Relatii publice. Coeziune si eficienta prin comunicare

Bibliografie 267
Krueger, Richard A., ºi Casey, Mary Anne (2005). Metoda focus grup: ghid practic pentru cercetarea
aplicatã. Iaºi: Polirom.
Lasswell, Harold D. (1948). „The Structure and Function of Communication in Society“, în Bryson,
L. (ed.), The Communication of ideas. New York: Harper and Row.
Le Bon, Gustave (1895/1990). Psihologia mulþimilor. Bucureºti: Anima.
Leineman, Ralf, ºi Baikalþeva, Elena (2004/2007). Eficienþa în relaþiile publice. Bucureºti: Editura
Comunicare.ro.
L’Etang, Jacquie (2004). Public Relations in Britan. A History of Professional Practice in the 20th
Century. London: Lawrence Erlbaum Associates, Publishers.
Levinson, Paul (2001). Marshall McLuhan în era digitalã. Bucureºti: Librom Antet.
Lippman, Walter (1991). Public Opinion. New Brunswick: Transaction Publishers.
Lougovoy, Constantin, ºi Huisman, Denis (1981). Traité de relations publiques. Paris: PUF.
MacCombs M.; Einsiedel E.; Weaver D. (1991). Contemporary Public Opinion. London, New
Jersey: Lawrence Erlbaum Associates.
Marcenac, Luc, Milon, Alain, ºi Saint-Michel, Serge H. (2006). Strategii publicitare. Iaºi: Polirom.
Marconi, Joe (2007). Ghid practic de relaþii publice. Iaºi: Polirom.
Massie, Joseph (1987). Essentials of Management. New Jersey: Prentice Hall.
Mattélart, Armand, ºi Mattélart, Michele (2001). Istoria teoriilor comunicãrii. Iaºi: Polirom.
McLuhan, Marshall (1975). Galaxia Gutenberg. Bucureºti: Editura Politicã.
McQuail, Dennis, ºi Windahl, Sven (1982/2001). Modele ale comunicãrii pentru studiul comunicãriii
de masã. Bucureºti: Editura Comunicare.ro.
McQuail, Dennis (1985). Mass Communication Theory. An Introduction. London: Sage Publications.
Miège, Bernard,(2000). Societatea cuceritã de comunicare, Iaºi: Polirom.
Mitchell, Roald K., Agle, Bradley R., ºi Wood, Donna J. (1997). „Toward a Theory of Stakeholder
Identification and Salience: Defining the Principle of Who and What Really Counts“, Academy
of Management Review, 1997, 22(4), pp. 853-886.
Morison, Samuel Eliot (1936/2001). Three Centuries of Harvard, 1636-1936. Cambridge, Massachusetts:
Harvard Universuty Press.
Moscovici, Serge (1994). Psihologia socialã sau maºina de fabricat zei. Iaºi: Editura Universitãþii
Al. I. Cuza.
Moscovici, Serge (1997). „Fenomenul reprezentãrilor sociale“, în Neculau, Adrian (coord.),
Reprezentãrile sociale, pp. 15-75. Iaºi: Polirom.
Mucchielli, Alex (2002). Arta de a influenþa. Analiza tehnicilor de manipulare. Iaºi: Polirom.
Mucchielli, Alex (2005). Arta de a comunica – metode, forme ºi psihologia situaþiilor de comunicare.
Iaºi: Polirom.
Mucchielli, Alex (1993). Communication interne et management de la crise. Paris: Les éditions
d’organisation.
Mucchielli, Alex (2005). Information et communication interne. Paris: Armand Colin.
Neagoe, Florica (1975). Istoria filosofiei moderne, Renaºterea de la Petrarca la Bacon. Bucureºti:
Editura Didacticã ºi Pedagogicã.
Neculau, Adrian (coord.) (1997). Psihologia câmpului social. Reprezentãrile sociale. Iaºi: Polirom.
Newsom, Doug, ºi Carell, Bob (2004). Redactarea materialelor de relaþii publice. Iaºi: Polirom.
Newsom, Doug, VanSlyke Turk, Judy, ºi Kruckeberg, Dean (2000). This is PR. The realities of
Public Relations. Belmont, CA: Wadsworth.
Newsom, Doug, VanSlyke Turk, Judy, ºi Kruckeberg, Dean (2003). Totul despre relaþiile publice.
Iaºi: Polirom.