Marketing ti presento il Mobile? Gennaio 2010 - Prima Comunicazione

I sostenitori della RicercaCon il patrocinio diThe Mobile Marketing Association (MMA) is the premier global non-profittrade association established to lead the growth of mobile marketing and advertisingand their associated technologies.The MMA is an action-oriented organization designed to clear obstacles tomarket development, establish mobile media guidelines and best practices forsustainable growth, and evangelize the use of the mobile channel. The morethan 700 member companies, representing over forty countries around theglobe, include many of the world’s leading agencies, brands, carriers and otherplayers in the global mobile marketing ecosystem. The Mobile MarketingAssociation’s global headquarters are located in the United States and it hasregional chapters including North America (NA), Europe, Latin American(LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC).Mobile Marketing Associationwww.mmaglobal.comOffering a wealth of industry knowledge in the form of research, educationaltools and case studies, the MMA promotes and evangelizes the mobile channeland sets globally adopted initiatives, guidelines and best practices. One of theadditional ways the MMA helps grow the industry is by conducting timely,authoritative research and analyses that provide MMA members and theirclients a competitive advantage in understanding the market. For all researchrelatedinquiries, please contact research@mmaglobal.com.In addition to numerous educational opportunities, the MMA hosts multipleglobal Mobile Marketing Forums annually. The MMA Forums deliver the bestlearning and networking experience of any event in the mobile space, completewith fully interactive agendas packed with the latest brand, operator andagency case studies, keynotes, discussions, and more. Forum attendees thatare new to mobile will learn best practices with real-world application, andthose already engaged in mobile can learn how to deploy more advanced capabilitiesto enhance existing mobile initiatives. Learn more about the MMAForums and register for an event today: www.mobilemarketingforum.comVisit www.mmaglobal.com to learn more about member benefits and manyways to engage with the MMA.www.osservatori.netMARKETING TI PRESENTO IL MOBILE?Copyright © Politecnico di Milano – Dipartimento di Ingegneria Gestionale77