THE Liquor Book
The averag-e liquor store neg-lects almost entirely one of the most profitable branches of the business—the famih' trade. The liquor store that is satisfied with the trade that naturally comes to it overlooks a very fruitful and profitable field. If a man is satisfied to sit quietly on his particular corner and take what trade comes to him, it is safe to say that he will never amount to much in the business, comparatively speaking
The averag-e liquor store neg-lects almost entirely one of the most profitable branches of the business—the famih' trade.
The liquor store that is satisfied with the trade that naturally comes to it overlooks a very fruitful and profitable
field. If a man is satisfied to sit quietly on his particular corner and take what trade comes to him, it is safe to say that he will never amount to much in the business, comparatively speaking
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<strong>THE</strong> LKJUOK BOOK.<br />
Our customers are gentlemen. You<br />
needn't be afraid of meeting anybody here<br />
that vou woukln't welcome to your own<br />
home.<br />
The perfect, immaculate cleanliness of<br />
everything about our place will surely<br />
appeal strongly to you.<br />
Poor liquor is a poison— pure liquor is a<br />
health-building tonic.<br />
If you were as careful about wliat you<br />
drink as you are about what you eat you<br />
wouldn't think of patronizing anybody else.<br />
Do you know how to mi.\ the punch<br />
properly for that party you are going to<br />
give? Come in and we'll tell you all about<br />
it.<br />
Patronize home industries. Drink our<br />
California wines— none better in the world.<br />
Our beer is light, pure, sparkling and de-<br />
licious.<br />
Nowadays, nearly everybody drinks beer.<br />
Pure beer has removed the former prejudice<br />
against beer-drinking.<br />
Do you know how refreshing, strengthen-<br />
ing, and altogether delightful a cold bottle of<br />
beer is when you get home, hot and tired,<br />
from your day's work ?<br />
Our tine old Rye makes the best<br />
night-cap in the world. Always keep a bot-<br />
tle in the house.
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