•GUIDA ECONOMIA 07-08 - Università degli studi di Udine

prospectus udine
175
- G. CICCHITELLI, A. HERZEL, G.E. MONTA-
NARI, Il campionamento statistico, second
edition, Il Mulino, Bologna, 1997.
- C.E. SARNDAL, B. SWENSSON, J. WRETMAN,
Model Assisted Survey Sampling, Springer-
Verlag, New York, 1992.
Exam
A written exam and possibly supplementary
oral test.
BUSINESS STRATEGY 1
Prof.ssa Cristiana Compagno
Aims
The course aims to provide students with
a framework to understand corporate
strategy and competitive dynamics. The
scope of analysis covers local and global
competitive environments. The course
analyses the most important tools for
strategic planning evaluation and industry
competition assessment. The course
examines a detailed view of the main
tools supporting the implementation of
strategic options such as: diversification;
vertical and horizontal integration; partnership
and strategic alliances; mergers
and acquisitions; internationalization.
The course looks at the topic of innovation
management, dealing with the
issues of the organizational design of
innovation-oriented companies and hightech
marketing. The teaching method is
based on lectures to provide the theoretical
framework and real case study discussion
to improve students’ skills in strategic
analysis and diagnosis.
Contents
The course is divided into three parts:
Part 1. Tools and Techniques for Strategic
Planning and Assessment
- Competitive environment, basic strategies,
resources and competences.
- Strategic planning and control: the evolution
of the formal strategy planning
process; strategic assessment; strategy
enactment process assessment; budgeting
and qualitative control systems;
resource and competence assessment;
macro-environment assessment.
- Ex-ante strategy assessment tools: value
creation; economic value evaluation:
Fruhan’s model; Rappaport’s stock value
model; income-based methods; the EVA
method; the profitability matrix.
- Strategy assessment models: resource
and competence monitoring models;
macro-environment monitoring models;
scenario planning techniques; industry
environment analysis: attractiveness
assessment and industry structure analysis.
- Strategic control: the balanced scorecard.
- Case studies.
Part 2. Tools for the Enactment of the Main
Strategic Options
- Co-operation and partnership strategies:
analytical framework; a taxonomy for
business relationships; networking as a
strategic option.
- Merger and acquisition strategy: the definition
and a taxonomy for the concentration
of strategic options; regulatory
framework for concentrations; the financial
and business rationale for concentration
choices; the risks associated with
M&A.
- Internationalization processes in a local
and global framework: the strategic
choice of going international; market
selection choice; the strategic options for
entering a foreign market: export, partnership,
foreign direct investment; the
timing of new market entrance; the organizational
models supporting internationalization
strategies.
- Diversification strategies: the drivers of
diversification; the rationale for horizontal
development; diversified company
organization.
- Case studies.