Pelé Brandbook_21_04_20

c h a n g e t h e g a m e

T H E B R A N D
Pelé is for everyone.
There are few people
for whom this can be
said, because there are
few people whose
existence transcends
their achievements
in life, however great
those achievements.

To watch
him play
was to watch
the delight
of a child
combined
with
the extraordinary
grace
of a man
in full.
Nelson Mandela.

A P P A R E L U N I S E X

Pelé was one of the
few who contradicted
my theory:
instead of
15 minutes of
fame, he will have
15 centuries. Andy Warhol.

U N D E R W E A R

S O C K S

B A G S

S H O E S U N I S E X

F R A G R A N C E
A better
world
begins
with a
better
you.

P E L É
F O U N D A T I O N
A new charitable
endeavor that will
benefit organizations
around the world and
their dedicated efforts
to empower children,
specifically around
poverty and education.