kultura da modernizacia - Center for Social Sciences
kultura da modernizacia - Center for Social Sciences
kultura da modernizacia - Center for Social Sciences
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procesia, rasac glokalizacia <strong>da</strong>erqva: mraval adgilze erTdroulad, <strong>da</strong> amasTan<br />
erTad, gansxvavebulad. Tavad restoran `makdonaldsis~ <strong>da</strong>niSnuleba, rogorc<br />
cnobilia, swrafi kvebaa. <strong>da</strong>savleTis qveynebSi am restoranSi a<strong>da</strong>miani saSualod 7-9<br />
wuTs Cerdeba; ara<strong>da</strong>svlur qveynebSi `makdonaldsma~ sxva <strong>da</strong>niSnuleba SeiZina.<br />
saqarTvloSi igi warmoadgens ara marto swrafi kvebis obieqts, aramed igi <strong>da</strong>svenebisa<br />
<strong>da</strong> garTobis adgilicaa. skolis moswavleebi, studentebi, bebia-babuebi Svili-<br />
SvilebTan erTad, Seyvarebuli wyvilebi xSirad <strong>da</strong>dian iq `drois satareblad~. amasTan<br />
erTad, `makdonaldsis~ gverdiT saqarTveloSi gaCn<strong>da</strong> uamravi e.w. `sacxobebi~ <strong>da</strong><br />
erovnuli sakvebis warmoebis wertilebi. isic un<strong>da</strong> iTqvas, rom qarTul kulinariaSi<br />
`fast-fudizaciisaTvis~ <strong>da</strong>maxasiaTebeli sakvebi nawarmis povna arcTu ise Zneli<br />
aRmoCna<strong>da</strong>. tradiciuli xaWapurisa <strong>da</strong> lobianis, kartofilisa <strong>da</strong> xorcis Rvezelis<br />
gverdiT gaCn<strong>da</strong> misi msgavsi axali `sasusnavebi~, magaliTad, rogoric aris brinjisa <strong>da</strong><br />
xorcis Sereuli farSiT momzadebuli Rvezeli, bostneulis Rvezeli, romelsac<br />
`bostneulis samarxvo pica <strong>da</strong>erqva~ <strong>da</strong> sxva mravali. sxvagvarad, <strong>da</strong>savluri<br />
hamburgerebis Semosvlam safuZveli misca adgilobrivi kulinariis trans<strong>for</strong>macias,<br />
Tanamedroveobaze morgebas <strong>da</strong> axali qarTuli kerZebis Seqmnasac ki. amasTan erTad<br />
un<strong>da</strong> aRiniSnos, rom saqarTvloSi `makdonladsze~ ufro swrafad kveba swored zemoT<br />
naxseneb `sacxobebSia~ SesaZlebeli.<br />
SesaZlebelia vivaraudoT, rom am SemTxvevaSi, globalur <strong>kultura</strong>sTan<br />
mimarTebaSi qarTuli <strong>kultura</strong> axerxebs sakuTaris, originaluris win wamowevas, rac<br />
imis mimaniSnebelia, rom qarTul <strong>kultura</strong>s, rogorc tradiciulsa <strong>da</strong> originalurs,<br />
aqvs saSualeba ar gaiTqvifos globalur <strong>kultura</strong>Si <strong>da</strong> moaxerxos lokalizeba;<br />
SesaZloa, kulinaria ar TamaSobs ga<strong>da</strong>mwyvet rols, magram igi kulturis erT-erTi<br />
mniSvnelovani artefaqtia.<br />
qarTuli samzareulos magaliTze, SeiZleba iTqvas, rom globalizacia `makdonaldizaciasTan~<br />
ar igivdeba (`es erovnuli katastrofa arc saqarTvelos emuqreba,<br />
vinai<strong>da</strong>n metad avtoritetul qarTvel eqspertebs mravalsaaTiani moxsenebis wakiTxva<br />
SeuZliaT imis Taobaze, Tu rogor yvela parametrebiT <strong>da</strong>jabna qarTulma xinkalma <strong>da</strong><br />
xaWapurma hamburgeri <strong>da</strong> Cisburgeri~), Tumca qarTulma samzareulom ganica<strong>da</strong> `fast<br />
fudizacia~, rac TavisTavad globalizaciis Sedegia <strong>da</strong> Tanac sakmaod sasargebloc.<br />
`makdonaldizacia~, `fast-fudizacia~ masobriv-samomxmareblo globaluri<br />
kulturis elementebia; rodesac vsaubrobT globaluri masobrivi kulturisa <strong>da</strong><br />
adgilobrivi qarTuli kulturis urTierTobaze, aucileblad un<strong>da</strong> ganvixiloT<br />
<strong>da</strong>savluri _ evropuli <strong>da</strong> amerikuli _ satelevizio, kino <strong>da</strong> Sou-biznesis sxva saxis<br />
elemetTa zemoqmedebis xarisxi. ramdenime welia saqarTveloSi, ufro zustad<br />
TbilisSi, regularulad ewyoba sxvadsxva musikaluri festivali, Camodian msoflioSi<br />
cnobili Semsruleblebi, gaixsna satelevizio arxebi, arsebobs sakabelo televiziebi,<br />
romlebic sxva<strong>da</strong>sxva qveynis arxebis Tvalyuris devnebis saSualebas iZleva.<br />
globaluri <strong>da</strong> adgilobrivi kulturis urTierTobaze saubrisas <strong>da</strong>, saerTod,<br />
saqarTveloSi globalizaciis procesze msjelobisas, Cveni azriT, un<strong>da</strong><br />
gaviTvaliswinoT, rom bolo wlebSi qarTuli sazogadoeba, faqtobrivad, <strong>da</strong>iyo or<br />
nawilad: Tbilisi, romelTan erTa<strong>da</strong>c SeiZleba kidev ramdenime qalaqis warmodgena<br />
(baTumi, quTaisi, foTi) <strong>da</strong> <strong>da</strong>narCeni saqarTvelo. zemoT CamoTvlil qalaqebs<br />
urTierToba aqvT, ara marto qalaqis <strong>da</strong> qveynis farglebSi, aramed sazRvargareTac.<br />
arsebobs in<strong>for</strong>maciis adgilobrivi <strong>da</strong> met-naklebad uwyveti saSualebebi:<br />
satelevizio arxebi, radiosadgurebi <strong>da</strong> beWdviTi gamocemebi. <strong>da</strong>narCeni saqarTvelo<br />
am yvelafers, SeiZleba iTqvas, TiTqmis moklebulia. ar arsebobs safosto<br />
momsaxureba, anu Jurnal-gazeTebi ar miewodebaT Tavis droze; ganicdian in<strong>for</strong>maciis<br />
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