italian fashion defines luxury - Italy-America Chamber of Commerce ...

esprimere idee e far sì che chiunque al mondo possa esprimere
un commento. Grazie ad internet ed alle apparecchiature
elettroniche non c’è più limite geografico alla pubblicità di
un marchio o prodotto, sia che questa avvenga attraverso
un iPhone, Facebook, la trasmissione in diretta, o un blog di
moda; questo canale è divenuto il modo più veloce ed efficace
per comunicare con la clientela specialmente in un settore così
globale ed in costante movimento come quello della moda e
del lusso.
During New York Fashion Week this February, we saw many more brands stream
their shows live on the internet. This is an innovative way which allows everyone to
view the latest trends and collections instantly. Michael Kors alone, who has been
streaming his shows for the past two years, saw a 111% increase in page views
from his spring 2009 live stream to his fall 2009 one, and another 81% rise in page
views from his fall 2009 to his spring 2010 show. Alexander Wang took the idea
of live streaming yet another step further, by broadcasting his fashion show on a
billboard in Times Square. He achieved his goal, which was for everyone to be able
to access, view and experience his collection.
“Bloggers are increasingly important to us and we invite a select group of 35 to
40 to the show,” said Eric Delph, Vice President of Public Relations and Marketing
for Nicole Miller about the growing group of young people who desire to express
their thoughts and share them with the fashion world on the web. 12-year-old
Tavi Gevinson and Bryanboy have become important trademarks in the fashion
industry and every brand wants them in a front row seat at their shows; they give
brands what they most want on the web: exposure. They post their thoughts of
the shows and of the collections on the web and as a result, receive comments and
feedback; a very important tool for brands. Unlike the traditional glossy, fashion
blogs provide consumers and fashion frenzies with instant access to everything
they want to know about the fashion industry. The idea of fashion bloggers has
become so important to Marc Jacobs that he named a bag from his 2008 collection
“BB,” after fashion blogger Bryanboy.
Social media channels are becoming the way to communicate, express ideas and
have everyone around the world comment on such. With the internet and mobile
devices, there is no longer a limit on how far you can advertise your brand or
product, be it through an iPhone application, through Facebook, through live
streaming or through a fashion blog; it is the fastest and most effective way to
communicate with consumers especially in global and evolving industries such as
fashion and luxury.
INQ Social Mobile
.11