kultura da modernizacia - Center for Social Sciences

supranational structures. Democracy is the basis for the European union. The members of the
European union are the countries, which aspire to the growth and strengthening of democracy.
European union is the result of modernization, as the modernization is the development of a
society with attributes of democracy. Georgia tries to find out the answer on the challenge of
globalization through the integration in European Union.
Modernization and westernization are inevitable processes for the societies aiming to integrate
in the Western unity The geopolitical position of Georgia enables it to join global processes;
Georgia has it’s own function in a number of economic and political projects. Hence, Georgia will
face the global culture.
Above mentioned processes of localization has been developed in Georgia as well as in other
parts of the world. Even the process of “McDonaldization” has gone through the certain localization
in Georgia. This is just the process, which was defined as glocalization: in many places but in a
different kind. The purpose of is a fast food; in the West one usually spends 7-9 minutes in this
restaurant; in non western countries McDonald’s has changed it’s profile; in Georgia it is not only a
place for fast feed, but also it is used for entertainment; schoolchildren, students, grandmothers
and grandfathers together with their grandchildren go there for amusement. The process of
“McDonaldization” was accompanied by the appearance of the national “fast-food” units. There are
number of national dishes useful for fast food objects. Thus, the occurrence of western
hamburgers has stimulated transformation of local cookery, its adaptation to the contemporary
situation and creation of new Georgian dishes.
In this case the Georgian culture has managed to preserve its original character. Cookery is
not a decisive factor, but it is one of the important artifact of the Georgian culture
It is difficult to image the replacement of the national culture by the global one. But it certainly
does not mean complete denying of the global culture. The way of integration into the Western
society lays through the modernization, thus rejecting of the global culture is impossible for
Georgia. And it is not necessary either.
Georgia will not be able to get rid of the global culture.
The statistical data are given, in which the changes taking place in the Georgian society for
last years are fixed.
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