•GUIDA ECONOMIA 07-08 - Università degli studi di Udine

258 prospectus pordenone
Bibliography
- M. MARTINEZ, Organizzazione, informazioni
e tecnologie, Il Mulino, Bologna,
2004.
Further readings will be recommended at
the start of the lectures.
MARKETING 1
Prof.ssa Raffaella Tabacco
Contents
This is an introductory course in marketing
management. It aims to discuss the
main topics related to strategic marketing
and to introduce the operational dimension
of marketing management (marketing
mix). Specific subjects are:
- The relationship between production
and consumers in the history of capitalism
and the role of marketing.
- Two marketing dimensions: strategic
and operative.
- Consumer behaviour: needs and buying
processes.
- The strategic analysis of activity portfolio.
- Segmentation and positioning.
- Marketing mix.
Bibliography
References will be provided during the
course.
An alternative English textbook will be
recommended to foreign students.
Teaching material edited by lecturer.
For any further information and for syllabus
update, check the website on
www.uniud.it/management/.
MARKETING 2
Prof.ssa Raffaella Tabacco
Contents
The Marketing 2 course aims at studying
in depth the marketing mix; it also deals
with the evolutionary trends of marketing.
Specific subjects will be:
- Product (product life cycle and new
product development).
- Pricing.
- Marketing communication.
- Marketing channels.
- Relationship marketing.
Bibliography
References will be provided during the
course.
An alternative English textbook will be
recommended to foreign students.
Teaching material edited by teacher.
For further information and syllabus
updates, check the website on
www.uniud.it/ management/.
MATHEMATICS
Prof. Nando Prati
Contents
Set theory: sets and operations on sets.
Functions and domain and range of a
function.
Algebra: equations and inequalities for
first and second degree polynomials,
exponentials and other simple functions.
Systems of linear equations and some
basic notions of linear algebra.
Geometry: circumference, ellipse, hyperbole.
Parabola.
Analysis: internal, external, frontier, accumulation
points. Open, closed, limited,
unlimited, convex, connected sets.
Increasing, decreasing, concave, convex,
limited, unlimited functions.
Limits: definition and calculus of limits.
Operations with limits. Continuous functions.
Derivatives: definition and rules of derivatives.
Derivative of elementary functions.
Theorems: Rolle, Lagrange, Cauchy, De
L’Hopital. Increasing, decreasing, concave,
convex functions and derivatives.