kultura da modernizacia - Center for Social Sciences
kultura da modernizacia - Center for Social Sciences
kultura da modernizacia - Center for Social Sciences
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Soreuli mezobeli, romelsac hqon<strong>da</strong> msoflio imperiad qcevis pretenzia, met-nakleb<br />
yuradRebas aqcev<strong>da</strong> saqarTvelos, mis geografiul mdebareobas); Sesabamisad, zemoT<br />
warmodgenili msjelobi<strong>da</strong>n gamomdinare, SesaZlebelia <strong>da</strong>skvnis gakeTeba, rom<br />
maSindel samyaroSi mimdinare globalur procesebSi monawileoba gax<strong>da</strong> qarTuli<br />
sazogadoebis Camoyalibebisa <strong>da</strong> ganviTarebis erT-erTi safuZveli; globaluri<br />
procesebi<strong>da</strong>n momdinare gamowvevebis mudmivoba ganapiroba geografiulma<br />
mdebareobam, ramac saqarTvelos garkveuli funqcia mianiWa; saqarTvelos winaSe<br />
arsebuli gamowvevebi ori saxisa iyo: gamowveva, romelic am funqcii<strong>da</strong>n momdinareob<strong>da</strong><br />
<strong>da</strong> gamowveva, romelze gacemul pasuxsac am funqciis <strong>da</strong>brunebamde mivyavdiT.<br />
Cveni azriT, globalizaciis pirobebSi modernizaciis gamowvevebze arsebobs ori<br />
pasuxi Tu ganviTarebis Sedegi _ lokalizacia <strong>da</strong> multi<strong>kultura</strong>lizami;<br />
lokalizaciis farglebSi ganixileba iseTi movlena, romelsac mecnierebaSi<br />
glokalizacia ewo<strong>da</strong>. `globalurad~ _ niSnavs mraval adgilze erTdroulad, anu<br />
translokalurad~. koncernebi `koka-kola~ <strong>da</strong> `soni~ sakuTar strategiebs<br />
`globalur lokalizacias~ uwodeben, radgan isini miiCneven, rom globalizacia ar<br />
niSnavs <strong>da</strong> moiTxovs msoflios yvela kuTxeSi qarxana-fabrikebis aSenebas, aramed<br />
aucilebelia isini am Tu im kulturis nawilad iqcnen, anu `koka-kola~, `makdonaldsi~<br />
Tu `soni~ konkretuli kulturis moTxovnebs iTvaliswinebs menejmentSi.<br />
lokalizacis procesi iwvevs regionalizacias; magaliTad aviRoT iaponia,<br />
romelic garkveul geografiul garemoSi <strong>da</strong> sazRvrebSi iqca lider qveynad; igi<br />
axdens sakuTari kulturis reklamirebas <strong>da</strong> gavrcelebas; taivanis magaliTze, sin-xuan<br />
maikl siao globalizaciis procesSi gamoyofs sam mimarTulebas _ amerikanizacia,<br />
evropeizacia <strong>da</strong> iaponizacia. misive TqmiT, taivanuri <strong>da</strong> iaponuri kulturebi Zalzed<br />
axlos arian erTmaneTTan; 1990-ian wlebSi taivanSi gaCn<strong>da</strong> axali gamoTqma ha-ri-zu<br />
(`iaponiis TayvanismcemelTa Taoba~), romelic asocirdeba yvelaferi iaponuriT<br />
aRtacebasTan. ha-ri-zu-s warmomadgenlebma, SesaZloa, iaponiis arc istoria icodnen<br />
kargad <strong>da</strong> arc politikur-ekonomikuri mdgomareoba; es Taoba Seiqmna iaponiis mier<br />
sakuTari kulturis propagandis Sedegad; sin-xuan maikl siao aRniSnavs, rom<br />
taivanuri kulturis iaponurTan siaxlovem taivanze vesternizaciis gavlena<br />
Seasusta; ufro zustad: iaponias taivanSi aqvs mravali sakabelo satelevizio arxi;<br />
iaponurma melodramebma warmatebiT moaxdina <strong>da</strong>savluri kulturis, cxovrebis wesis<br />
lokalizacia anu a<strong>da</strong>ptireba adgilobrivTan <strong>da</strong> ise ga<strong>da</strong>sca igi taivanel mayurebels;<br />
anu taivani <strong>da</strong>savlur Rirebulebebs, Tu SeiZleba ase iTqvas, iaponur wnexSi<br />
gamovlils iRebs; iaponuri <strong>kultura</strong> ki imdenad axloa taivanurTan, rom taivanuri<br />
<strong>kultura</strong> absoluturad Ria aRmoCn<strong>da</strong> globaluri kulturis miRebisaTvis ise, rom<br />
globalur <strong>kultura</strong>s ar mouxdenia adgilobrivi kulturis ga<strong>da</strong>sxvafereba. msgavs<br />
gavlenas, ambobs sin-xuan maikl siao, iaponuri <strong>kultura</strong> sxva Crdilo <strong>da</strong> samxreT<br />
aRmosavleT aziis kulturebzec axdens. anu, SeiZleba iTqvas, rom iaponurma <strong>kultura</strong>m<br />
lokalizaciis Sedegad moaxerxa garkveuli saxis regionalizacia, am regionSi igi<br />
warmoadgens wamyvan sazogadoebas, rac imis saSualebasac iZleva, rom misi msgavsi<br />
kulturebi <strong>da</strong> sazogadoebebi advilad iReben globaluri kulturis Taviseburebebs<br />
<strong>da</strong> sakuTari kulturis originalobis <strong>da</strong>kargvis gareSe axerxeben <strong>modernizacia</strong>s.<br />
<strong>da</strong>sawyisSi min<strong>da</strong> aRvniSno, rom mizani msjelobisa, romelsac me SemogTavazebT, ar<br />
aris <strong>da</strong>skvnis gakeTeba; is ufro globalizaciis gamowvevaze saqarTvlos mier gasacemi<br />
pasuxis Ziebaa.<br />
amjerad min<strong>da</strong> Tanamedrove saqarTvelos geografiul garemos Sevexo. iaponiis<br />
magaliTze ganvsazRvreT, rom regionalizaciis miRweva kulturulad monaTesave<br />
mezoblis gareSe, romelic gaxdeba regionSi wamyvani qveyana, SeuZlebelia; anu<br />
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