kultura da modernizacia - Center for Social Sciences
kultura da modernizacia - Center for Social Sciences
kultura da modernizacia - Center for Social Sciences
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naklebobas; aqvT eleqtroenergiis problema; aRar vsaubrob kulturul cxovrebaze.<br />
raionebi Caketil sivrceebad iqcnen, siaxle TiTqmis ar xdeba, rac xels uSlis<br />
ganviTarebas.<br />
arsebobs mosazreba, rom globalizaciaze saubari SeiZleba iq, sa<strong>da</strong>c saSualo<br />
wliuri Semosavali aRemateba 5000 aSS dolars. zemoT Cven ukve visaubreT, rom<br />
kulturis globalizacia _ es aris globaluri <strong>da</strong> adgilobrivi kulturebis<br />
urTierTobis procesi. globalizaciis dros <strong>da</strong>savleTi<strong>da</strong>n moemarTeba <strong>kultura</strong>,<br />
romelic uzrunvelyofilia politikuri <strong>da</strong>, pirvel rigSi, ekonomikuri saSualebebiT;<br />
amitom globaluri kulturis gamowvevebze adekvaturi pasuxis gasacemad mxolod<br />
<strong>kultura</strong> ar aris sakmarisi, saWiroa am kulturis materialuri uzrunvelyofac.<br />
am sakiTxis Sesaxeb, Tavisi qveynis magaliTze <strong>da</strong>yrdnobiT, saubrobs safrangeTis<br />
deputati evroparlamentSi katrin lalumieri. Tavis naSromSi `brZola kulturisaTvis~<br />
is aRniSnavs, rom globalizaciis procesi iwvevs ideaTa stan<strong>da</strong>rtizaciasa<br />
<strong>da</strong> cxovrebis wesis gaerTgvarovnebas, amerikuli modelis mixedviT. mis<br />
gancxadebaSi sainteresoa erTi aRiareba: safrangeTs eSinia Tavisi enisa <strong>da</strong> kulturis<br />
<strong>da</strong>kargvis. is xazs usvams globalizaciis gavlenas safrangeTze, gansakuTrebiT<br />
kulturisa <strong>da</strong> xelovnebis sferoze. magaliTad mohyavs kinoindustria. kinos, romelic<br />
pirvelad safrangeTSi gaCn<strong>da</strong>, frangebi miudgnen rogorc garTobisa <strong>da</strong> xelovnebis<br />
sferos, <strong>da</strong> is meorexarisxovnad miiCnies. amis paralelurad, aSS-m Seqmna holivudi <strong>da</strong><br />
momavali giganturi audiovizualuri industriis safuZveli, saTanado gavrcelebis<br />
sistemiT. lalumieri aRniSnavs, rom aSS, audiovizualuri industriiT, kinokulturiT,<br />
maskulturiT emuqreba safrangeTs. igi amas win un<strong>da</strong> aRudges Tavisi<br />
kulturis Tanamedroveobis Sesaferisi organizaciaTa (gavrcelebis <strong>da</strong> popularizaciis<br />
saSualebebiT) mxar<strong>da</strong>WeriT. sabolood lalumieri erT rCeva-rekomen<strong>da</strong>cias<br />
iZleva: kargad organizebuli ekonomikuri saqmianoba un<strong>da</strong> emsaxurebodes kulturul<br />
Semoqmedebas <strong>da</strong> un<strong>da</strong> aZlevdes mas axal SesaZleblobebs ganviTarebisa <strong>da</strong> ayvavebisTvis.<br />
rogorc <strong>da</strong>vinaxeT, safrangeTma igrZno amerikuli kulturis moZaleba, rac<br />
frangebma metad mtkivnulad aRiqves. dRes safrangeTi erT-erTi im qveyanaTagania,<br />
romelic mkacr uars acxadebs globalizaciaze <strong>da</strong> mas aRiqvams, rogorc<br />
amerikanizacias. amis sapirispirod, safrangeTi miubrun<strong>da</strong> sakuTar <strong>kultura</strong>s <strong>da</strong><br />
<strong>da</strong>iwyo misi farTo masStabiT reklamireba, raTa gvian, magram mainc SeZlos sakuTari<br />
originaluri <strong>da</strong> gansxvavebuli kulturis SenarCuneba. amis mixedviT, SeiZleba<br />
<strong>da</strong>vaskvnaT, rom ekonomikuri uzrunvelyofis gareSe lokalizacia <strong>da</strong> sakuTari<br />
kulturis SenarCuneba gamoricxulia. winaaRmdeg SemTxvevaSi, survili saSualebas ver<br />
<strong>da</strong>emTxveva <strong>da</strong>, SesaZloa, sazogadoeba aRmoCndes igive mdgomareobaSi, rogoric<br />
f.m.manenjim afrikis magaliTze <strong>da</strong>xata.<br />
rodesac vsaubrobT kulturis ekonomikur uzrunvelyofaze <strong>da</strong> mxolod am<br />
SemTxvevaSi mis ga<strong>da</strong>rCenaze, Cndeba kiTxva: <strong>da</strong>savlur _ evropul <strong>da</strong> amerikul _<br />
<strong>kultura</strong>s, aqe<strong>da</strong>n gamomdinare, mis ekonomikur SesaZleblobebs Znelad Tu gauweven<br />
konkurencias <strong>da</strong> winaaRmdegobas sxva sazogadoebebi; xom ar niSnavs es, rom<br />
ekonomikurad naklebad ganviTarebuli sazogadoebebi ganwirulni arian kulturuli<br />
gaerTgvarovnebisa <strong>da</strong> kulturuli imperializmis batonobisaTvis?! Cveni azriT,<br />
<strong>kultura</strong> ganwirulia im SemTxvevaSi, Tu sazogadoeba sami-oTxi Taobis ganmavlobaSi<br />
ekonomikuri ganviTarebis nulovan niSnuls ver gasc<strong>da</strong>; magram sainteresoa, rom<br />
globalizacia Tavad sTavazobs sazogadoebebs `Semamsubuqebel garemoebebs~;<br />
transnacionaluri korporaciebi, saerTaSoriso organizaciebi <strong>da</strong> fondebi,<br />
romelTac garkveuli miznebiT uwevT konkretul qveyanaSi moRvaweoba, garkveul<br />
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