PDF EBOOK DOWNLOAD The Subscription Boom: Why an Old Business Model is the Future of Commerce

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Description :
In this clear and informed guide to the business model that’s
set to dominate twentyfirstcentury commerce, Adam Levinter
makes a compelling case that the phenomenal success of
companies like Amazon, Netflix, Spotify, and Salesforce
wouldn’t be possible without the foundation they all have in
common: subscription. A surge of subscription boxes in 2012
earned buzz for offering everything from razors to meal kits to
underwear since then the model has proven to be adaptable,
profitable, and resilient, even as many traditional retailers
struggle to stay relevant in the digital economy. Levinter takes
a close look at the leaders of the subscriptionbased economy
to pinpoint the essential elements of the model, and prove that
while the basic concept may be as old as magazines, the
ubiquity of the internet is enabling a new way for businesses to
scale and succeed. The Subscription Boom shows that the
appeal to both customers and businesses makes subscription
a smart play for virtually any business. em em

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