THE Liquor Book
The averag-e liquor store neg-lects almost entirely one of the most profitable branches of the business—the famih' trade. The liquor store that is satisfied with the trade that naturally comes to it overlooks a very fruitful and profitable field. If a man is satisfied to sit quietly on his particular corner and take what trade comes to him, it is safe to say that he will never amount to much in the business, comparatively speaking
The averag-e liquor store neg-lects almost entirely one of the most profitable branches of the business—the famih' trade.
The liquor store that is satisfied with the trade that naturally comes to it overlooks a very fruitful and profitable
field. If a man is satisfied to sit quietly on his particular corner and take what trade comes to him, it is safe to say that he will never amount to much in the business, comparatively speaking
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14 <strong>THE</strong> LIQUOR BOOK.<br />
Now, this is exactly the rig-ht kind of talk. It is<br />
devoted to one thing and it tells all about it. I do not<br />
see how it could fail to interest ever3-bodv who is<br />
interested in Blackberry Wine and it seems as if it must<br />
sell a Tot of wine to people who have never before under-<br />
stood how g-ood blackberr}- wine is, and how useful it is<br />
to have in the house.<br />
Just before Thanksg-iving- and just before the holiday's<br />
you have an excellent opportunity to do some good<br />
advertising. Cover 3'our section thoroughly with adver-<br />
tising matter telling the people just what thev ought to<br />
have to properly supply the holiday table, and just why<br />
they should buy these things from 3'ou.<br />
Tell them just what wines they should have and how<br />
they should be served. Tell them what sort of punches<br />
are the proper thing for holidav festivities and how to<br />
make them. People will welcome this sort of informa-<br />
tion.<br />
There are an^- number of people who haven't the<br />
slightest idea as to what wines are proper with certain<br />
dinners and with the different courses, nor how they<br />
should be served. Lots of people in your vicinity would<br />
serve wines and make mixed drinks and punches for<br />
their guests if the}- only knew how to do it. But they<br />
don't know and are afraid of making mistakes.<br />
If there is anything about this subject 3'OU don't<br />
understand yourself, by all means find out. Post yourself<br />
thoroughly upon the subject. Find out just what<br />
wines are considered the proper thing on all occasions<br />
and master every detail as to their proper serving.<br />
Learn also how wines should be handled in cooking as<br />
well as on the table. Then tell the people all about it.<br />
Get up a little booklet, for instance, on the subject of<br />
sherry. Tell people what it is and how and when it<br />
should be served. Tell them, also, with what dishes<br />
sherry should be used in cookintr. Give them all