vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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namuSevris ideur-kompoziciuri mxare Caafiqreb<strong>da</strong> mayurebels <strong>da</strong><br />
Seuqmni<strong>da</strong> garkveul ganwyobas. aqe<strong>da</strong>n gamomdinare sareklamo suraTis<br />
Seqmna ormagad rTuli procesia. erTi mxriv man un<strong>da</strong> gayidos raime,<br />
meore mxriv ki warsdges rogorc, kargi xarisxis mxatvrul_ esTetikuri<br />
nawarmoebi.<br />
cnobilia, rom a<strong>da</strong>mianis mier feris aRqma 80%-iT <strong>da</strong>mokidebulia<br />
nervul sistemaze <strong>da</strong> mxolod 20%-iT mxedvelobaze. feris SegrZneba<br />
yoveli a<strong>da</strong>mianis individualur emociur mdgomareobasTanaa<br />
<strong>da</strong>kavSirebuli, amitomac feri, romelic moswons erTs, ar moswons<br />
meores. TavisTavad cxadia, rom reklama yoveli a<strong>da</strong>mianis individualur<br />
emociur mdgomareobas ver gaiTvaliswinebs, am SemTxvevaSi is un<strong>da</strong><br />
<strong>da</strong>efuZnos mxatvruli nawarmoebis princips, un<strong>da</strong> Seiqmnas ideurad<br />
saintereso <strong>da</strong> esTetikurad mimzidveli namuSevari. A<strong>da</strong>kvirvebam aCvena,<br />
rom reklamebSi gansakuTrebiT popularuli gax<strong>da</strong> wiTeli feri. Mmas<br />
mimarTes imitom, rom wiTeli rogorc garkveulwilad agresiuli <strong>da</strong><br />
energiuli feri, yvela ferze metad ipyrobs yuradRebas, magram<br />
sareklamo suraTSi misi gamoyeneba saWiroa gansazRvruli raodenobiT,<br />
ga<strong>da</strong>metebulma wiTelma SeiZleba gamoiwvios a<strong>da</strong>mianSi agresiis an<br />
gaaRizianebis SegrZneba. principi aseTia: mTavari un<strong>da</strong> gamoikveTos,<br />
magram ar aRizianebdes.<br />
miuxe<strong>da</strong>vd a<strong>da</strong>mianis individualuri aRqmisa, yovel fers mainc aqvs<br />
Taviseburi Tvisebebi HSeZenili bunebisgan <strong>da</strong> a<strong>da</strong>mianebisgan. luSeris<br />
kvlevebis safuZvelze <strong>da</strong>adgina, rom konkretuli feri a<strong>da</strong>mianSi iwvevs<br />
sruliad konkretul emociebs. mag: wiTel-yviTeli tonebi iwvevs<br />
aRelvebis, aRgznebis <strong>da</strong> aqtiurobis SegrZnebas.Llurji <strong>da</strong> ruxi ferTa<br />
tonebi ki piriqiT moqmedeben <strong>da</strong>mamSvideblad. ganvixiloT feris<br />
ramdenime emociur-sivrcobrivi Tviseba, romelTaA gaTvaliswineba<br />
mniSvnelovania vizualur reklamaSi. (ovCinikova 2009:124); (andreeva 2005:<br />
№11 mis: www.compuart.ru); (mokSancevi 2010 mis:<br />
http://vpcomp.ru/index.php/article/34-layoutdesign/226-rudolph-mokshantsev).<br />
wiTeli _ vizualurad aaxlovebs <strong>da</strong> amavdroulad cotaTi kumSavs<br />
gamosaxulebas. Tavisi simkveTriT is umalve izi<strong>da</strong>vs a<strong>da</strong>mianis<br />
yuradRebas. wiTeli - feri Tbili, energiuli, amRgznebi <strong>da</strong> dinamiuri.<br />
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