•GUIDA ECONOMIA 07-08 - Università degli studi di Udine

176 prospectus udine
Part 3. Strategies for Innovation Management
- The systemic nature of innovation: the
innovation process; actors and the relationships
characterising innovation systems;
the sources of innovation in different
industries.
- Internal innovation development strategy:
knowledge-based organizations management;
R&D functional units organizational
planning; individual and organizational
creativity management; intellectual
property strategic management; the new
product development process.
- ‘Open innovation’ management: management
of knowledge networks with
universities, research centres, R&D labs,
spin-off companies; cooperative interorganizational
R&D project management;
technology hybridization; users as
innovation sources.
- Marketing of innovative products: innovation
value appropriation tools; new
high-tech product life-cycle management;
supply-chain positioning; B2C,
B2B, B2G marketing issues.
- Technological innovation and organizational
change.
- Case studies.
Bibliography
- L. SICCA, La gestione strategica dell’impresa.
Concetti e strumenti, second edition,
Cedam, Padova, 2001.
- C. COMPAGNO, D. PITTINO, Spin-off accademici
e valore della conoscenza, Isedi, Torino,
2006.
Further readings
- L. FERRUCCI, Strategie competitive e processi
di crescita dell’impresa, F. Angeli,
Milano, 2000.
- J.B. BARNEY, Gaining and Sustaining
Competitive Advantage, Addison Wesley,
Reading, MA, 1997.
- S.L. BROWN, K.M. EISENHARDT, Competing
on the Edge. Strategy as Structured
Chaos, Harvard Business School Press,
Boston, 1998.
- V. CODA, L’orientamento strategico
d’impresa, Utet, Torino, 1988.
- G. DONNA, D. BORSIC, La sfida del valore.
Strumenti e strategie per il successo
dell’impresa, Guerini, Milano, 2000.
- R.M. GRANT, L’analisi strategica nella gestione
aziendale, Il Mulino, Bologna, 1999.
- G. HAMEL, C.K. PRAHALAD, H. THOMAS,
D. O’NEAL, Strategic Flexibility I, J. Wiley,
New York, 1998.
- R. NORMANN, R. RAMIREZ, Strategie interattive
d’impresa. Dalla catena alla costellazione
del valore, Etaslibri, Milano, 1995.
- M.E. PORTER, C. MONTGOMERY (eds.),
Strategia, Il Sole24 Ore Libri, Milano,
1993.
- J.B. QUINN, H. MINTZBERG, R.M. JAMES,
The Strategic Process, Prentice-Hall International,
London, 1988.
- M. RISPOLI, L’analisi strategica, Il Mulino,
Bologna, 1998.
- C. COMPAGNO, Il Caso Nonino. Lo spirito
d’impresa, Isedi, Torino, 2000.
- G. BRUNETTI, A. CAMUFFO, Del Vecchio e
Luxottica. Come si diventa leader mondiali,
Isedi, Torino, 2000.
- G. BRUNETTI, P. BORTOLUZZI, Da Benetton
Group a Edizione Holding, Isedi, Torino,
2004.
- C. GRAZIA, A. MORETTI, Massimo Colomban
e la Permasteelisa 1974-2002, Isedi,
Torino, 2004.
BUSINESS STRATEGY 2
Prof.ssa Cristiana Compagno
Aims
The course aims to provide students with
the fundamental tools required to understand
and to analyse the strategic, organizational
and governance issues of family
enterprises, particularly the smaller ones.
As well as analysing the main theories on
family businesses, the course will employ
a number of case studies.