vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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is stimuls aniWebs tvinis moqmedebas. asocirdeba cecxlTan,<br />
siyvarulTan, ZalauflebasTan. a<strong>da</strong>mians ganawyobs ga<strong>da</strong>wyvetilebis<br />
miRebisken. wiTel fers aseve SeuZlia gamowvios aRelveba <strong>da</strong><br />
gauwonasworeblobis SegrZnebac, amitom saWiroa misi zomierad<br />
gamoyeneba. Aam Tvisebebi<strong>da</strong>n gamomdinare wiTels ver SevxvdebiT<br />
saavadmyofoebSi, samagierod am energiul fers vnaxavT samorineebis,<br />
barebisa <strong>da</strong> restornebis interieris gaformebaSi.<br />
narinjisferi (yviTelisa <strong>da</strong> wiTelis Serwyma) wiTeli feris msgavsad<br />
vizualurad aaxlovebs <strong>da</strong> sisqes aniWebs gamosaxulebas. Qqmnis siTbos,<br />
simSralis, keTildReobis <strong>da</strong> sixarulis SegrZnebas. wiTeli feris<br />
msgavsad matebs energias, ganawyobs optimisturad, magram<br />
misgangansxvavebiT ar iwvevs aRelvebis SegrZnebas, piriqiT iwvevs<br />
sulieri harmoniis <strong>da</strong> gawonasworebis SegrZnebas. mniSvnelovani<br />
faqtoria <strong>reklamis</strong>Tvis is rom, narinjisferi aRZravs a<strong>da</strong>mianSi ma<strong>da</strong>s,<br />
amitomac narinjisferiT xSiria sakvebi produqtebis reklamireba,<br />
romelTa <strong>vizualuri</strong> suraTi yovelTvis gamoiyureba msuyed <strong>da</strong><br />
madismomgvrelad.<br />
yviTeli __ vizualurad aSorebs, afarTovebs gamosaxulebas. Fferi_<br />
msubuqi, Ria, Tbili, mkveTri, magram amavdroulad gamaRizianebeli.Qqmnis<br />
sadResaswaulo ganwyobas, aRviZebs interess gare samyarosadmi <strong>da</strong><br />
intensiurad ganawyobs a<strong>da</strong>mians moRvaweobisken. mas irCeven impulsuri<br />
<strong>da</strong> sangvinikuri tipis a<strong>da</strong>mianebi, erTi mxriv yviTeli asocirdeba<br />
mzesTan, oqrosTan, sulierebasTan, sixarulTan, molxenasTan, meore<br />
mxriv ki xifaTTan, yviTeli TiTqos brZanebs mivaqcioT mas yuradReba,<br />
amitom mas xSirad iyeneben gamafrTxilebeli niSnebisTvis <strong>da</strong><br />
gancxadebebisTvis. yviTeli yvela ferze ufro didxans rCeba<br />
mexsierebaSi, magram reklamaSi yviTelis ga<strong>da</strong>Warbebuli doziT<br />
gamoyenebam SeiZleba negatiurad imoqmedos a<strong>da</strong>mianis fsiqikur<br />
wonasworobaze, amitom ar aris rekomendirebuli didi ze<strong>da</strong>pirebis<br />
mTlianad yviTeli feriT <strong>da</strong>farva. is efeqturia mxolod sxva<br />
neitralur ferebTan SeTanxmebiT. magaliTisTvis moviyvanoT erT-<br />
erTi satelefono kompaniis ,,bilainis” sareklamo gamosaxuleba (suraTi<br />
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