THE Liquor Book

THE LIQUOR BOOK.
will strike the para^-raph devoted to gin and he will be
likely to read that even if he reads nothing else.
In every packa^re that leaves your store there should
be some piece of advertising: matter enclosed. Have on
hand a stock of little folders devoted to various articles
and slip one into every packa-e. Don't put in a lot of
them. Put in one and see that it is attractive and dainty
enoug-h to be preserved.
I have before me a piece of advertising: matter ot this
kind, intended to be enclosed with packa^res, that comes
from a Buffalo liquor dealer. It is a folder about 5 in. x
3 in wdth a cut on the front pa^^e and one on the back.
It is printed in two colors, on li-ht green, deckle-edged
paper. It is entitled -Ye Olden Time Blackberry Wine,"
and inside it reads as follows:
"Blackberry Wine that is made right and kept right
is not only a pleasant, delicate and refined beverage, but
it is better than medicine for the dyspeptic, invigorating
and strengthening to the aged, and invaluable to the
convalescent. Its curative properties in cases of disorders
of the stomach and bowels are well known.
"I have a fine, old, pure Blackberry Wine that con-
tains but the pure juice of an especially cultivated blackberry
and the best of granulated sugar. It contains no
chemicals or compounds, nor is any alcohol used m its
manufacture.
" It is made in the good, old, honest way.
"For a table wine or after-dinner drink it has no
superior
It never loses the delicious flavor of the berry.
'' I fully o-uarantee this wine to be everything it is
claimed to be, and to withstand chemical tests as to its
^"""^To advertise this wine I sell it at my bar at five
cents a large glass. __
"Full quart bottles 50 cents, or bl./o a gallon
delivered free to any part of the city."
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