kultura da modernizacia - Center for Social Sciences

Therefore, only culture itself is insufficient to deal with the global culture; financial support and
material maintenance of this culture is also necessary.
Due to the experience of his country, Katrin Lalumier the representative of France in European
Parliament, states in the article “The War for Culture”: The process of globalization is followed by
the standardization of ideas and unification of the way of life by the American standard.
France has realized, that the French people have painfully felt the approach of the American
culture. Nowadays, France is one of the countries, which rejects globalization, perceiving it as
Americanization. France has turned back to the roots of own culture and has begun to advertise it
on a large scale. Thus, France aims to save it’s original culture. We can conclude, that without
economic maintenance, localization and preservation of own culture is impossible.
It is interesting, that "facilitating circumstances" are offered to the societies by globalization;
transnational corporations, international organizations and various funds, carrying out activities in
the concrete country, usually offer several opportunities in this direction. To clarify this
phenomenon, we can take example from the Georgian reality: the national Georgian dance group
“Erisioni” became popular all over the world after it was financed by the French organization; The
purpose of the project was an offering something new to the world business, leading up to the
profit. From the point of view of business, the joint project has appeared to be successful for both
sides. Besides this, the Georgian dances have achieved new success.
As the answer to the challenges of globalization, Leopold Sengor’s (well-known African
scientist), theory about the originality of the Negroid-African culture is quite interesting. He
dreamed about synthesis of the Western conceptualism and African imagination. He dreamed of
future Euro-Africa, which would become the predecessor of the world civilization, based on united
culture of mankind. He considered that African civilization is an unique civilization. Leopold Sengor
and his supporters concluded without organic synthesis with sensible, human African spirit, the
Western civilization is doomed to failure. There have appeared concepts like “the African-
European” and “European-African”. The African opposes to the European. The European is an
engineer, pragmatist, who continuously exploits nature, himself and beings like him. Through all his
life he works as a machine, counting money. He perceives world by means of formula, i.e.
consciousness. But the African is a poet; the nature is displayed and expressed by him. The
attitude towards the nature is idealistic. There is a reign of collective soul, mutual aid and
interconsistency; apart from Europe – where social antagonism, conflicts, aggression and
discrimination of the man by the man are taking place.
The Pakistan scientist Muhammad Tahir-Al-Qadri has offered his viewpoint in the article
“Globalization of Culture?”. Al-Qadri is the supporter of cultural integration, thus he is the follower
of the idea about universal values, namely: the standards of success and achievement, activities
and occupation, material comfort, practicality and efficiency, science and technology, freedom and
individual choice, individual initiative and other elements. All these are sources to carry out a
dialogue between cultures. According to Al-Qadri’s opinion, the cultural interaction is impossible
without dialogue. It is necessary to integrate majority and minority, in order to conduct a dialogue,
but special resources are required for this. In this case, the main responsibility is assigned to the
majority. Al-Qadri is dissatisfied with West’s attitude towards Islam. The western society does not
have the right image of Islam. It is familiar with Islam through contemporary viewpoints, created
and provided by it’s own media sources.
Al-Qadri declares, that for an explanation of cultural diversity and for real integration,
ethnocentrism is incompatible. Ethnocentrism is a judgment about other culture by means of own
standards. Uni-culturalizm is also unable to solve this problem, as it transforms all ethnic cultures
into one whole.
It is necessary to search for the decision of this problem in three directions:
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