•GUIDA ECONOMIA 07-08 - Università degli studi di Udine

212 prospectus udine
International Marketing Intelligence.
International Product Policy: The Basic
Product and its Attributes.
International Product Policy: New-Product
Development and Product-Line Policies.
Distribution: Entering Foreign Markets.
Distribution: Foreign Markets Channels
and Global Logistics.
International Promotion: Advertising.
International Promotion: Other Factors.
Pricing in International marketing I.
Pricing in International marketing II.
International Marketing of Services.
3. Coordinating international marketing
Planning, Organization, and Control of
International Marketing.
The Future of International Marketing.
Bibliography
- V. TERPSTRA, R. SARATHY, International
Marketing, The Dryden Press, 2005.
INTERNATIONAL
MONETARY POLICY
Prof.ssa Patrizia Tiberi
Aims
To further develop the impact of Monetary
Policy in relation with real and financial
international markets. The role and
structure of the various international
institutions created after the Bretton
Woods Agreement (International Monetary
Fund, World Bank, World Trade
Organisation) are also considered in a
global perspective.
Contents
Theoretical lectures - in particular on
monetary policy in an open economy and
on exchange rate policies - will be integrated
with topics emerging from current
issues. Students will be encouraged to
write an essay of about 2000 words, to
present in class, on matters of their
choosing.
After considering the main connections
between real and financial flows in the
world economy, the course considers the
scope of international monetary policies
and the most important instruments and
methods made available by the financial
institutions that emerged after the Bretton
Woods Agreement (in particular the
International Monetary Fund and the
World bank) with a focus on recent interventions
and reform proposals.
Pre-requisites
International Economics; Monetary Policy.
Bibliography
- O. BLANCHARD, Scoprire la Macroeconomia,
vol. II, Il Mulino, Bologna, 2003.
- P. TIBERI VIPRAIO, Dal Mercantilismo alla
globalizzazione. Lo sviluppo industriale
trainato dalle esportazioni, Il Mulino,
Bologna, 1999.
Details will appear on the web page of the
course.
INTRODUCTION TO
COMPUTER SCIENCE
(CdL BE, EBA)
Prof. Maurizio Pighin
(CdL BF, EC)
Prof. Lucio Ieronutti
Aims
The aim of the course is to teach the foundations
of computer science with special
regards to the needs of economics students.
Main topics dealt with are: the representation
of information, computer
architecture, operating systems, applications
software, computer networks.
Bibliography
Recommended reading
- L. CONSOLE, M. RIBAUDO, Introduzione
all’Informatica, new edition, Utet, 2004.