ITALIANA - AIC Associazione Italiana Autori della Fotografia ...
ITALIANA - AIC Associazione Italiana Autori della Fotografia ...
ITALIANA - AIC Associazione Italiana Autori della Fotografia ...
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<strong>AIC</strong><br />
Ciò che si vede<br />
"Parliamo, ovviamente, di ciò che<br />
si vede.<br />
E che senso avrebbe discutere di<br />
ciò che non si vede,<br />
e che dunque non si può<br />
conoscere?"<br />
Fondato è il dubbio che noi<br />
possiamo presentarci<br />
impreparati ad integrarci<br />
attivamente nel contesto<br />
economico, politico e culturale<br />
europeo del '93, quando la<br />
nostra realtà nazionale dovrà<br />
adeguarsi sotto il profilo<br />
normativo, economico ed<br />
organizzativo al nuovo regime di<br />
libera concorrenza. Ma lasciarsi<br />
indurre all'apprensione, ogni<br />
qualvolta che se ne ipotizza un<br />
confronto, è esagerato, mentre è<br />
d'uopo diffidare di chi,<br />
intimorendoci, cerca solo<br />
consenso a favore d'iniziative<br />
che, spesso solo in apparenza,<br />
sono finalizzate a temerne meno<br />
gli esiti in futuro.<br />
Dietro una sempre ostentata e<br />
ipocrita vocazione europea, nel<br />
settore delle comunicazioni<br />
audiovisuali, di operatori<br />
economici, amministratori<br />
pubblici e politici, si intravede un<br />
più ampio scenario. Questi,<br />
abbinandosi di volta in volta con<br />
grandi imprese, con<br />
multinazionali e con autorevoli<br />
gruppi editoriali nazionali ed<br />
esteri, danno vita a potenti lobby.<br />
La loro strategia di fondo mira<br />
all'integrazione dell'editoria con i<br />
network televisivi e i nuovi mezzi<br />
dell'informazione in generale.<br />
Solo attraverso il controllo di<br />
questi "mezzi" si<br />
determineranno e compiranno i<br />
destini sociali e culturali oltre<br />
che politici ed economici di tutti.<br />
Il settore <strong>della</strong> comunicazione<br />
sta assumendo un valore di<br />
guida e di volano dell'economia<br />
di tutti i paesi, come<br />
precedentemente era avvenuto<br />
"We speak, obviously, about that which we can see.<br />
For what sense would there be in discussing that<br />
which we cannot see and which, therefore, cannot be known?"<br />
One does well to doubt that the current unprepared state in which we<br />
find ourselves will enable iis to participate economically, politically and<br />
culturally in Europe '93; especially when, as a nation, we still have to<br />
organize ourselves, and adapt our laws and economy, to be able to<br />
compete in this new "free market".<br />
Even though it may be a little exaggerated to allow ourselves to be seized<br />
by apprehension every time we find ourselves having to face competition,<br />
we must necessarily be suspicious of people who, fearing what the future<br />
might hold, seek approval for undertakings, which are only capable of<br />
dealing with it superficially.<br />
Economists, public administrators and politicians have always<br />
vigorously sustained their hypocritical European "vocation", but a wider<br />
scenario is now coming into view. These people, associating alternately<br />
with large companies, multinationals and influential publishing groups<br />
both in Italy and abroad, are becoming powerful lobbyists.<br />
Their principal strategy is to integrate the world of publishing with the<br />
television networks, and the new informative media in general.<br />
It is only by controlling these media that the political and economical, as<br />
well as the social and cultural, destinies of everyone can be determined<br />
and realized<br />
The Communications industry is becoming an economic leader in all<br />
countries, like the chemical, and iron and steel industries before it, and<br />
the latest discoveries circulate with an incredible rapidity.<br />
Last January, in Milan, an impressive "group " of private and public<br />
organizations, from both Italy and abroad, formed an association to<br />
RENATO<br />
TAFURI<br />
per la chimica prima e la<br />
siderurgia poi.<br />
Nel gennaio scorso, a Milano un<br />
grosso "cartello" misto, pubblico<br />
e privato, italiano ed estero, s'è<br />
consorziato per dare vita ad un<br />
centro per la ricerca e lo studio<br />
delle nuove tecnologie<br />
dell'informazione e i vincoli con<br />
l'elettronica, l'informatica e<br />
telematica. Ad erigere questa<br />
technocity concorrono assieme<br />
al comune di Milano, la regione "Metropoli'<br />
create a centre dedicated to the study and research of the new<br />
informative technologies, and the possible tie-ups with electronics,<br />
informatics and telematics.<br />
The actual organizatons that combined to build this "Technocity" were:<br />
the Milan City Council, the Lombardy County Council, the Polytechnic,<br />
the State University, Assolombardia, Italtel, Pirelli, Telettra, IBM and Bull.<br />
Another of these "technocities" is about to be built in Milan, this time by<br />
Fininvest. All the most advanced activity in the field of information,<br />
publicity and communications in general will be concentrated in this<br />
"Communications Citadel".<br />
In the name of confrontation, association and competition, and the<br />
necessity of having to compete in a 'free market", a great deal of pressure<br />
is being brought to bear on the audiovisua l market to speed up the<br />
re-conversion and renewal of its technologies.<br />
The "technological centrality" of the system which creates and<br />
communicates images, in which enormous interests are at stake and<br />
renewal has to be constant, increasingly requires more space and<br />
investment, above all, in the new, widespread audiovisual industry.<br />
It is Milan, once more, that towards the end of the third trimester of '89<br />
boasts the highest production levels and concentration of the audiovisual<br />
industry, and which is authoritatively setting itself up as leader of a<br />
technological revolution in this industry, presumably destined to have a<br />
considerable effect on the way its products are created, communicated<br />
and enjoyed.<br />
In 1986, the RAI Production Department in Milan, faithfully following<br />
market trends, made a film ("Giulia e Giulia"), for which they became<br />
famous throughout the world Unfortunately, this megaproduction had no<br />
sequel. The RAI, in association with Sony, perfected a High Definition