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Fig. 8.<br />

MAHE, proposal for<br />

Dama de Elche room.<br />

myth... and the rite... but the authorities decided that it was best to<br />

maintain the mystery about her origin. There was only one showcase<br />

in the centre of the hall and a sophisticated projection system (fig. 8).<br />

More than 300,000 people came to visit her, and sought to be her<br />

lord. And they did it in their own light with thousands and thousands<br />

of photographs... even more. They gobbled her up, they devoured<br />

her and they themselves became the Lady...<br />

Walter Benjamin said:<br />

“A man who concentrates before a work of art is absorbed by it. He<br />

enters into this work of art the way legend tells of the Chinese painter<br />

when he viewed his finished painting. In contrast, the distracted<br />

mass absorbs the work of art.”<br />

That is all! Thank you.<br />

david Pérez garcía<br />

Exhibition designer.<br />

Professor of the course “Design and Production Exhibition” at Instituto Superior de<br />

Arte i Art in Madrid.<br />

From 1995-1999 he was part of the design team led by Boris Micka; major works<br />

leaded the Science Museum of Castilla-La Mancha, the Archaeological Museum of<br />

Alicante.<br />

In 2000 he was co-founder, with Maite Page, of Creative Tiquitoc company dedicated<br />

to the development of museum projects. He performed the design work and creative<br />

direction of exhibition projects such as Genes y Alimentación for Nestlé installed in<br />

Coimbra and Aveiro, the Andalusian exhibition in Shima, Japan, the Archaeological<br />

and Historical Museum of Elche (MAHE), the Baile Flamenco Cristina Hoyos<br />

Museum in Seville, the Museum of Carlism in Estella, and the Iberian-Roman Museum<br />

of Monforte del Cid.<br />

Since 2009 he has been started to work independently with cultural companies in exhibition<br />

projects, organizing and directing multidisciplinary teams capable of solving<br />

all areas of design and communication involving the museology. He participated in<br />

major projects like the Museum of Human Evolution in Burgos.<br />

In 2010 Tiquitoc company becomes TQBásico seeking a return to basic principles of<br />

creation and exhibition experiences.-<br />

60

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