vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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feris simboluri funqcias gaaCnia Tviseba gamoiwvios sxva<strong>da</strong>sxva saxis<br />
asocoaciebi <strong>da</strong> abstraqtuli gagebebi. adre, feris es funqcia<br />
gansakuTrebiT vlindebo<strong>da</strong> politikur reklamaSi, magram dRes, feris<br />
simboliur funqcias farTod mimarTavs komerciuli <strong>da</strong> socialuri<br />
reklamac. konkretuli feris an ferTa gamis garkveuli SeTanxmeba Cven<br />
asociaciurad gvakavSirebs romelime produqciasTan, momsaxureobesTan<br />
<strong>da</strong> a.S.<br />
feris esTetikuri funqcia ganisazRvreba feris mxatvrul- esTetikur<br />
gamomsaxvelobaSi. (feri zemoqmedens a<strong>da</strong>mianis esTetikur grZnobebze),<br />
rac mTlianad <strong>da</strong>mokidebulia dizainer-grafikosis SemoqmedebiT<br />
individualobaze, mxatvrul xedvasa <strong>da</strong> gemovnebaze.<br />
aqe<strong>da</strong>n gamomdinare vizualur suraTSi warmodgenil produqts Tu<br />
Temas emociur gamomsaxvelobas uqnis feri, Aferi qmnis suraTSi<br />
ganwyobas, rac erT-erTi umTavresi faqtoria vizualur reklamaSi,<br />
amitom aucilebelia kavSiris moZebna sareklamo produqtis xasiaTsa <strong>da</strong><br />
fers Soris. <strong>reklamis</strong> specialistisTvis savaldebuloa ferTa<br />
fsiqologiis codna <strong>da</strong> mxatvruli xedva, rac <strong>da</strong>exmarebaT maT kargi<br />
xarisxis sareklamo suraTis SeqmnaSi.<br />
saqarTveloSi SeiniSneba feris mniSvnelobis mkveTri zr<strong>da</strong>.<br />
cxovrebis yvela sferoSi mimarTaven ferTa mravalferovnebas <strong>da</strong><br />
sikaSkaSes. feri <strong>da</strong> ganaTeba gax<strong>da</strong> is ori mTavari komponenti, romliTac<br />
alamazeben qalaqis gare <strong>da</strong> Si<strong>da</strong> mxatvrul-esTetikur iersaxes.<br />
socializmis xanaSi <strong>da</strong> mis Semdgom periodSic, sazogadoebas akl<strong>da</strong><br />
ferTa mravalferovneba, akl<strong>da</strong> Suqi, samyaro ki Fferisa <strong>da</strong> Suqis<br />
gareSeEaris Raribi <strong>da</strong> erTferovani. dRes fers didi <strong>da</strong>tvirTva mieca,<br />
ramac vizualurad gaaxalisa cxovreba, Secvala <strong>da</strong> gaamdidra<br />
sazogadoebis cxovrebis stilis koloritic. igive SeiniSneba<br />
Tanamedrove reklamaSic. feri iqca sxvas<strong>da</strong>sxva saxis produqciis,<br />
kompaniebis <strong>da</strong> <strong>da</strong>wesebulebebis safirmo niSnad D<strong>da</strong> SeiZina erTgvari<br />
savizito baraTis saxe. gaZliera ferTa simbolikis roli reklamaSi.U<br />
feris meSveobiT a<strong>da</strong>mianebi ganvasxvaveben produqciis erT saxeobas<br />
meoresgan, erT organizacias sxva <strong>da</strong>wesebulebisagan <strong>da</strong> a.S.<br />
gansakuTrebiT aqtiurad iyeneben fers saqarTveloSi sakomunikacio<br />
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