kultura da modernizacia - Center for Social Sciences
kultura da modernizacia - Center for Social Sciences
kultura da modernizacia - Center for Social Sciences
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saSualebas iZlevian am mimarTulebiT. aviRoT faqti qarTuli sinamdvili<strong>da</strong>n:<br />
qarTuli xalxuri cekvis ansambli `erisioni~ msoflioSi popularuli swored mas<br />
Semdeg gax<strong>da</strong>, rac frangulma organizaciam <strong>da</strong>afinansa. erToblivi proeqtis mizans<br />
warmoadgen<strong>da</strong> msoflios Sou-biznesis bazarze siaxlis Setana <strong>da</strong> mogebis naxva.<br />
erToblivi proeqtiT orive mxare mogebuli <strong>da</strong>rCa biznesis TvalsazrisiT, xolo<br />
qarTuli cekva ganviTarebis <strong>da</strong> warmatebis Semdeg safexurze avi<strong>da</strong> 1 .<br />
sxva<strong>da</strong>sxva kulturebis urTierTobis Sedegad kulturuli artefaqtis<br />
trans<strong>for</strong>macis TvalsazrisiT meore kargi magaliTia suxiSvilebis ansamblis mier<br />
warmodgenili Sou `asa-farTi~. maT mier filarmoniaSi gamarTuli koncerti or<br />
nawilad iyofa: pirveli klasikuri qarTuli xalxuri cekvebiTaa warmodgenili, xolo<br />
meore ganyofileba absoluturad ucxoa, im gagebiT, rom nacionaluri baletis<br />
mocekvaveebi scenaze tradiciuli qarTuli tansacmliT ar gamodian; qalebs Sarvlebi<br />
acviaT <strong>da</strong> Tavze kacis, ufro zustad, yaraCoRelis qudebi axuravT, mamakacebi Sav<br />
<strong>for</strong>mebSi arian gamowyobilni, tanze `kapiSoniani~ maisurebiT; maTi moZraobebi,<br />
marTalia, qarTuli cekvi<strong>da</strong>n aris aRebuli, magram sruliad uCveuloa; qarTul<br />
tradiciul dol-garmonTan erTad, ismis eleqtronuli musikis hangebi, gamoyenebulia<br />
aratradiciuli <strong>da</strong>sartymeli instrumentebi. anu iliko suxiSvilma (umcrosma)<br />
qarTul cekvebSi Seitana sxva kulturisaTvis <strong>da</strong>maxasiaTebeli niSnebi. Cveni interesis<br />
sagans ar warmoadgens imis garkveva, Rirebulia Tu ara `asa-farTi~, rogorc<br />
qoreografiuli xelovnebis nimuSi, ubralod, igi qarTuli <strong>da</strong> <strong>da</strong>savluri kulturis<br />
urTierTobis Sedegia.<br />
gvin<strong>da</strong> kvlav `erisions~ <strong>da</strong>vubrundeT; ansamblis gastrolebis win mox<strong>da</strong> Sous<br />
reklamireba. sareklamo klipis Sinaarsis moyoliT Tavs ar SegawyenT, mxolod xazs<br />
gavusvamT imas, rom is aris franguli sareklamo klipi, romelic <strong>da</strong>mzad<strong>da</strong> qarTuli<br />
cekvis popularizaciis mizniT. es klipi warmoadgens frangebisaTvis mosayol qarTul<br />
miTs. arsebiTad Secvlili araferia. gansxvaveba mxolod isaa, rom musikas <strong>da</strong><br />
tradiciul sacekvao ileTebs <strong>da</strong>matebuli aqvs Tanamedrove teqnologiebiT Seqmnili<br />
efeqtebi; anu frangebis winaSe warsdga absoluturad qarTuli `genia rokviT<br />
ganfenili~.<br />
kidev erTi magaliTi: sul axlaxans erTi saintereso <strong>da</strong> sagulisxmo faqti mox<strong>da</strong>.<br />
qarTuli teleseriali `mglebis xorumi~ iyi<strong>da</strong> aSS erT-erTma satelevizio arxma.<br />
marTalia, am filmis Sinaarsi<strong>da</strong>n gamomdinare, SeiZleba iTqvas, rom Janri amerikulia,<br />
magram igi qarTuli `boevikia~ <strong>da</strong> ara amerikuli. igi saintereso gax<strong>da</strong><br />
amerikelebisaTvis, radgan filmis istoria moTxrobilia maTTvis ucxo qveynis Sesaxeb<br />
<strong>da</strong> mTxrobelic am qveynis warmomadgenelia. amas emateba isic, rom msgavsi Janris<br />
teleserialis ga<strong>da</strong>Reba amerikaSi imaze gacilebiT Zviri <strong>da</strong>jdebo<strong>da</strong>, vidre `mglebis<br />
xorumis~ Sesyidva, Targmna <strong>da</strong> reklamis gakeTeba.<br />
zemoT moyvanili magaliTebis mixedviT SeiZleba <strong>da</strong>vaskvnaT, rom amerikeli <strong>da</strong><br />
frangi Sou-biznesmenebis interesis sferoSi moxv<strong>da</strong> qarTuli kulturis artefaqtebi,<br />
anu masobrivi kulturis gavrceleba ar aris calmxrivi procesi; Tu saqarTvloSi<br />
Semodis evropuli <strong>da</strong> amerikuli masobrivi <strong>kultura</strong>, aseve saqarTvelo<strong>da</strong>nac<br />
eqsportirdeba kaulturis garkveuli artefaqtebi, Tan iseT doneze, rom did<br />
ovaciasac iwvevs (igive `erisioni~ <strong>da</strong> Tun<strong>da</strong>c is, rom qarTul xalxur simRerebs<br />
mRerian frangebi, iaponelebi, amerikelebi <strong>da</strong> sxva). anu konkretuli adgilobrivi<br />
kulturebi Tavis TavSi atareben imis saSualebas, moaxerxeben Tu ara globalur<br />
<strong>kultura</strong>sTan konfliqtis gareSe urTierToba-morigebas <strong>da</strong> sakuTari originalobis<br />
1 qarTvelebis warmatebas, albaT imanac Seuwyo xeli, rom manamde “suxiSvilebis” ansambls msoflio<br />
masStabiT hqon<strong>da</strong> aRiareba.<br />
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