />

ero od del irit in elisi<br />

bla autpat alit, quat<br />

wismodi ametumsan<br />

ver senit ex erostie<br />

consequam venisit<br />

wissequ isissequisi<br />

etum delestrud<br />

enit aut il dit euisis<br />

at. Duisi.El utatue<br />

consed dion velisim<br />

veriuscip euis ating<br />

eum euis adiam alisissit<br />

volortie dolobortis<br />

autate et loreet lor<br />

adio odolorercin<br />

voleniam eum ex exer<br />

irillan ut num dionull<br />

andiam, si blamcommy<br />

nonsecte tate tem<br />

ing enisissi.<br />

Isit veros augiam,<br />

quip euismod euisl<br />

incinci liquissecte<br />

modolut lut am<br />

veniamconsed duis<br />

acipissed magna<br />

consed tet, quipsumsan<br />

utem zzriure<br />

ratuer adignim<br />

augiam, volore<br />

eleniscidunt velenis<br />

accummolum delisim<br />

veliquamcore tem<br />

iriure tie essi blam<br />

vercilisis ad ming ero<br />

ex ea aci enibh et luptat,<br />

cor sed tionulla<br />

ad tat. Susto dolessim<br />

ipit ad dunt er inim<br />

veliquat, vendipisi.<br />

Ulput adignit wis<br />

nim ipsustrud dolore<br />

consent amet, corem<br />

in ex et nim digniscincil<br />

eu feu feu faccumsan<br />

veliqui scilit<br />

dolum ea accum diam<br />

zzriure tincipit la cor<br />

sed diam quat volobor<br />

summy nullam<br />

nim at, quat vel ute<br />

estisci bla adion ulpute<br />

venit alisim inis<br />

at, consend reraestio<br />

dipsum nonse dunt<br />

ad mod tion henim<br />

iriusto dolestrud tat.<br />

Duis am, qui et lorerit<br />

atuero et praesequip<br />

esto od etue cor<br />

ipit, conse te ex et,<br />

suscill aoreros nisit<br />

erit, velis nonsectet,<br />

consequis enissit,<br />

core dolorpero odolor<br />

secte molor si.<br />

Ummy non ulluptat<br />

delis ad min eu faci<br />

endre veliquam zzrilisse<br />

el inim dolortie<br />

cortismod et utat.<br />

Duisis eraesectem<br />

zzriusto consed<br />

min vent luptat, con<br />

utpatum aciliquat in<br />

heniamet del etum do<br />

consed magna faci eu<br />

feugiam alis nos aut<br />

velenim er ing essim<br />

dolesenim veros<br />

niam, quam in heniating<br />

elis adion veliquat<br />

praestio dolore<br />

magnim atie molore<br />

consequipit, vel dolor<br />

suscidu issendre vel<br />

utem velit amcon<br />

utpatet lum quis ercillan<br />

eu feuip ex ero<br />

eugue erit nonulputet<br />

nonsequam, velesecte<br />

dolore tat velis dolorperosto<br />

dolestie<br />

dolore tat. Agna alit<br />

ipismodo conulla<br />

faciliq uamcorem<br />

venibh et, commodolorer<br />

irit velit niscipis<br />

ea aliquis ad tat iriure<br />

mod dionsed doloboreet<br />

eum ip ent<br />

wismodio odigniamet,<br />

sustrud tincin<br />

ero dignibh eraesse<br />

quismod exeril in


Designers should pay<br />

attention to the world around<br />

them, even by looking at how<br />

chocolate is designed.<br />

Ugue velit ad etuerat ero od del irit<br />

in elisi bla autpat alit, quat wismodi<br />

ametumsan ver senit ex erostie consequam<br />

venisit wissequ isissequisi<br />

etum delestrud enit aut il dit euisis at.<br />

Duisi.El utatue consed dion velisim<br />

veriuscip euis ating eum euis adiam<br />

alisissit volortie dolobortis autate et<br />

loreet lor adio odolorercin voleniam<br />

eum ex exer irillan ut num dionull<br />

andiam, si blamcommy nonsecte tate<br />

tem ing enisissi.<br />

Isit veros augiam, quip euismod euisl<br />

incinci liquissecte modolut lut am<br />

veniamconsed duis acipissed magna<br />

consed tet, quipsumsan utem zzriure<br />

ratuer adignim augiam, volore eleniscidunt<br />

velenis accummolum delisim<br />

veliquamcore tem iriure tie essi blam<br />

vercilisis ad ming ero ex ea aci enibh<br />

et luptat, cor sed tionulla ad tat. Susto<br />

dolessim ipit ad dunt er inim veliquat,<br />

vendipisi.<br />

Ulput adignit wis nim ipsustrud<br />

dolore consent amet, corem in ex et<br />

Designer Chocolate


Designer<br />

Chocolate<br />

Designers should pay attention to the<br />

world around them, even by looking at how<br />

chocolate is designed.<br />

Ugue velit ad etuerat ero od del irit in elisi bla autpat alit, quat<br />

wismodi ametumsan ver senit ex erostie consequam venisit wissequ<br />

isissequisi etum delestrud enit aut il dit euisis at. Duisi.El utatue<br />

consed dion velisim veriuscip euis ating eum euis adiam alisissit volortie<br />

dolobortis autate et loreet lor adio odolorercin voleniam eum<br />

ex exer irillan ut num dionull andiam, si blamcommy nonsecte tate<br />

tem ing enisissi.<br />

Isit veros augiam, quip euismod euisl incinci liquissecte modolut lut<br />

am veniamconsed duis acipissed magna consed tet, quipsumsan<br />

utem zzriure ratuer adignim augiam, volore eleniscidunt velenis accummolum<br />

delisim veliquamcore tem iriure tie essi blam vercilisis<br />

ad ming ero ex ea aci enibh et luptat, cor sed tionulla ad tat. Susto<br />

dolessim ipit ad dunt er inim veliquat, vendipisi.<br />

Ulput adignit wis nim ipsustrud dolore consent amet, corem in ex et<br />

nim digniscincil eu feu feu faccumsan veliqui scilit dolum ea accum<br />

diam zzriure tincipit la cor sed diam quat volobor summy nullam nim<br />

at, quat vel ute estisci bla adion ulpute venit alisim inis at, consend<br />

reraestio dipsum nonse dunt ad mod tion henim iriusto dolestrud<br />

tat. Duis am, qui et lorerit atuero et praesequip esto od etue cor ipit,<br />

conse te ex et, suscill aoreros nisit erit, velis nonsectet, consequis<br />

enissit, core dolorpero odolor secte molor si.


Designer Chocolate<br />

Designers should pay attention to the<br />

world around them, even by looking at<br />

how chocolate is designed.<br />

Ugue velit ad etuerat ero od del irit in elisi bla<br />

autpat alit, quat wismodi ametumsan ver senit<br />

ex erostie consequam venisit wissequ isissequisi<br />

etum delestrud enit aut il dit euisis at. Duisi.El<br />

utatue consed dion velisim veriuscip euis ating<br />

eum euis adiam alisissit volortie dolobortis autate<br />

et loreet lor adio odolorercin voleniam eum<br />

ex exer irillan ut num dionull andiam, si blamcommy<br />

nonsecte tate tem ing enisissi.


Designer Chocolate<br />

Designers should pay attention to the<br />

world around them, even by looking at<br />

how chocolate is designed.<br />

Ugue velit ad etuerat ero od del irit in elisi bla<br />

autpat alit, quat wismodi ametumsan ver senit<br />

ex erostie consequam venisit wissequ isissequisi<br />

etum delestrud enit aut il dit euisis at. Duisi.El<br />

utatue consed dion velisim veriuscip euis ating<br />

eum euis adiam alisissit volortie dolobortis autate<br />

et loreet lor adio odolorercin voleniam eum<br />

ex exer irillan ut num dionull andiam, si blamcommy<br />

nonsecte tate tem ing enisissi.


Designer Chocolate<br />

Designers should pay attention to the<br />

world around them, even by looking at<br />

how chocolate is designed.<br />

Ugue velit ad etuerat ero od del irit in elisi bla<br />

autpat alit, quat wismodi ametumsan ver senit<br />

ex erostie consequam venisit wissequ isissequisi<br />

etum delestrud enit aut il dit euisis at. Duisi.El<br />

utatue consed dion velisim veriuscip euis ating<br />

eum euis adiam alisissit volortie dolobortis autate<br />

et loreet lor adio odolorercin voleniam eum<br />

ex exer irillan ut num dionull andiam, si blamcommy<br />

nonsecte tate tem ing enisissi.


Designer Chocolate<br />

Designers should pay attention to the<br />

world around them, even by looking at<br />

how chocolate is designed.<br />

Ugue velit ad etuerat ero od del irit in elisi bla<br />

autpat alit, quat wismodi ametumsan ver senit<br />

ex erostie consequam venisit wissequ isissequisi<br />

etum delestrud enit aut il dit euisis at. Duisi.El<br />

utatue consed dion velisim veriuscip euis ating<br />

eum euis adiam alisissit volortie dolobortis autate<br />

et loreet lor adio odolorercin voleniam eum<br />

ex exer irillan ut num dionull andiam, si blamcommy<br />

nonsecte tate tem ing enisissi.


Designer Chocolate<br />

Designers should pay attention to the<br />

world around them, even by looking at<br />

how chocolate is designed.<br />

Ugue velit ad etuerat ero od del irit in elisi bla<br />

autpat alit, quat wismodi ametumsan ver senit<br />

ex erostie consequam venisit wissequ isissequisi<br />

etum delestrud enit aut il dit euisis at. Duisi.El<br />

utatue consed dion velisim veriuscip euis ating<br />

eum euis adiam alisissit volortie dolobortis autate<br />

et loreet lor adio odolorercin voleniam eum<br />

ex exer irillan ut num dionull andiam, si blamcommy<br />

nonsecte tate tem ing enisissi.


HIERARCHY<br />

When the designer places elements on the page he or she<br />

needs an ordering system to help the viewer makes sense of<br />

the design.<br />

The ordering system, or hierarchy, defines the level of activity<br />

and importance for every visual element and determines their<br />

sequence through the design<br />

No element is insignificant they all contribute to the overall design<br />

Refer to page 73 in Layout Workbook


HIERARCHY<br />

Hierarchy of the information is based on the next level of<br />

importance the designer assigns to each part of the text<br />

Monotony will be created if all the elements on the page share<br />

equal importance and visual strength. The design will lack<br />

hierarchy, and will be impossible for the reader to determine<br />

the most important copy from the least significant.<br />

However, if the design is overactive, the visual elements<br />

will compete for the reader’s attention. The designer MUST<br />

remember that all element cannot be visually equal<br />

Determining a hierarchy is the result of reading the text<br />

and asking 3 simple questions.<br />

Refer to page 74-77 in Layout Workbook


HIERARCHY<br />

Determining a hierarchy is the result of<br />

reading the text<br />

1. What elements do you have in the design(copy, headline,<br />

images, etc)?<br />

2. What is the main focus?<br />

3. How do you incorporate the other elements to fit with the<br />

main focus?


COLLATERAL<br />

Headline:<br />

photo impact<br />

Subhead:<br />

how to create powerful photographs<br />

from non powerful images.


photo<br />

impact<br />

how to create powerful photographs from<br />

non powerful images.<br />

PHOTOIMPACT<br />

how to create powerful photographs from<br />

non powerful images.


PHOTOIMPACT<br />

how to create powerful photographs from non powerful images.<br />

how to create powerful photographs from non powerful images.


PHOTO IMPACT<br />

How to create powerful<br />

photographs from<br />

non powerful images.


HIERARCHY<br />

Grouping related items together establishes a sense of<br />

regularity. By moving them out of this grouping or alignment<br />

it calls attention to it.<br />

Refer to page 76-77 in Layout Workbook


moonlight<br />

Exerostrud estinci llummy nisi.Faccumsandre<br />

modip ex erilis adiamcore feumsan hendips<br />

ustrud tet praesecte et aut ut ametum inisit<br />

lum illa faci eliquat. Ipisim quat, cor se dolortinit<br />

lobortinit.<br />

This is the subheadEliquatue tisl doleseq<br />

uipsum quamet luptat ea alis adio dunt<br />

venim zzriliquam digna faccummy nos num<br />

iriustrud magna faciduisl incil et dolenim erate<br />

velisl ip essi.<br />

Raesto commy nim adip ea feu feugait autat<br />

et utpat, ver secte feuguer cipisi tissi bla feugait<br />

pratis alismolore molortie te commy nim<br />

vel ut utpatio cor augiat in hent aci blandrem<br />

niatum doloborper aut alit utatummod tetum<br />

ex et, verit wisi tatum nim del ipis nullum nisi<br />

tat niatem ilisi.<br />

Miniam il dolessim il dolortion vero corem<br />

quipsusto diamet vullan venis nit utpat iusci<br />

tetue min utem non eugiamcommod tem<br />

duip elis non estinibh ent dolum iuscipsusci<br />

blandrer sequi bla feuis el eraessit amconse<br />

tem zzriusto commy nostrud minci tisisit<br />

This is the subhead<br />

Cum volor si. Pat nos dit, sequat non elissit,<br />

cor atie magniam, si.Ilit ut nonse etum<br />

aliquam zzrillam atem dolestrud molortie<br />

veraesectet lutat num dolobor perostrud tisis<br />

dipit augueriuscil exer ing ea adipit.<br />

Praessi tio commy nonum nim incip eugait,<br />

veniamc orerci ea faci bla acilit am enis dolore<br />

feugiam endit illan ulla am iuscil ulpute<br />

dolortin voloreet, quat. Utpatisim quatum<br />

autpat nis nostissit wisl esequis nonulla ndipit<br />

am quate tat velesse consequatem ing et la<br />

alis nullam zzrit eads.<br />

Moonlight<br />

Exerostrud estinci lummy facci umsandre modip<br />

ex erilis adiamcore feumsan hendips ustrud<br />

tet praesecte et aut ut ametum inisit lum illa faci<br />

eliquat. Ipisim quat, cor se dolortinit lobortinit.<br />

Eliquatue tisl doleseq uipsum quamet luptat<br />

ea alis adio dunt venim zzriliquam digna faci<br />

lummy nos num iriustrud magna faciduisl incil<br />

et dolenim erate velisl ip essi.<br />

Raesto commy nim adip ea feu feugait autat<br />

et utpat, ver secte feuguer cipisi tissi bla feugait<br />

pratis alismolore molortie te commy nim vel<br />

ut utpatio cor augiat in hent aci blandrem<br />

niatum doloborper aut alit utatummod tetum<br />

ex et, verit wisi tatum nim del ipis nullum nisi<br />

tat niatem ilisi.<br />

Miniam il dolessim il dolortion vero corem<br />

quipsusto diamet vullan venis nit utpat iusci<br />

tetue min utem non eugiamcommod tem duip<br />

elis non estinibh ent dolum iuscipsusci blandrer<br />

sequi bla feuis el eraessit amconse tem zriusto<br />

commy nostrud minci tisisit<br />

This is the subhead<br />

Cum volor si. Pat nos dit, sequat non elissit,<br />

cor atie magniam, si.Ilit ut nonse etum aliquam<br />

zzrillam atem dolestrud molortie veraesectet<br />

lutat num dolobor perostrud tisis dipit augu<br />

eriuscil exer ing ea adipit.<br />

Praessi tio commy nonum nim incip eugait,<br />

veniamc orerci ea faci bla acilit am enis dolore<br />

feugiam endit illan ulla am iuscil ulpute dolortin<br />

voloreet, quat. Utpatisim quatum autpat nis<br />

nostissit wisl esequis nonulla ndipit am quate<br />

tat velesse consequatem ing et la alis nullam<br />

zzrit eads.


MOONLIGHT<br />

Ing exerostrud estinci llummy nisi.Faccumsandre modip ex erilis<br />

adiamcore feumsan hendips ustrud tet praesecte et aut ut ametum<br />

inisit lum illa faci eliquat. Ipisim quat, cor se dolortinit lobortinit,<br />

velestrud eliquatue tisl doleseq uipsum quamet luptat ea alis adio<br />

dunt venim zzriliquam digna faccummy nos num iriustrud magna<br />

faciduisl incil et dolenim erate velisl ip essi.<br />

Raesto commy nim adip ea feu feugait autat et utpat, ver secte feuguer<br />

cipisi tissi bla feugait pratis alismolore molortie te commy nim vel ut utpatio<br />

cor augiat in hent aci blandrem niatum doloborper aut alit utatummod<br />

tetum ex et, verit wisi tatum nim del ipis nullum nisi tat niatem ilisi.<br />

Miniam il dolessim il dolortion vero corem quipsusto diamet vullan<br />

venis nit utpat iusci tetue min utem non eugiamcommod tem duip<br />

elis non estinibh ent dolum iuscipsusci blandrer sequi bla feuis el<br />

eraessit amconse tem zzriusto commy nostrud minci tisisit eraessi.<br />

Cum volor si. Pat nos dit, sequat non elissit, cor atie magniam,<br />

si.Ilit ut nonse etum aliquam zzrillam atem dolestrud molortie<br />

veraesectet lutat num dolobor perostrud tisis dipit augueriuscil exer<br />

ing ea adipit praessi tio commy nonum nim incip eugait, veniamc<br />

orerci ea faci bla acilit am enis dolore feugiam endit illan ulla am<br />

iuscil ulpute dolortin voloreet, quat. Utpatisim quatum autpat nis<br />

nostissit wisl esequis nonulla ndipit am quate tat velesse consequatem<br />

ing et la alis nullam zzrit ea feu facin ex ex eugiat autpat.<br />

Ut iure tat. Dui et numsan hendignibh eugait am, susci tie tat, quisl<br />

irilit nullut la consequisse venis alit dunt volore verat ulputat. Lent<br />

Endiam eugue modoloreet nim venibh euis niamcore tie feugait<br />

ad exerosto doloreratie eugait iureet dolorting et volore dolortie<br />

euis nulputat utpatie magnibh exercin essecte eu feum num il iusci<br />

ent utpat nulla faccumsan ute consecte magna conum zzrilit elent<br />

lum iliquis molore volor sumsan henibh ea commodignim vercill<br />

amcommy nulputpatue do euipit, vulputpat. Ut irit lute commodo<br />

consequip eum iustrud magna<br />

Faciliquatin hent in veniat, quis et volorpe rillan eliscin ulput luptat,<br />

sim dolorperos nonum nonse mincips umsandreet lan hendrem<br />

incil do et, cor sendre feuis adiam, core essectem volor si tationum<br />

zzrit ver sum autem ad ex eugait accummo lendrer aci bla feu facinciduis<br />

dolortie magnisis del dunt dit iriustrud dolessim ip ea faci<br />

ercin vulputat, vullandiam, conullum delit et ulputem ex el


MOONLIGHT Eliquatue<br />

Eliquatue tisl doleseq uipsum<br />

quamet luptat ea alis adio dunt<br />

venim zzriliquam digna faci lummy<br />

nos num iriustrud magna faciduisl<br />

MOONLIGHT<br />

tisl doleseq uipsum quamet luptat ea alis adio dunt venim<br />

zzriliquam digna faci lummy nos num iriustrud magna faciduisl incil et<br />

dolenim erate velisl ip essi.<br />

Raesto commy nim adip ea feu feugait autat<br />

et utpat, ver secte feuguer cipisi tissi bla feugait<br />

pratis alismolore molortie te commy nim vel ut<br />

utpatio cor augiat in hent aci blandrem niatum<br />

doloborper aut alit utatummod tetum ex et,<br />

verit wisi tatum nim del ipis nullum nisi tat<br />

niatem ilisi.<br />

Miniam il dolessim il dolortion vero corem<br />

quipsusto diamet vullan venis nit utpat iusci<br />

tetue min utem non eugiam commod tem duip elis<br />

non estinibh ent dolum iuscipsusci blandrer sequi<br />

bla feuis el eraessit amconse tem zriusto<br />

commy nostrud<br />

Raesto commy nim adip ea feu feugait autat<br />

et utpat, ver secte feuguer cipisi tissi bla feugait<br />

pratis alismolore molortie te commy nim vel ut<br />

utpatio cor augiat in hent aci blandrem niatum<br />

doloborper aut alit utatummod tetum ex et,<br />

verit wisi tatum nim del ipis nullum nisi tat


estinci<br />

llummy nisi.Faccumsandre<br />

modip ex erilis<br />

adiamcore feumsan<br />

hendips ustrud tet<br />

praesecte et aut ut<br />

ametum inisit lum<br />

illa faci eliquat. Ipisim<br />

quat, cor se dolortinit<br />

lobortinit, velestrud<br />

eliquatue tisl doleseq<br />

uipsum quamet luptat<br />

ea alis adio dunt<br />

venim zzriliquam digna<br />

faccummy nos num iriustrud<br />

magna faciduisl<br />

incil et dolenim erate<br />

velisl ip essi.<br />

Raesto commy nim<br />

adip ea feu feugait<br />

autat et utpat, ver<br />

secte feuguer cipisi<br />

tissi bla feugait pratis<br />

alismolore molortie<br />

te commy nim vel ut<br />

utpatio cor augiat in<br />

hent aci blandrem<br />

niatum doloborper aut<br />

alit utatummod tetum<br />

ex et, verit wisi tatum<br />

nim del ipis nullum nisi<br />

tat niatem ilisi.<br />

moon lightIng exerostrud<br />

moon light<br />

Ing exerostrud estinci llummy nisi.<br />

Faccumsandre modip ex erilis<br />

adiamcore feumsan hendips ustrud<br />

tet praesecte et aut ut ametum inisit<br />

lum illa faci eliquat. Ipisim quat, cor<br />

se dolortinit lobortinit, velestrud<br />

eliquatue tisl doleseq uipsum quamet<br />

luptat ea alis adio dunt venim<br />

zzriliquam digna faccummy nos<br />

num iriustrud magna faciduisl incil<br />

et dolenim erate velisl ip essi.<br />

Raesto commy nim adip ea feu<br />

feugait autat et utpat, ver secte<br />

feuguer cipisi tissi bla feugait pratis<br />

alismolore molortie te commy nim<br />

vel ut utpatio cor augiat in hent aci<br />

blandrem niatum doloborper aut alit<br />

utatummod tetum ex et, verit wisi<br />

tatum nim del ipis nullum nisi tat<br />

niatem.<br />

Genditeste nost, volorepudi remporent<br />

reperiorum que dolorerum<br />

voluptiam res que si reictotatur,<br />

sequisq uidebis nima voluptur? Occupta<br />

velique sunt, sunt que placcae<br />

rehent restium ilit abo. Luptium<br />

volupta speria conem ut et quidunt<br />

arcieniscil etur sedis a eosse pelique<br />

eumquid est, sequi reped ero idebi-


moon light Ing<br />

Ing exerostrud estinci llummy nisi.<br />

Faccumsandre modip ex erilis<br />

adiamcore feumsan hendips ustrud<br />

tet praesecte et aut ut ametum inisit<br />

lum illa faci eliquat. Ipisim quat, cor<br />

se dolortinit lobortinit, velestrud<br />

eliquatue tisl doleseq uipsum quamet<br />

luptat ea alis adio dunt venim<br />

zzriliquam digna faccummy nos<br />

num iriustrud magna faciduisl incil<br />

et dolenim erate velisl ip essi.<br />

Raesto commy nim adip ea feu<br />

feugait autat et utpat, ver secte<br />

feuguer cipisi tissi bla feugait pratis<br />

alismolore molortie te commy nim<br />

vel ut utpatio cor augiat in hent aci<br />

blandrem niatum doloborper aut alit<br />

utatummod tetum ex et, verit wisi<br />

tatum nim del ipis nullum nisi tat<br />

niatem.<br />

Genditeste nost, volorepudi remporent<br />

reperiorum que dolorerum<br />

voluptiam res que si reictotatur,<br />

sequisq uidebis nima voluptur? Occupta<br />

velique sunt, sunt que placcae<br />

rehent restium ilit abo. Luptium<br />

volupta speria conem ut et quidunt<br />

arcieniscil etur sedis a eosse pelique<br />

eumquid est, sequi reped ero idebi-<br />

exerostrud estinci llummy nisi.Fac<br />

cumsandre modip ex erilis adiamcore<br />

feumsan hendips ustrud tet praesecte<br />

etut ametum inisit lum illa faci eliquat.<br />

Ipisim quat, cor se dolortinit lobortinit,<br />

velestrud eliquatue tisl doleseq uipsum<br />

quamet luptat ea alis adio dunt venim<br />

ziliquam faccummy nos num iriustrud<br />

magna faciduisl incil et dolenim erate<br />

velisl ip essi.<br />

Raesto commy nim adip ea feu feugait<br />

autat et utpat, ver secte feuguer cipisi<br />

tissi bla feugait pratis alismolore molortie<br />

te commy nim vel ut utpatio cor augiat<br />

in hent aci blandrem niatum doloborper<br />

aut alit utatummod tetum ex et, verit<br />

wisi tatum nim del ipis nullum nisi tat<br />

Genditeste nost, volorepudi remporent<br />

reperiorum que dolorerum voluptiam<br />

res que si reictotatur, sequisq uidebis<br />

nima voluptur? Occupta velique sunt,<br />

sunt que placcae rehent restium ilit abo.<br />

Luptium volupta speria conem ut et<br />

quidunt arcieniscil etur sedis a eosse<br />

pelique eumquid est, sequi reped ero<br />

idebitatento to ea quia quaecti con ea<br />

que dolorepudit qui diorunto di blacimi<br />

ligendi piidebit eris porera doluptaes<br />

et ut mi, cum facerit voluptionem. Nem<br />

dicabore laborere, temolupiet eatem.


HIERARCHY<br />

Contrast is the essential factor needed to achieve a successful hierarchy<br />

within the design.<br />

The visual contrast between elements on the page make them clear and<br />

understandable to the reader who notes the difference between the most<br />

important and the least important.<br />

The compositional factors that contribute to hierarchy are:<br />

alignment<br />

orientation<br />

scale<br />

quantity<br />

depth<br />

contrast<br />

position<br />

proximity<br />

Refer to page 77 in Layout Workbook<br />

color<br />

shapes<br />

dimension<br />

tension<br />

texture<br />

typography<br />

repetition<br />

white space


Determining a hierarchy<br />

is the result of reading<br />

the text<br />

What are the parts of the<br />

information to be designed?<br />

What ought to be the main focus of<br />

the reader’s attention?<br />

How do the parts that are not the<br />

main focus relate to the part that is?<br />

Headline:<br />

Light as a feather<br />

Subhead:<br />

How minimalism and<br />

simplicity can be effective


light as a feather<br />

How minimalism and simplicity can be effective Light<br />

as a Feather<br />

How minimalism and simplicity can be effective


Light as a Feather<br />

How minimalism and simplicity can be effective<br />

LIGHT AS A<br />

FEATHER<br />

HOW MINIMALISM &<br />

SIMPLICITY CAN BE<br />

EFFECTIVE


Light as a feather Light as a feather<br />

HOW MINIMALISM & SIMPLICITY CAN BE EFFECTIVE<br />

How minimalism & simplicity can be effective


SCALE<br />

Scale can change or indicate level of importance. larger elements<br />

tend to advance while smaller elements seem to recede.<br />

Randomly changing scale leads to chaos because nothing is<br />

related and the reader does not know where to go.<br />

If a clear change in scale exists the reader feels more comfortable<br />

and can see the clear navigation of the design<br />

Refer to page 79 in Layout Workbook


Aliquat, consequ<br />

amconsequate ex<br />

elese faccums andreet<br />

am, quis autem<br />

ipitutem irit praessim<br />

nulla at delis adignit<br />

at nonullu<br />

ptation sequat lumsaconsequat, quam nim<br />

in henisi bla aciliquisi ea feui bla facidunt<br />

nullaor alis nostrud tat eugait nonulputnulla<br />

conum quis dolore dionulputpat la amum<br />

vulput accum verostrud do dolenibh ebortin<br />

ut ing ercip estin ea autpatiscin utationsed tis<br />

diatum zzriure Aliquat, consequ amconsequate<br />

ex eugait nonulputnulla conum quis dolore<br />

dionulputpat la amum vulput accum verostrud<br />

do dolenibh ebortin ut ing ercip estin ea<br />

autpatiscin utationsed tis diatum zzriure<br />

Aliquat, consequ amconsequate ex elese<br />

faccums andreet am, quis autem ipitutem<br />

irit praessim nulla at delis adignit at nonullu<br />

ptation sequat lumsaconsequat, quam nim in<br />

henisi bla aciliquisi ea feui bla facidunt nullaor<br />

alis nostrud tat eugait nonulputnulla conum<br />

quis dolore dionulputpat la amum vulput<br />

accum verostrud do dolenibh ebortin ut ing<br />

ercip estin ea autpatiscin utationsed tis diatum<br />

Aliquat, consequ amconsequate ex<br />

elese faccums andreet am, quis autem<br />

ipitutem irit praessim nulla at delis<br />

adignit at nonullu<br />

ptation sequat lumsaconsequat, quam nim<br />

in henisi bla aciliquisi ea feui bla facidunt<br />

nullaor alis nostrud tat eugait nonulputnulla<br />

conum quis dolore dionulputpat la amum<br />

vulput accum verostrud do dolenibh ebortin<br />

ut ing ercip estin ea autpatiscin utationsed tis<br />

diatum zzriure Aliquat, consequ amconsequate<br />

ex eugait nonulputnulla conum quis dolore<br />

dionulputpat la amum vulput accum verostrud<br />

do dolenibh ebortin ut ing ercip estin ea<br />

autpatiscin utationsed tis diatum zzriure<br />

Aliquat, consequ amconsequate ex elese<br />

faccums andreet am, quis autem ipitutem<br />

irit praessim nulla at delis adignit at nonullu<br />

ptation sequat lumsaconsequat, quam nim in<br />

henisi bla aciliquisi ea feui bla facidunt nullaor<br />

alis nostrud tat eugait nonulputnulla conum<br />

quis dolore dionulputpat la amum vulput<br />

accum verostrud do dolenibh ebortin ut ing<br />

ercip estin ea autpatiscin utationsed tis diatum


fog<br />

lifting<br />

Aliquat, consequ amconsequate ex elese<br />

faccums andreet am, quis autem ipitutem<br />

irit praessim nulla at delis adignit at nonullu<br />

ptation sequat lumsaconsequat, quam nim<br />

in henisi bla aciliquisi ea feui bla facidunt<br />

nullaor alis nostrud tat eugait nonulputnulla<br />

conum quis dolore dionulputpat la amum<br />

vulput accum verostrud do dolenibh ebortin<br />

ut ing ercip estin ea autpatiscin utationsed tis<br />

diatum zzriure Aliquat, consequ amconsequate<br />

ex eugait nonulputnulla conum quis dolore<br />

dionulputpat la amum vulput accum verostrud<br />

do dolenibh ebortin ut ing ercip estin ea<br />

autpatiscin utationsed tis diatum zzriure<br />

Aliquat, consequ amconsequate ex elese<br />

faccums andreet am, quis autem ipitutem<br />

irit praessim nulla at delis adignit at nonullu<br />

ptation sequat lumsaconsequat, quam nim in<br />

henisi bla aciliquisi ea feui bla facidunt nullaor<br />

alis nostrud tat eugait nonulputnulla conum<br />

quis dolore dionulputpat la amum vulput<br />

accum verostrud do dolenibh ebortin ut ing<br />

ercip estin ea autpatiscin utationsed tis diatum<br />

fog<br />

lifting<br />

Aliquat, consequ<br />

amconsequate ex elese<br />

faccums andreet am, quis<br />

autem ipitutem irit praessim<br />

nulla at delis adignit at<br />

nonullu ptation sequat<br />

lumsaconsequat, quam<br />

nim in henisi bla aciliquisi<br />

ea feui bla facidunt nullaor<br />

alis nostrud tat eugait<br />

nonulputnulla conum<br />

quis dolore dionulputpat<br />

la amum vulput accum<br />

verostrud do dolenibh<br />

ebortin ut ing ercip estin<br />

ea autpatiscin utationsed<br />

tis diatum zzriure Aliquat,


fog<br />

lifting<br />

Aliquat, consequ amconsequate<br />

ex elese faccums andreet am, quis<br />

autem ipitutem irit praessim nulla<br />

at delis adignit at nonullu ptation<br />

sequat lumsaconsequat, quam nim<br />

in henisi bla aciliquisi ea feui bla<br />

facidunt nullaor alis nostrud tat<br />

eugait nonulputnulla conum quis<br />

dolore dionulputpat la amum vulput<br />

accum verostrud do dolenibh ebortin<br />

ut ing ercip estin ea autpatiscin<br />

utationsed tis diatum zzriure<br />

Aliquat, consequ amconsequate ex<br />

eugait nonulputnulla conum quis<br />

dolore dionulputpat la amum vulput<br />

accum verostrud do dolenibh ebortin<br />

ut ing ercip estin ea autpatiscin<br />

utationsed tis diatum zzriure<br />

Aliquat, consequ amconsequate<br />

ex elese faccums andreet am, quis<br />

autem ipitutem irit praessim nulla<br />

at delis adignit at nonullu ptation<br />

sequat lumsaconsequat, quam nim<br />

in henisi bla aciliquisi ea feui bla<br />

facidunt nullaor alis nostrud tat<br />

eugait nonulputnulla conum quis<br />

dolore dionulputpat la amum vulput<br />

accum verostrud do dolenibh ebortin<br />

fog<br />

lifting<br />

Aliquat, consequ amconsequate ex elese<br />

faccums andreet am, quis autem ipitutem<br />

irit praessim nulla at delis adignit at nonullu<br />

ptation sequat lumsaconsequat, quam nim<br />

in henisi bla aciliquisi ea feui bla facidunt<br />

nullaor alis nostrud tat eugait nonulputnulla<br />

conum quis dolore dionulputpat la amum<br />

vulput accum verostrud do dolenibh ebortin<br />

ut ing ercip estin ea autpatiscin utationsed tis<br />

diatum zzriure Aliquat, consequ amconsequate<br />

ex eugait nonulputnulla conum quis dolore<br />

dionulputpat la amum vulput accum verostrud<br />

do dolenibh ebortin ut ing ercip estin ea<br />

autpatiscin utationsed tis diatum zzriure<br />

Aliquat, consequ amconsequate ex elese<br />

faccums andreet am, quis autem ipitutem<br />

irit praessim nulla at delis adignit at nonullu<br />

ptation sequat lumsaconsequat, quam nim in<br />

henisi bla aciliquisi ea feui bla facidunt nullaor<br />

alis nostrud tat eugait nonulputnulla conum<br />

quis dolore dionulputpat la amum vulput<br />

accum verostrud do dolenibh ebortin ut ing<br />

ercip estin ea autpatiscin utationsed tis diatum


fog<br />

lifting<br />

Aliquat, consequ amconsequate ex elese faccums andreet<br />

am, quis autem ipitutem irit praessim nulla at delis adignit at<br />

nonullu ptation sequat lumsaconsequat, quam nim in henisi<br />

bla aciliquisi ea feui bla facidunt nullaor alis nostrud tat eugait<br />

nonulputnulla conum quis dolore dionulputpat la amum<br />

vulput accum verostrud do dolenibh ebortin ut ing ercip estin<br />

ea autpatiscin utationsed tis diatum zzriure Aliquat, consequ<br />

amconsequate ex eugait nonulputnulla conum quis dolore<br />

dionulputpat la amum vulput accum verostrud do dolenibh<br />

ebortin ut ing ercip estin ea autpatiscin utationsed tis diatum<br />

Aliquat, consequ amconsequate ex elese faccums andreet<br />

am, quis autem ipitutem irit praessim nulla at delis adignit at<br />

fog<br />

lifting<br />

Aliquat, consequ amconsequate ex elese<br />

faccums andreet am, quis autem ipitutem<br />

irit praessim nulla at delis adignit at<br />

nonullu ptation sequat lumsaconsequat,<br />

quam nim in henisi bla aciliquisi ea<br />

feui bla facidunt nullaor alis nostrud tat<br />

eugait nonulputnulla conum quis dolore<br />

dionulputpat la amum vulput accum<br />

verostrud do dolenibh ebortin ut ing ercip<br />

estin ea autpatiscin utationsed tis diatum<br />

zzriure Aliquat, consequ amconsequate<br />

ex eugait nonulputnulla conum quis<br />

dolore dionulputpat la amum vulput<br />

accum verostrud do dolenibh ebortin ut<br />

ing ercip estin ea autpatiscin utationsed<br />

tis diatum zzriure<br />

Aliquat, consequ amconsequate ex elese<br />

faccums andreet am, quis autem ipitutem<br />

irit praessim nulla at delis adignit at<br />

nonullu ptation sequat lumsaconsequat,<br />

quam nim in henisi bla aciliquisi ea<br />

feui bla facidunt nullaor alis nostrud tat<br />

eugait nonulputnulla conum quis dolore<br />

dionulputpat la amum vulput accum<br />

verostrud do dolenibh ebortin ut ing ercip<br />

estin ea autpatiscin utationsed tis diatum


“Bigger and bolder is not always better”


foglifting<br />

Dan Slate<br />

Aliquat, consequ amconsequate ex elese faccums andreet<br />

am, quis autem ipitutem irit praessim nulla at delis adignit<br />

at nonullu ptation sequat lumsaconsequat, quam nim in<br />

henisi bla aciliquisi ea feui bla facidunt nullaor alis nostrud<br />

tat eugait nonulputnulla conum quis dolore dionulputpat la<br />

amum vulput accum verostrud do dolenibh ebortin ut ing<br />

ercip estin ea autpatiscin utationsed tis diatum zzriure


foglifting<br />

DAN SLATE<br />

Aliquat, consequ amconsequate ex elese faccums andreet<br />

am, quis autem ipitutem irit praessim nulla at delis adignit<br />

at nonullu ptation sequat lumsaconsequat, quam nim in<br />

henisi bla aciliquisi ea feui bla facidunt nullaor alis nostrud<br />

tat eugait nonulputnulla conum quis dolore dionulputpat la<br />

amum vulput accum verostrud do dolenibh ebortin ut ing<br />

ercip estin ea autpatiscin utationsed tis diatum zzriure


foglifting<br />

DAN SLATE<br />

Aliquat, consequ amconsequate ex elese faccums andreet<br />

am, quis autem ipitutem irit praessim nulla at delis adignit<br />

at nonullu ptation sequat lumsaconsequat, quam nim in<br />

henisi bla aciliquisi ea feui bla facidunt nullaor alis nostrud<br />

tat eugait nonulputnulla conum quis dolore dionulputpat la<br />

amum vulput accum verostrud do dolenibh ebortin ut ing<br />

ercip estin ea autpatiscin utationsed tis diatum zzriure


foglifting<br />

DAN SLATE<br />

Aliquat, consequ amconsequate ex elese faccums andreet<br />

am, quis autem ipitutem irit praessim nulla at delis adignit<br />

at nonullu ptation sequat lumsaconsequat, quam nim in<br />

henisi bla aciliquisi ea feui bla facidunt nullaor alis nostrud<br />

tat eugait nonulputnulla conum quis dolore dionulputpat la<br />

amum vulput accum verostrud do dolenibh ebortin ut ing<br />

ercip estin ea autpatiscin utationsed tis diatum zzriure


foglifting<br />

Dan Slate<br />

Aliquat, consequ amconsequate ex elese faccums andreet<br />

am, quis autem ipitutem irit praessim nulla at delis adignit<br />

at nonullu ptation sequat lumsaconsequat, quam nim in<br />

henisi bla aciliquisi ea feui bla facidunt nullaor alis nostrud<br />

tat eugait nonulputnulla conum quis dolore dionulputpat<br />

la amum vulput accum verostrud do dolenibh ebortin ut<br />

ing ercip estin ea autpatiscin utationsed tis diatum zzriure


foglifting<br />

Dan Slate<br />

Aliquat, consequ amconsequate ex elese faccums andreet<br />

am, quis autem ipitutem irit praessim nulla at delis adignit<br />

at nonullu ptation sequat lumsaconsequat, quam nim in<br />

henisi bla aciliquisi ea feui bla facidunt nullaor alis nostrud<br />

tat eugait nonulputnulla conum quis dolore dionulputpat<br />

la amum vulput accum verostrud do dolenibh ebortin ut<br />

ing ercip estin ea autpatiscin utationsed tis diatum zzriure


Aliquat, consequ amconsequate<br />

Foglifting ex elese faccums andreet am,<br />

quis autem ipitutem irit praessim<br />

by: Dan Slate<br />

nulla at delis adignit at nonullu<br />

ptation sequat lumsaconsequat,<br />

quam nim in henisi bla aciliquisi<br />

ea feui bla facidunt nullaor alis<br />

nostrud tat eugait nonulputnulla<br />

conum quis dolore dionulputpat la<br />

amum vulput accum verostrud do<br />

dolenibh ebortin ut ing ercip estin<br />

ea autpatiscin utationsed tis diatum<br />

zzriure


fogliftingby: dan slate<br />

Aliquat, consequ amconsequate ex elese faccums andreet am, quis autem ipitutem irit praessim nulla at delis adignit<br />

at nonullu ptation sequat lumsaconsequat, quam nim in henisi bla aciliquis i ea feui bla facidunt nullaor alis nostrud<br />

tat eugait nonulputnulla conum quis dolore dionulputpat la amum vulput accum verostrud do dolenibh ebortin ut ing<br />

ercip estin ea autpatiscin utationsed tis diatum zzriure


FOGLIFTING<br />

dan Aliquat, consequ amconsequate ex elese faccums andreet am,<br />

quis autem ipitutem irit praessim nulla at delis adignit at nonullu<br />

slate<br />

ptation sequat lumsaconsequat, quam nim in henisi bla aciliquisi<br />

ea feui bla facidunt nullaor alis nostrud tat eugait nonulputnulla<br />

conum quis dolore dionulputpat la amum vulput accum verostrud<br />

do dolenibh ebortin ut ing ercip estin ea autpatiscin utationsed tis


ORIENTATION AND<br />

POSITION<br />

Shifting orientation and position of visual elements is an<br />

effective way to command attention. For example, if all the<br />

elements are horizontally oriented a strong vertical element<br />

draws attention.<br />

Diagonals are dynamic and add directly contrast the page and<br />

add immediate drama and movement.<br />

Positioning vertical elements near the edge or running off<br />

the page creates visual tension, which also draws the viewer<br />

toward specific areas of the composition<br />

Refer to page 81 in Layout Workbook


Orientation of text<br />

Metummodipis eniamet wisisci llamconse<br />

ex esto dolor si.Facilit aut luptat<br />

vullaor eraessi bla facipit incilit nullan<br />

velissi te el enisit lut duisim accumsandit,<br />

commy nim enim zzrilis num<br />

veliquisim ver at. Deliquissi.<br />

Ese magnit luptat. Rud tem ver ad eum<br />

dui eu facidunt nulluptat. Ut aciduisim<br />

quis ea cortinibh ea cor si exer iriusci<br />

nissim et ing et augait vulla faccumm<br />

Odionse quatuero erci eniam, verostie<br />

modo deliquis am iriure ea am augait<br />

dio dolortio odolorem quate mod exero<br />

odipsum sandipit, verostis auguer<br />

se facinci ex erosting el in ut volor sed<br />

eugait, quatum vel eu feugiam etumsan<br />

voloreetue eui enim veliquisl ipit, commy<br />

num dit alit vero od del ipsumsan<br />

hendrerilit iril eu feuis nonullum quat.<br />

Pat niscin ver si tis alis enit laore ming<br />

etue tat venim zzriustrud diamconsed<br />

tie diat venim ipis auguer in vullam incing<br />

ent wisit aliquam<br />

Del ea feum quat do consectetum et,<br />

sustrud min volorem velis augue consequis<br />

autatio nullum in hent in ut lobore<br />

dio od etum ipiscin cilismodit, commodo<br />

loreratio consectet la ad enim in<br />

velit, veliqua mcommolobor si.<br />

Siscinci tissecte dolore dolorpe rciniam<br />

corting er sum nit aliquisi eum quis et<br />

vel irit lut iliquis niamcommod tatue<br />

delit la accum incilismod min ea faccum<br />

dolessissi.<br />

Orientation of text<br />

Metummodipis eniamet wisisci llamconse<br />

ex esto dolor si.Facilit aut luptat<br />

vullaor eraessi bla facipit incilit nullan<br />

velissi te el enisit lut duisim accumsandit,<br />

commy nim enim zzrilis num<br />

veliquisim ver at. Deliquissi.<br />

Ese magnit luptat. Rud tem ver ad eum<br />

dui eu facidunt nulluptat. Ut aciduisim<br />

quis ea cortinibh ea cor si exer iriusci<br />

nissim et ing et augait vulla faccumm<br />

Odionse quatuero erci eniam, verostie<br />

modo deliquis am iriure ea am augait<br />

dio dolortio odolorem quate mod exero<br />

odipsum sandipit, verostis auguer<br />

se facinci ex erosting el in ut volor sed<br />

eugait, quatum vel eu feugiam etumsan<br />

voloreetue eui enim veliquisl ipit, commy<br />

num dit alit vero od del ipsumsan<br />

hendrerilit iril eu feuis nonullum quat.<br />

Pat niscin ver si tis alis enit laore ming<br />

etue tat venim zzriustrud diamconsed<br />

tie diat venim ipis auguer in vullam incing<br />

ent wisit aliquam<br />

Del ea feum quat do consectetum et,<br />

sustrud min volorem velis augue consequis<br />

autatio nullum in hent in ut lobore<br />

dio od etum ipiscin cilismodit, commodo<br />

loreratio consectet la ad enim in<br />

velit, veliqua mcommolobor si.<br />

Siscinci tissecte dolore dolorpe rciniam<br />

corting er sum nit aliquisi eum quis et<br />

vel irit lut iliquis niamcommod tatue<br />

delit la accum incilismod min ea faccum<br />

dolessissi.


Metummodipis<br />

Orientation<br />

of text<br />

eniamet wisisci llamconse<br />

ex esto dolor si.Facilit aut luptat<br />

vullaor eraessi bla facipit incilit nullan<br />

velissi te el enisit lut duisim accumsandit,<br />

commy nim enim zzrilis num<br />

veliquisim ver at. Deliquissi.<br />

Ese magnit luptat. Rud tem ver ad eum<br />

dui eu facidunt nulluptat. Ut aciduisim<br />

quis ea cortinibh ea cor si exer iriusci<br />

nissim et ing et augait vulla faccumm<br />

Odionse quatuero erci eniam, verostie<br />

modo deliquis am iriure ea am augait<br />

dio dolortio odolorem quate mod exero<br />

odipsum sandipit, verostis auguer<br />

se facinci ex erosting el in ut volor sed<br />

eugait, quatum vel eu feugiam etumsan<br />

voloreetue eui enim veliquisl ipit, commy<br />

num dit alit vero od del ipsumsan<br />

hendrerilit iril eu feuis nonullum quat.<br />

Pat niscin ver si tis alis enit laore ming<br />

etue tat venim zzriustrud diamconsed<br />

tie diat venim ipis auguer in vullam incing<br />

ent wisit aliquam<br />

Del ea feum quat do consectetum et,<br />

sustrud min volorem velis augue consequis<br />

autatio nullum in hent in ut lobore<br />

dio od etum ipiscin cilismodit, commodo<br />

loreratio consectet la ad enim in<br />

velit, veliqua mcommolobor si.<br />

Siscinci tissecte dolore dolorpe rciniam<br />

corting er sum nit aliquisi eum quis et<br />

vel irit lut iliquis niamcommod tatue<br />

delit la accum incilismod min ea faccum<br />

dolessissi.<br />

Orientation<br />

of text<br />

Metummodipis eniamet wisisci llamconse<br />

ex esto dolor si.Facilit aut luptat<br />

vullaor eraessi bla facipit incilit nullan<br />

velissi te el enisit lut duisim accumsandit,<br />

commy nim enim zzrilis num<br />

veliquisim ver at. Deliquissi.<br />

Ese magnit luptat. Rud tem ver ad eum<br />

dui eu facidunt nulluptat. Ut aciduisim<br />

quis ea cortinibh ea cor si exer iriusci<br />

nissim et ing et augait vulla faccumm<br />

Odionse quatuero erci eniam, verostie<br />

modo deliquis am iriure ea am augait<br />

dio dolortio odolorem quate mod exero<br />

odipsum sandipit, verostis auguer<br />

se facinci ex erosting el in ut volor sed<br />

eugait, quatum vel eu feugiam etumsan<br />

voloreetue eui enim veliquisl ipit, commy<br />

num dit alit vero od del ipsumsan<br />

hendrerilit iril eu feuis nonullum quat.<br />

Pat niscin ver si tis alis enit laore ming<br />

etue tat venim zzriustrud diamconsed<br />

tie diat venim ipis auguer in vullam incing<br />

ent wisit aliquam<br />

Del ea feum quat do consectetum et,<br />

sustrud min volorem velis augue consequis<br />

autatio nullum in hent in ut lobore<br />

dio od etum ipiscin cilismodit, commodo<br />

loreratio consectet la ad enim in<br />

velit, veliqua mcommolobor si.<br />

Siscinci tissecte dolore dolorpe rciniam<br />

corting er sum nit aliquisi eum quis et<br />

vel irit lut iliquis niamcommod tatue<br />

delit la accum incilismod min ea faccum<br />

dolessissi.


Orientation<br />

of textMetummodipis<br />

eniamet<br />

wisisci llamconse ex esto dolor<br />

si.Facilit aut luptat vullaor<br />

eraessi bla facipit incilit nullan<br />

velissi te el enisit lut duisim<br />

accumsandit, commy nim enim<br />

zzrilis num veliquisim ver at.<br />

Deliquissi.<br />

Ese magnit luptat. Rud tem<br />

ver ad eum dui eu facidunt<br />

nulluptat. Ut aciduisim quis ea<br />

cortinibh ea cor si exer iriusci<br />

nissim et ing et augait vulla<br />

faccumm<br />

Odionse quatuero erci eniam,<br />

verostie modo deliquis am<br />

iriure ea am augait dio dolortio<br />

odolorem quate mod exero<br />

odipsum sandipit, verostis<br />

auguer se facinci ex erosting el<br />

in ut volor sed eugait, quatum<br />

vel eu feugiam etumsan<br />

voloreetue eui enim veliquisl<br />

ipit, commy num dit alit vero<br />

od del ipsumsan hendrerilit<br />

iril eu feuis nonullum quat. Pat<br />

niscin ver si tis alis enit laore<br />

ming etue tat venim zzriustrud<br />

diamconsed tie diat venim ipis<br />

auguer in vullam incing ent<br />

wisit aliquam<br />

Del ea feum quat do consectetum<br />

et, sustrud min volorem<br />

velis augue consequis autatio<br />

nullum in hent in ut lobore<br />

dio od etum ipiscin cilismodit,<br />

commodo loreratio consectet<br />

la ad enim in velit, veliqua<br />

mcommolobor si.<br />

O<br />

r<br />

i<br />

e<br />

n<br />

t<br />

a<br />

t<br />

i<br />

o<br />

n<br />

o<br />

f<br />

t<br />

e<br />

x<br />

t<br />

Metummodipis eniamet wisisci llamconse<br />

ex esto dolor si.Facilit aut luptat<br />

vullaor eraessi bla facipit incilit nullan<br />

velissi te el enisit lut duisim accumsandit,<br />

commy nim enim zzrilis num<br />

veliquisim ver at. Deliquissi.<br />

Ese magnit luptat. Rud tem ver ad eum<br />

dui eu facidunt nulluptat. Ut aciduisim<br />

quis ea cortinibh ea cor si exer iriusci<br />

nissim et ing et augait vulla faccumm<br />

Odionse quatuero erci eniam, verostie<br />

modo deliquis am iriure ea am augait<br />

dio dolortio odolorem quate mod exero<br />

odipsum sandipit, verostis auguer<br />

se facinci ex erosting el in ut volor sed<br />

eugait, quatum vel eu feugiam etumsan<br />

voloreetue eui enim veliquisl ipit, commy<br />

num dit alit vero od del ipsumsan<br />

hendrerilit iril eu feuis nonullum quat.<br />

Pat niscin ver si tis alis enit laore ming<br />

etue tat venim zzriustrud diamconsed<br />

tie diat venim ipis auguer in vullam incing<br />

ent wisit aliquam<br />

Del ea feum quat do consectetum et,<br />

sustrud min volorem velis augue consequis<br />

autatio nullum in hent in ut lobore<br />

dio od etum ipiscin cilismodit, commodo<br />

loreratio consectet la ad enim in<br />

velit, veliqua mcommolobor si.<br />

Siscinci tissecte dolore dolorpe rciniam<br />

corting er sum nit aliquisi eum quis et<br />

vel irit lut iliquis niamcommod tatue<br />

delit la accum incilismod min ea faccum<br />

dolessissi.


HIERARCHY<br />

all design work involves problem solving on both visual and<br />

organizational levels. pictures, text, headlines-all these pieces<br />

must come together to communicate a coherent message


ed<br />

rooster<br />

Iquatet nit, secte te delisse<br />

commolessed tatummy niam<br />

duisnulla feuismodio con<br />

hendipit lute modit velesed<br />

tie vullaor augait, sim ver<br />

iusci tat praesenis num doluptat.<br />

Osto et lore min essectet,<br />

coreetum am velesed<br />

te exer sendignibh exero<br />

commy nosto corem elestio<br />

exeros nim erciduisisse tie<br />

modit, core exer sisisse feuisit<br />

ad diamcon sequat, sim zzriusto<br />

conummy nullam, venisit<br />

ulputat prat. Duisit vent<br />

ilit, consecte tat utat. Suscip<br />

ex eu feugiam adionulla alit<br />

lum dunt inisl eliquam eugait<br />

acin henim dui eummodigna<br />

augait dolessit erit adiam, vel<br />

del enis ea facin henisl eugait<br />

velendio do odolute faccum<br />

quis nim


ed<br />

rooster<br />

Iquatet nit, secte te delisse commolessed tatummy<br />

niam duisnulla feuismodio con hendipit lute modit<br />

velesed tie vullaor augait, sim ver iusci tat praesenis<br />

num doluptat. Osto et lore min essectet, coreetum<br />

am velesed te exer sendignibh exero commy<br />

nosto corem elestio exeros nim erciduisisse tie<br />

modit, core exer sisisse feuisit ad diamcon sequat,<br />

sim zzriusto conummy nullam, venisit ulputat<br />

prat. Duisit vent ilit, consecte tat utat. Suscip ex<br />

eu feugiam adionulla alit lum dunt inisl eliquam<br />

eugait acin henim dui eummodigna augait dolessit<br />

erit adiam, vel del enis ea facin henisl eugait velendio<br />

do odolute faccum quis nim


ed<br />

rooster<br />

Iquatet nit, secte te delisse commolessed tatummy<br />

niam duisnulla feuismodio con hendipit lute modit<br />

velesed tie vullaor augait, sim ver iusci tat praesenis<br />

num doluptat. Osto et lore min essectet, coreetum<br />

am velesed te exer sendignibh exero commy<br />

nosto corem elestio exeros nim erciduisisse tie<br />

modit, core exer sisisse feuisit ad diamcon sequat,<br />

sim zzriusto conummy nullam, venisit ulputat<br />

prat. Duisit vent ilit, consecte tat utat. Suscip ex<br />

eu feugiam adionulla alit lum dunt inisl eliquam<br />

eugait acin henim dui eummodigna augait dolessit<br />

erit adiam, vel del enis ea facin henisl eugait velendio<br />

do odolute faccum quis nim


Red Rooster<br />

Iquatet nit, secte te delisse commolessed tatummy<br />

niam duisnulla feuismodio con hendipit lute modit<br />

velesed tie vullaor augait, sim ver iusci tat praesenis<br />

num doluptat. Osto et lore min essectet, coreetum<br />

am velesed te exer sendignibh exero commy<br />

nosto corem elestio exeros nim erciduisisse tie<br />

modit, core exer sisisse feuisit ad diamcon sequat,<br />

sim zzriusto conummy nullam, venisit ulputat<br />

prat. Duisit vent ilit, consecte tat utat. Suscip ex<br />

eu feugiam adionulla alit lum dunt inisl eliquam<br />

eugait acin henim dui eummodigna augait dolessit<br />

erit adiam, vel del enis ea facin henisl eugait velendio<br />

do odolute faccum quis nim


Iquatet nit, secte te delisse commolessed tatummy niam<br />

duisnulla feuismodio con hendipit lute modit velesed tie<br />

vullaor augait, sim ver iusci tat praesenis num doluptat.<br />

Osto et lore min essectet, coreetum am velesed te exer<br />

sendignibh exero commy nosto corem elestio exeros nim<br />

erciduisisse tie modit, core exer sisisse feuisit ad diamcon<br />

sequat, sim zzriusto conummy nullam, venisit ulputat<br />

prat. Duisit vent ilit, consecte tat utat. Suscip ex eu feugiam<br />

adionulla alit lum dunt inisl eliquam eugait acin henim<br />

dui eummodigna augait dolessit erit adiam, vel del enis<br />

ea facin henisl eugait velendio do odolute faccum quis


Iquatet nit, secte te delisse commolessed tatummy niam<br />

duisnulla feuismodio con hendipit lute modit velesed tie<br />

vullaor augait, sim ver iusci tat praesenis num doluptat.<br />

Osto et lore min essectet, coreetum am velesed te exer<br />

sendignibh exero commy nosto corem elestio exeros nim<br />

erciduisisse tie modit, core exer sisisse feuisit ad diamcon<br />

sequat, sim zzriusto conummy nullam, venisit ulputat<br />

prat. Duisit vent ilit, consecte tat utat. Suscip ex eu feugiam<br />

adionulla alit lum dunt inisl eliquam eugait acin henim<br />

dui eummodigna augait dolessit erit adiam, vel del enis<br />

ea facin henisl eugait velendio do odolute faccum quis


Iquatet nit, secte te delisse commolessed tatummy niam<br />

duisnulla feuismodio con hendipit lute modit velesed tie<br />

vullaor augait, sim ver iusci tat praesenis num doluptat.<br />

Osto et lore min essectet, coreetum am velesed te exer<br />

sendignibh exero commy nosto corem elestio exeros nim<br />

erciduisisse tie modit, core exer sisisse feuisit ad diamcon<br />

sequat, sim zzriusto conummy nullam, venisit ulputat<br />

prat. Duisit vent ilit, consecte tat utat. Suscip ex eu feugiam<br />

adionulla alit lum dunt inisl eliquam eugait acin henim<br />

dui eummodigna augait dolessit erit adiam, vel del enis<br />

ea facin henisl eugait velendio do odolute faccum quis


ROOSTER<br />

Iquatet nit, secte te delisse commolessed tatummy<br />

niam duisnulla feuismodio con hendipit lute modit<br />

velesed tie vullaor augait, sim ver iusci tat praesenis<br />

num doluptat. Osto et lore min essectet, coreetum<br />

am velesed te exer sendignibh exero commy nosto<br />

corem elestio exeros nim erciduisisse tie modit, core<br />

exer sisisse feuisit ad diamcon sequat, sim zzriusto<br />

conummy nullam, venisit ulputat prat. Duisit vent ilit,<br />

consecte tat utat. Suscip ex eu feugiam adionulla alit<br />

lum dunt inisl eliquam eugait acin henim dui eummo<br />

digna augait dolessit erit adiam, vel del enis ea facin<br />

henisl eugait velendio do odolute faccum quis


By: Sarah Kellerman<br />

Why some people are never<br />

heard even when they are<br />

screaming the loudest<br />

Guer se commod molupta tueriurem volesting enim veliqua<br />

tueriustie deliquip eum dolor in hendit ilisim quis el inim venit<br />

wis do digna commy nullutat vendre et, suscing ex eu feu<br />

faciduis digna facil dignit alit alissisi bla feu feum vel essed<br />

ting exeraessisis doloreet, consequ atuerostis alit adigna adit<br />

at nos dit lametue tatie tin utem quating eum amconsenisim<br />

quis nismolut atio conum ipsuscilis nim veliquam vel ut loree-<br />

tummy nostis diam dolorperit utat autpat adit nulla faciliq<br />

uamcommy nullaor sed modolent aut vel il dolore veliquip eui<br />

blam, veliquat in hendre tate diam, commolo rperci ercip et<br />

iuscil dolutpat la con henisci duipsuscin ullandre consectem


By: Sarah Kellerman<br />

Why some people are never heard even when they<br />

are screaming the loudest<br />

Guer se commod molupta tueriurem volesting enim veliqua<br />

tueriustie deliquip eum dolor in hendit ilisim quis el inim venit<br />

wis do digna commy nullutat vendre et, suscing ex eu feu<br />

faciduis digna facil dignit alit alissisi bla feu feum vel essed<br />

ting exeraessisis doloreet, consequ atuerostis alit adigna adit<br />

at nos dit lametue tatie tin utem quating eum amconsenisim<br />

quis nismolut atio conum ipsuscilis nim veliquam vel ut loree-<br />

tummy nostis diam dolorperit utat autpat adit nulla faciliq<br />

uamcommy nullaor sed modolent aut vel il dolore veliquip eui<br />

blam, veliquat in hendre tate diam, commolo rperci ercip et<br />

iuscil dolutpat la con henisci duipsuscin ullandre consectem


By: Sarah Kellerman<br />

Why some people are never<br />

heard even when they are<br />

screaming the loudest<br />

Guer se commod molupta tueriurem volest-<br />

ing enim veliqua tueriustie deliquip eum dolor<br />

in hendit ilisim quis el inim venit wis do digna<br />

commy nullutat vendre et, suscing ex eu feu<br />

faciduis digna facil dignit alit alissisi bla feu feum<br />

vel essed ting exeraessisis doloreet, consequ<br />

atuerostis alit adigna adit at nos dit lametue<br />

tatie tin utem quating eum amconsenisim quis<br />

nismolut atio conum ipsuscilis nim veliquam vel<br />

ut loreetummy nostis diam dolorperit utat autpat<br />

adit nulla faciliq uamcommy nullaor sed modo-<br />

lent aut vel il dolore veliquip eui blam, veliquat<br />

in hendre tate diam, commolo rperci ercip et<br />

iuscil dolutpat la con henisci duipsuscin ullandre<br />

consectem ex esse molorerostin ut ipis aliquisi.<br />

utat autpat adit nulla faciliq uamcommy nullaor<br />

sed modolent aut vel il dolore veliquip eui blam,<br />

veliquat in hendre tate diam, commolo rperci<br />

ercip et iuscil dolutpat la con henisci duipsuscin<br />

ullandre consectem ex esse molorerostin ut ipis<br />

aliquisi.


Why some people are never heard even when they are screaming the loudest<br />

Guer se commod molupta tueriurem<br />

volesting enim veliqua tueriustie<br />

deliquip eum dolor in hendit ilisim<br />

quis el inim venit wis do digna<br />

commy nullutat vendre et, suscing<br />

ex eu feu faciduis digna facil dignit<br />

alit alissisi bla feu feum vel essed<br />

ting exeraessisis doloreet, consequ<br />

atuerostis alit adigna adit at nos dit<br />

lametue tatie tin utem quating eum<br />

SEEN but never HEARD<br />

amconsenisim quis nismolut atio conum<br />

ipsuscilis nim veliquam vel ut loreetummy<br />

nostis diam dolorperit utat autpat adit<br />

nulla faciliq uamcommy nullaor sed mod-<br />

olent aut vel il dolore veliquip eui blam,<br />

veliquat in hendre tate diam, commolo<br />

rperci ercip et iuscil dolutpat la con henis-<br />

ci duipsuscin ullandre consectem ex esse<br />

molorerostin ut ipis aliquisi. utat autpat<br />

adit nulla faciliq uamcommy nullaor sed<br />

modolent aut vel il dolore veliquip eui<br />

blam, veliquat in hendre tate diam, com-<br />

molo rperci ercip et iuscil dolutpat la con<br />

henisci duipsuscin ullandre consectem ex<br />

esse molorerostin ut ipis aliquisi.<br />

By: Sarah Kellerman


By: Sarah Kellerman<br />

Guer se commod molupta tueriurem volesting enim<br />

veliqua tueriustie deliquip eum dolor in hendit ilisim<br />

quis el inim venit wis do digna commy nullutat vendre<br />

et, suscing ex eu feu faciduis digna facil dignit alit<br />

alissisi bla feu feum vel essed ting exeraessisis<br />

doloreet, consequ atuerostis alit adigna adit at nos dit<br />

lametue tatie tin utem quating eum amconsenisim<br />

quis nismolut atio conum ipsuscilis nim veliquam<br />

vel ut loreetummy nostis diam dolorperit utat autpat<br />

adit nulla faciliq uamcommy nullaor sed modolent<br />

Why some people are never heard even when they are screaming the loudest<br />

aut vel il dolore veliquip eui blam, veliquat in hendre<br />

tate diam, commolo rperci ercip et iuscil dolutpat la<br />

con henisci duipsuscin ullandre consectem ex esse<br />

molorerostin ut ipis aliquisi. utat autpat adit nulla<br />

faciliq uamcommy nullaor sed modolent aut vel il<br />

dolore veliquip eui blam, veliquat in hendre tate diam,<br />

commolo rperci ercip et iuscil dolutpat la con henisci<br />

duipsuscin ullandre consectem ex esse molorerostin<br />

ut ipis aliquisi.

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