vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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seriozulobis, siZlieris, avtoritetulobis, eleganturobis <strong>da</strong><br />
stabilurobis SegrZnebas.<br />
TeTri_ vizualurad afarTovebs, Slis, amaRlebs gamosaxulebas. TeTri<br />
feri aris simbolo siwmindis, sisufTavis, gaxsnilobis <strong>da</strong> amaRlebuli<br />
sulierebisa. is ar iwvevs araviTar arasasiamovno SegrZnebebs, ar ,,Rlis<br />
Tvals” <strong>da</strong> ar aRizianebs. reklamaSi TeTri Savis msgavsad <strong>da</strong>mxmare feria<br />
<strong>da</strong> efeqturia mxolod sxva F ferebTan SeTanxmebaSi. TeTri feri<br />
gansakuTrebiT efeqturia SavTan, lurjTan, cisferTan <strong>da</strong> wiTelTan.<br />
sxvaFferebTan SeTanxmebul variantSi TeTri feriT ZiriTa<strong>da</strong>d<br />
reklamirebas ukeTeben saaTebs, sasmelebs, saqorwino samoselsa <strong>da</strong><br />
momsaxurebas.<br />
<strong>vizualuri</strong> <strong>reklamis</strong> Seqmnis prosecSi gasaTvaliswinebelia feris<br />
ramdenime ZiriTad funqciac: atraqciuli, azrobriv- gamomsaxvelobiTi,<br />
eqspresiuli, simboluri <strong>da</strong> esTetikuri (anisimova 2003:59-60).<br />
atraqciuli funqcia gamoxateba feris TvisebaSi miipyros a<strong>da</strong>mianis<br />
yuradReba. mag: iseTi mkveTri ferebi, rogoricaa wiTeli, narinji <strong>da</strong><br />
yviTeli sareklamo suraTs (plakats, baners <strong>da</strong> sxva) Sori<strong>da</strong>nve aniWeben<br />
TvalSisacem gamomsaxvelobas <strong>da</strong> aadvileben mis <strong>reklamis</strong> optikur<br />
aRqmas. ferTa marTebuli kontrastuli SeTanxmeba aniWebs<br />
gamosaxulebas simkveTres, rac aaqtiurebs plakatis Sinaarsis Tu<br />
teqstis aRqmas.<br />
azrobriv gamomsaxvelobiTi funqcia gulisxmobs ferebis meSveobiT<br />
suraTSi im mniSvnelovani komponentebis <strong>da</strong> detalebis gamokveTas,<br />
romlebic avtoris azriT saWiroebs adresatis yuradRebis<br />
gansakuTrebul gamaxvilebas.<br />
eqspesiuli funqcia gamoixateba feris Tvisebaze imoqmedos a<strong>da</strong>mianis<br />
emociebze, gamoiwvios masSi garkveuli sulieri mdgomareoba.<br />
miuxedevad a<strong>da</strong>mianis mier feris aRqmis individualuri<br />
Taviseburebebisa, fsiqologebi aRniSnavnaven a<strong>da</strong>mianTa<br />
Se<strong>da</strong>rebiT stabilur reaqciebs garkveul ferebze.<br />
magaliTad: wiTeli aRagznebs, lurji amSvidebs, yviTeli iwvevs<br />
sixarulis SegrZnebas, Savi ki moqmedebs <strong>da</strong>mTrgunvelad.<br />
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