saxelovnebo mecnierebaTa Ziebani #4 (53), 2012 ART SCIENCE ...

Nino Tsitlanadze,Shota Rustaveli Theatre and Film Georgian StateUniversity,PHD student of Art managment direction,Supervisor: Nino Sanadiradze,GEORGIAN THEATRE AS CULTURAL RESOURCEGeorgian theatre is discussed as a cultural resourse. Thebranch is examined with SWOT-analysis. We must say, thatone-sided and centralized culture politics have to be updated.At the same time, theatres themselves must search additionalfinancing. For this should be skilfully accepted methods offundraising. But, everything will be vain, before theatres won’tpropose professional qualitative products and before thoseproducts won’t be reviewed by professional and unbiasedcritics.Dodo Chumburidze,Shota Rustaveli Theatre and Film Georgian State University,PHD student of Art managment direction,Supervisor: Nino SanadiradzeTHEATRE COMMUNICATION STRATEGY WITHTARGET GROUPS(Concept of attraction and ‘admiring’ of audience)Each work of art itself means two main aspects the timeof creation and perception of work. The problem of theatre’saudience does not lose the actuality. Therefore, the theme„Theatre communication strategy with target groups (Conceptof attraction and ‘admiring’ of audience)“ is about the theatre, asa cultural product’s particular characteristics and specification275