saxelovnebo mecnierebaTa Ziebani #4 (53), 2012 ART SCIENCE ...

naTia mefariSvilistandartebi, roca gamouSva 100 milioniani biujetisfilmi `terminatori-2 _ gankiTxvis dRe~ (1991), riTacnacionalur kinogaqiravebaSi daagrova 204 milioni,xolo ucxour kinogaqiravebaSi _ 310 milioni dolari.brwyinvale koncefciis, super-varskvlavis, vizualuriefeqtebis mqone am filmma Seamcira riskebi, raTa SeZlomosuliyo SesabamisobaSi zogierT faqtTan: 1) warmoaCinaTavi, rogorc media-movlena; 2) uzrunvelyo TavisTvisZalian kargi `promouSeni~; 3) dado fsoni mogebazevideo da gasarTobi parkebis gavliT; 4) uzrunvelyoTavisTvis mogeba ucxour kinogaqiravebebSi. 1arsobrivad, `uaxlesi holivudis~ strategiasganasxvavebs msubuqi distribucia. amis sxva Semadgenelia`promouSenze~ uzarmazari saxsrebis xarjva (reklama).es danaxarjebi wlidan wlamde izrdeba. Tu `ybebma~(reJ. s. spilbergi) `promouSenze~ 12 milioni dolarisCadeba moiTxova (da daaxloebiT amdens xarjavdnen 1980-ian wlebSi), 1990 wlebSi am Tanxam ukve Seadgina 35milioni. 2`uaxlesi holivudis~, anu `blokbasteris epoqam~,romelic dRemde grZeldeba, moiTxova, uari eTqvaTwinamorbedi periodis bevr monapovarze, gansakuTrebiTrTul, problemur gamoTqmebze, romlebic ufro da ufrometad gadaecemoda `individis~ gadasaxads, e. i., im films,romelmac Tavisi ganviTareba hpova damoukidebelifilmisa da holivudis Sezrdaze. 3 amisaTvis (sakmarisiagavixsenoT iseTi kompaniebis produqcia, rogorebicaa`miramaqsi~ an `niu laini~). Tanamedrove holivudi,rogorc aRniSna jon beltonma, – es aris `axlisCavardna~: stilisturad axali da gamomgonebluri,magrampolitikurad konservatoruli, dafuZnebuli poziciaze1Cornea, Christine. dasaxelebuli naSromi, gv. 1632 Cornea, Christine. dasax. naSr., gv. 1133King, Geoff. Spectacular Narratives. New York: Columbia University Press,2009, p. 4134