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together with non competitive prices on international market, has
caused a crisis also to the mass tourism industry.
The argumentation of Archeonet is to make possible, through a
radical rethink of strategies of national territorial marketing, the proposal
of a new tourist offer for Italy, where Heritage and Leisure play
a balanced and complementary role, having an effect on Landscape
through actions which are sustainable and eco-friendly and, at the
same time, innovative and transformative.
The oPerative tool to use to systematize Archaeology, Landscape
and Tourism is the widesPread MUseUM: a new pattern
of preservation and promotion that is created by a series of concrete
actions that involve institutions, managerial corporations and investors.
The historical architectures and the naturalistic wonders of our
country are inserted in a continue network of museums organized
on a large territory, configuring a new management system able to
preserve, valorise and promote the Italian heritage.
Research phases. The research proceeds through subsequent mappings
of the territory: from Europe, to Italy, to the paradigmatic case
study of the Liguria region.
eUroPe - MaPs and Plots. Open air Museums, Eco-museums,
Archaeological Museums and Parks are all changing the strengthened
and a little outdated idea that we’ve always had about archaeology.
Starting from the mapping of the most interesting case studies,
where archaeological heritage, naturalistic landscape and offer of
general services are connected to each others by a network made
up of infrastructures, architectures and well-advanced management
patterns, one investigates into the patterns through which European
people are organizing networks of museums and integrated systems
of territorial management.
italy - MaPs and Plots. Even if the Widespread Museum is
not a juridical pattern in Italy, on the territory there already exist 17
integrated systems of heritage, museum and landscape that are called
Widespread Museums. These new realities are analyzed using the
same parameters of the European case studies, in order to find both
their strengths and weaknesses and their managerial and economical
structure.
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