•GUIDA ECONOMIA 07-08 - Università degli studi di Udine

prospectus udine
211
6. A managerial approach to foreign
exchange risk management.
7. Foreign exchange risk management in
Italian SME’s.
8. Foreign exchange risk offsetting: solutions.
Pre-requisites
‘Corporate finance (advanced course)’ is
preparatory to the course.
Bibliography
- D.K. EITMAN, A.I. STONEHILL, M. MOF-
FETT, Multinational Business Finance,
tenth edition, Addison Wesley, 2004,
chapters 1-10.
- G. BERTINETTI, Finanza Aziendale Internazionale.
Verso un approccio manageriale
alla gestione del rischio di cambio, Giappichelli,
Turin, 2006.
INTERNATIONAL MARKETING 1
Prof. Alessio Lokar
Contents
1. Understanding marketing management
Assessing Marketing’s critical Role in
Organizational Performance.
Building Customer Satisfaction Through
Quality, Service and Value.
Winning Markets Through Market-Oriented
Strategic Planning.
2. Analyzing marketing opportunities
Managing Marketing Information and
Measuring Market Demand.
Scanning the Marketing Environment.
Analyzing Consumer Markets and Buying
Behaviour.
Analyzing Industries and Competitors.
Identifying Market Segments and Selecting
Target Markets.
3. Developing marketing strategies
Differentiating and Positioning the Market
supply.
Developing New Products
Managing Life-Cycle Strategies.
Designing Marketing.
Strategies for Market Leaders, Challengers,
Followers, and Nichers.
Designing and Managing Global Marketing
Strategies.
4. Planning marketing programs
Managing Product Lines, Brands, and
Packaging.
Managing Service Businesses and Product
Support Services.
Designing Pricing Strategies and Programs.
Selecting and Managing Marketing
Channels.
Managing Retailing, Wholesaling, and
Market Logistics.
Designing and Managing Integrated
Marketing Communications.
Managing Advertising, Sales Promotion,
and Public Relations.
Managing the Sales Force.
Managing Direct and Online marketing.
5. Managing the marketing effort
Organizing, Implementing, Evaluating,
and Controlling Marketing Activities.
Bibliography
- P. KOTLER, Marketing Management, Prentice
Hall, 2005.
INTERNATIONAL MARKETING 2
Prof. Alessio Lokar
Contents
1. The international environment
Introduction: The Concept of Global Marketing.
Economic Environment: The World
Economy.
Economic Environment: The Foreign
Economies.
Cultural Environment: The People of the
World.
The Political-Legal Environment.
2. International marketing management
Global Marketing Strategy.