saxelovnebo mecnierebaTa Ziebani #4 (53), 2012 ART SCIENCE ...

of target audience.The theme also includes: what kind of influence has theprinciples of market economy on the cultural sphere; how it ispossible to expand the scope of theatre’s audience and to rousethe interest;What should be clear in the theatre’s public relations strategyand how should encourage devotion of loyal audience;How can be conducted the theatre’s communication strategy,in order to be possible to transform the potential audience intoloyal audience.276