THE Liquor Book
The averag-e liquor store neg-lects almost entirely one of the most profitable branches of the business—the famih' trade. The liquor store that is satisfied with the trade that naturally comes to it overlooks a very fruitful and profitable field. If a man is satisfied to sit quietly on his particular corner and take what trade comes to him, it is safe to say that he will never amount to much in the business, comparatively speaking
The averag-e liquor store neg-lects almost entirely one of the most profitable branches of the business—the famih' trade.
The liquor store that is satisfied with the trade that naturally comes to it overlooks a very fruitful and profitable
field. If a man is satisfied to sit quietly on his particular corner and take what trade comes to him, it is safe to say that he will never amount to much in the business, comparatively speaking
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<strong>THE</strong> LIQUOR BOOK.<br />
If anything you buy of us fails to please<br />
you, and you think you'd rather have your<br />
money, the money will be waiting for you.<br />
A case of our beer will be a case of pleas-<br />
ure and satisfaction for you. Tell us when<br />
and where to deliver it.<br />
If we furnish the contents of the decanters<br />
on your sideboard, your friends will smack<br />
their lips appreciatively and throw out a hint<br />
for another glass.<br />
Weak, thin -blooded people will find in<br />
a peer.<br />
gin a tonic and blood-builder without<br />
Nobody makes a wry face over our rye.<br />
It's as smooth and pleasant as a tine old<br />
whiskey can be.<br />
The wines you should serve with the din-<br />
ner are all here, and will gladly post you on<br />
just how they should be served.<br />
We don't claim to have the biggest store<br />
in the world, but if there's a choicer or more<br />
carefully selected stock anywhere within<br />
reach, we'd like to see it.<br />
Lots of people go many blocks out of their<br />
way in order to patronize us. You would,<br />
too, if you were acquainted with our store<br />
and goods.<br />
The family trade is what we are after<br />
'<br />
and we deserve it. Your table and your<br />
medicine chest both need us.<br />
—
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