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AIC, 1988 - AIC Associazione Italiana Autori della Fotografia ...

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50 LTMMAGINEDELNOSTROSECOLO<br />

<strong>AIC</strong><br />

"Luci lontane" di Renato Tafuri<br />

instance, cinematographic images,<br />

which can formally be termed<br />

"expressive", are interspersed with<br />

those of the publicity spots, news and<br />

current affairs programs, shows and<br />

quizzes, which tend, on the whole, to<br />

be either "communicative" or<br />

"entertaining", with the result that the<br />

cinematographic images no longer<br />

function as a "reference".<br />

When the cinematographic images<br />

have been assimilated, comparisons can<br />

no longer be made, and they are no<br />

longer thought-provoking or<br />

stimulating, it will tend to render all<br />

the images similar and their messages<br />

indistinguishable.<br />

Besides this, the images as we are used<br />

to seeing them in the cinema combine<br />

to form unique figurative whole. Their<br />

"paging", or rather their sequence and<br />

way in which they appear, is also of<br />

particular importance.<br />

There is no absolute quality of light or<br />

colour, no absolute size or form, in that<br />

each image acquires its particular<br />

quality through its dynamic<br />

interrelationship with the images that<br />

both precede and follow it.<br />

Often an image will communicate<br />

more of what has actually been left out<br />

of it, than that which is seen.<br />

Furthermore the continuous dialogue<br />

which can be established between the<br />

image and the audience in the cinema,<br />

is constantly interrupted when a film<br />

viewed on television, by the fortuitous<br />

and unrelated daily events that<br />

constantly occur in the viewer's world.<br />

It only takes just one of these daily<br />

happenings to interrupt the viewing,<br />

suspending and throwing out the<br />

time/space relationship of the images<br />

as it was specifically conceived to<br />

communicate the film's message.<br />

The fact that the viewing can be<br />

interrupted by a series of outside<br />

events, breaks the viewer's<br />

concentration, and jnwents the image<br />

from stimulating thought or<br />

"transfert" taking place.<br />

What seems even more serious to me, is<br />

the fact that television exerts a<br />

negative influence on the film's visual<br />

language, causing it to regress and<br />

progressively deteriorate from "poetry"<br />

into "slang".<br />

We Directors of Photography are<br />

coining to the movie theatre's defence<br />

to see that it survives as the one and<br />

only place for a film to be shown: first,<br />

because it is only here that the film is<br />

seen under perfect conditions and<br />

therefore communicated to the full;<br />

and second, because it is the place<br />

where our creativity and professional<br />

identity have their most natural<br />

expression.<br />

While the cinema's role in society —<br />

which has overtaken it with positive<br />

and negative results — is being<br />

redefined, it is our duty as Director of<br />

Photography to decide exactly where<br />

we stand.<br />

Being culturally autonomous, the<br />

cinema is considered something of a<br />

rebel medium which cannot therefore<br />

exploited to either win over audiences<br />

or create status.<br />

So, the "centres of power", in order to<br />

gain both political and economic<br />

advantages use "other" images to<br />

influence the public either socially or<br />

ideologically, bombarding them with<br />

symbolism which penetrates, conditions<br />

and sustains the current social reality.<br />

The fact that we have to make a<br />

choice will be confirmed — should there<br />

still be any need — in I989 when,<br />

somewhat apprehensively and with a<br />

certain amount of suspicion we look<br />

out of "our window onto the video<br />

wonderland of the future" — as its<br />

promoters, the Milan City Council,<br />

unhestitatingly refer to it.<br />

The "Ministero del Turismo e<br />

Spettacolo", "RAI Radio Televisione<br />

<strong>Italiana</strong>", the "Confcommercio" and<br />

Ente Gestione^Cinema, together with<br />

the Milan City Council, are still<br />

involved in the organization of their<br />

video wonderland project, which<br />

virtually ignores the cinema, and<br />

concentrates on promoting — in<br />

accordance with the desire of the<br />

political forces championing said<br />

project — new technology that will<br />

foster the quantitative and qualitive<br />

growth of the audio visual industry.<br />

Many of us cannot help but express,<br />

however, the hesitation and doubt of a<br />

generation that, on the one hand, has<br />

inherited the traditions and myths of<br />

its predecessors, to which we are still<br />

deeply attached; and on the other<br />

hand, finds itself facing a future with<br />

all manner of technobgical<br />

enticements set before it, such as video<br />

discs, video-fiction, high definition,<br />

laser and hobgraphic images and<br />

satellites, that can only leave us feeling<br />

disoriented.<br />

It is also true that literature, music, art<br />

and the theatre are in the same<br />

unhealthy state as the cinema, as it is<br />

our culture itself that is ailing.<br />

However, while we are waiting for the<br />

much needed redefinition of cultural<br />

politics, and their application, we have<br />

to seek to understand the workings of<br />

audio-visual communication and<br />

conduct our own politics. If we don't,<br />

it's like abstaining from voting.<br />

Evolving our own theories regarding<br />

the technique of figurative<br />

representation; our own doctrines<br />

regarding the creation, conservation<br />

and communication of the image; and<br />

amassing a vast knowledge of the light<br />

itself, means that we will be among the<br />

protagonists of visual communication<br />

which is responsible for creating, in a<br />

more subtle and yet profound way<br />

than its verbal counterpart, our basic<br />

awareness as contemporary citizens.<br />

It is a mistake to believe that images<br />

merely represent objects, things or<br />

people, or that they conform to them.<br />

"Images conform to thoughts." Their<br />

particular characteristics conform to<br />

the laws which govern thought and the<br />

spiritual feelings of their creator.

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