•GUIDA ECONOMIA 07-08 - Università degli studi di Udine

186 prospectus udine
- A. MEDIO, M. LINES, Nonlinear Dynamics:
a Primer, Cambridge University Press,
2001 (numerous copies are available in
the Faculty library).
Exam
Written, multiple choice tests or, whenever
suitable, take-home exercises with
applications of the iDMC program to economic
problems.
E-COMMERCE
Prof. Luca Chittaro
Contents
1. Definition of e-commerce. Classifying e-
commerce applications. Business-to-
Business (B2B). Business-to-Consumer
(B2C). Consumer-to-Consumer (C2C).
Intra-business. Case studies. Pros and
cons of e-commerce. Portals: horizontal,
vertical, meta-portal. Virtual Communities:
goals and services.
2. Bricks-and-mortar commerce vs. e-commerce.
Analogies and differences. Buyers.
Sellers. Characterizing users and the
growth of the Internet and the Web. Aspects
that are particular to the Italian market.
3. Main steps to start an e-commerce service.
Defining goals. Infrastructure aspects.
Hosting, housing. Designing and implementing
the site. Integrating the site with
other services and company activities.
4. Promoting the site. Communication
issues on the Web. Site visitors and their
needs. Perceived value. Usability. Emotional
branding and Rational branding.
Other Web branding strategies.
5. Business-to-business (B2B) Applications.
Company-centric B2B. From Traditional
to Internet-Based EDI. E-Marketplaces
and B2B. Extranets. B2B Support Services.
6. Other E-commerce applications. Consumer-to-Consumer
(C2C). Dynamic
Pricing, Auction. Service Industries,
Online Publishing and Knowledge Dissemination.
Intrabusiness, e-Government.
E-Communities.
7. Mobile Commerce. Wireless and mobile
technologies. M-commerce applications.
Mobile marketing, advertising and customer
service. Location-based commerce.
Current limitations of M-commerce.
8. Developing E-commerce services. Infrastructure.
Tools. Page design. Web programming.
E-Commerce Security. Electronic
Payment Systems. Order Fulfilment,
Logistics, and Supply Chain Management.
9. User Interfaces for E-commerce applications.
Guidelines. E-commerce Interface
Design. Recent research trends: user
interfaces for 1-to-1 e-commerce, mobile
commerce, experiential e-commerce.
Bibliography
Course Textbook
- E. TURBAN, D. KING, J. LEE, D. VIEHLAND,
Electronic Commerce 2006: a Managerial
Perspective, forth edition, ISBN:
0131854615, Prentice-Hall, 2006.
ECONOMECTRICS 1
Prof.ssa Laura Rizzi
Aims
The aim of the course is to introduce
econometric analysis, giving students the
methodological tools necessary to formulate
and estimate both bivariate and multivariate
linear regression models. The
focus will be on least squares and maximum
likelihood estimation criteria.
During the course the students will
understand the methods of model specification,
the consequences of classical
assumption violation, the test to verify the
goodness of fit and the restrictions to the
model. Thus the course will illustrate the
fundamental aspects of econometric
analysis, which are useful to understanding
further developments on econometric
methods treated in other econometric
courses.