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Alessandra Argentino la vive con interesse e
elabora quotidianamente
la selezione musicale partecipazione».
di Radio Capri.
«Solitamente - spiega
Alessandra Argentino
is in charge of the daily l’art director - nell’industria
radiofonica si
music programming for
Radio Capri.
guarda alle masse, al
grande pubblico. La
filosofia di Radio Capri è esattamente
l’opposto: c’è innanzitutto un lavoro di
identificazione e uno studio dell’ascoltatore
prima di instaurare un rapporto personale
con lui. Approfondiamo le abitudini,
il consumo radiofonico, i comportamenti,
con l’intento di costruire un abito musicale
su misura per tutti coloro che decidono
di sintonizzarsi sulle nostre frequenze».
Questo atteggiamento si riflette nelle scelte
musicali, come nelle programmazioni, ispirate
al formato “bikini”: solare (dalle 7 del
mattino alle 22) e lunare (dalle 22 alle 7). Al
loro interno, i successi più amati, ma anche
la sperimentazione e le ultime tendenze:
elettronica, new jazz, acustica, lounge, sono
i tanti idiomi di una sola radio che parla il
linguaggio giovane della modernità.
«Vogliamo solo raccontare
la filosofia del vivere
a Capri - spiega Roberto
Barone - e lo facciamo
dando più spazio al tempo
libero, al disimpegno,
alla cultura, intesa
nella totalità delle sue
espressioni. L’immagine
del lusso è la stessa
in tutto il mondo, ma
l’approccio alla realtà
e lo stile di vita caprese
sono qualcosa di unico.
Ed è proprio que-
NO SNOB RADIO
by Roberto Del Secco
Those who tune into Radio Capri
get a sampling of all-time
greatest hits and the latest trends
in music as well.
Love is in the air, went the top-ten single
that monopolized the charts back in 1987.
And like love, music also travels through
the air: on the airwaves, along seesawing
frequencies, dancing across invisible waves
long before it reaches the listener’s thirsty ear.
The journey is long, and the sound loads up
on atmosphere and soaks up emotions and
sensations along the way. And if the air it
breathes happens to be Capri’s, the music
that results can’t escape the island’s influence,
and its tonalities will reflect the colours and
fragrances of the island’s fabled lifestyle.
Perhaps this is the only place in the world
where a set can be chosen on the basis of the
colours that make up a day, or the atmospheric
conditions: the selection of the songs shapes
up one step at a time, depending on the mood;
and the choice is a bit eccentric, ergo utterly
fascinating. It is these wavelengths - which
resemble a set of philosophical principles,
you could say, more than a radio programme
- that move the melodies of Radio Capri, the
station that, under the aegis of its programme
director, Roberto Barone, has exported its own
signature style, unique to the island, to radio
stations everywhere.
Barone represents the gold standard of the
Italian radio scene: after years of experience
“on the air”, he is now a university professor
at the IULM in Milan as well as the Faculty of
Letters and Philosophy at the University of
Siena. People in the business consider him an
“identity man”, a professional who defines the
character and the very soul of the projects he
undertakes.
And this is exactly what he did with Radio
Capri, which Barone helped reposition contentwise
five years ago, urged by two editors,
Costantino and Claudio Federico.
“We wanted to give the station a new image,”
says Barone, “and we managed it, starting
with the word ‘Capri’, which summons up,
in everyone’s mind, images of an especially
refined lifestyle, a higher quality of life. We
needed, therefore, to create a radio that could
convey this atmosphere, like a film in black
and white that reveals the secrets of a world
that is no more. And we did so by taking as our
departure our ‘prime time’, which, unlike the
slot for traditional radio stations, is not exact
at all, but is roughly around 12 noon. The first
sign, as it were, of time’s ability to expand,
taking on the island’s distinctive features.”
In rising to this challenge, Barone is not
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