vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
kumSavs gamosaxulebas. bunebaSi sakmaod iSviaTi feria, romelic,<br />
garkveulwilad, asocirdeba mistikasTan, burusTan, sicivesTan,<br />
sibnelesTan, iwvvs mowyenilobis SegrZnebas. wignSi ,,esTetikuri aRzr<strong>da</strong><br />
mizani <strong>da</strong> amocanebi” weria: ,,goeTes rwmeniT iisfers moaqvs mudmivi<br />
mousvenroba, igi gvdevnis <strong>da</strong> ar gvixmobs” (esTetikuri . . . 1986:168). aseve,<br />
arsebobs mosazreba, rom iisferis moyvaruli a<strong>da</strong>mianebi<br />
artistulebi <strong>da</strong> mgrZnobiareni arian (CekuriSvili 2010:2/46:47). reklamaSi<br />
iisferis gamoyeneba aseve saWiroebs zomierebas, radgan ga<strong>da</strong>Warbebulad<br />
gamoyenebul iisfers SeuZlia gamoiwvios arabunebrivobis <strong>da</strong> siyalbis<br />
SegrZneba.<br />
yavisferi_vizualurad aaxlovebs, magram odnav kumSavs gamosaxulebas.<br />
YxasiaTobrivad_ Tbili, rbili <strong>da</strong> Rrma feria. is ganawyobs<br />
myudroebisaken, komfortisaken <strong>da</strong> stabilurobisaken. yavisfers irCeven<br />
ufro konservatiuli a<strong>da</strong>mianebi, romlebsac di<strong>da</strong>d ar surT ramis<br />
Secvla cxovrebaSi. reklamaSi am feriT, ZiriTa<strong>da</strong>d, popularizacias<br />
uweven avejs, zogierT alkoholur sasmelebs, mag koniaks, liqiors <strong>da</strong><br />
yavis nawarms.<br />
Savi_ arcerTi feris aryofna <strong>da</strong> amsTanave yvela feris erTad<br />
TavSeyraa, magram aRiqmeba rogorc erTi feri. Savi vizualurad<br />
amcirebs, magram amasTanave aaxlovebs gamosaxulebas. Savi feri iwvevs<br />
sevdis, simartovis, siZimis <strong>da</strong> gare samyarosgan mowyvetis SegrZnebas,<br />
erTi mxriv asocirdeba wyvdiadTan <strong>da</strong> borot ZalebTan, meore mxriv_<br />
gamZleobasTan, ZalasTan, eleganturobasTan, simyaresTan. feri<br />
avtoritetuli, romelic Zalauflebas gvaxsenebs. reklamaSi Savi feris<br />
gamoyeneba ar aris rekomendebuli, magram amasTanave am feris<br />
mxar<strong>da</strong>Weris gareSe yvela feri kargavs Tavis xibls <strong>da</strong> sikaSkaSes. Savi<br />
feri reklamaSi umeteswilad <strong>da</strong>mxmare feris rols TamaSobs, SaviT<br />
Seqmnili konturebi, reliefebi <strong>da</strong> Crdilebi alamazebs, gamokveTs <strong>da</strong><br />
axalisebs yvela fers <strong>da</strong> saerTod sareklamo suraTs. Sevi feriT<br />
uxdeba reklamireba avtomobilebs, zogierT alkoholur sasmels,<br />
saaTebs, mamkacis sayofacxovrebo nivTebs, tansacmelsa <strong>da</strong> inventars,<br />
musikalur instrumentebs. sareklamo gamosaxulebebSi Savi qmnis<br />
97
Change language