vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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isic, rom TviT sityvas ,,Chivas”, swored mkafio wiTeli feri uqmnis im<br />
energias <strong>da</strong> simxurveles, rasac realurad Seicavs alkoholuri sasmeli.<br />
am vizualur reklamaSi grafikos-dizainerma sworad miagno ferTa<br />
SeTanxmebas <strong>da</strong> maTi meSveobiT gadmosca sasmelis xasiaTi <strong>da</strong> im<br />
sasiamovno atmosferos iluzia, romelic Seiqmneba misi mirTmeviT. rCeba<br />
mxolod <strong>da</strong>rwmuneba imisa, Tu ramdenad realurad asaxavs reklama<br />
sasmelis xarisxs.<br />
sareklamo gamosaxulebis Seqmnis procesSi un<strong>da</strong> gaviTvaliswinoT<br />
is faqtoric, rom a<strong>da</strong>mani vizualurad suraTs ufro advilad<br />
marcxni<strong>da</strong>n-marjvniv aRiqvams, amitom, sareklamo gancxadeba vizualurad<br />
ufro swrafad aRiqmeba Tu gamosaxulebaSi mTavaris aqcentireba<br />
gakeTdeba formatis marjvena mxares. raTqmaun<strong>da</strong> gaaCnia imas, Tu raze<br />
akeTebs <strong>da</strong>tvirTavs grafikos-dizaineri reklamaSi gamosaxulebaze,<br />
teqstze, Tu oriveze erTad. MmagaliTisTvis ganvixiloT erT-erTi<br />
sareklamo gzavnili, romelic warmoadgens aseve <strong>da</strong>bali xarisxis<br />
sareklamo suraTis magaliTsac (suraTi 86). warmodgenili reklama<br />
gviwvevs poeziis saRamoze, reklama Seicavs teqsts <strong>da</strong> gamosaxulebas.<br />
kompoziciaSi teqsti moTvsebulia formatis marcxena mxares, xolo<br />
gaamosaxuleba formatis marjvena mxares. am SemTxvevaSi Tvali metad<br />
aRiqvams formatis marjvena mxares moTavsebul gamosaxulebas, riTac,<br />
sareklamo suraTSi <strong>da</strong>tvirTva qolgiT mimaval gogonaze ga<strong>da</strong>dis,<br />
romlis kavSiri <strong>reklamis</strong> SinaarsTan gaurkvevelia. Sinaarsis gasagebad<br />
mayurebelma un<strong>da</strong> waikiTxos teqsti. Tavismxriv, teqsts aklia simkveTre,<br />
warwerebi erTferovania, arsad Cans aqcenti, ukana plani peizaJis<br />
gamosaxulebiT zedmetad mkveTria, ris gamoc kompoziciaSi teqstsa <strong>da</strong><br />
gamosaxulebas Soris <strong>da</strong>rRveulia manZilis iluzia, wina <strong>da</strong> ukana plani.<br />
yvela detali namuSevarSi aRiqmeba cal-calke, ar ikiTxeba kavSiri maT<br />
Soris. qolgiT mimavali gogonas gamosaxuleba ki, aRiqmeba ufro<br />
qarbuqSi gamZle xarisxiani qolgebis reklamad, vidre poeziis saRamos<br />
SinaarsisTvis <strong>da</strong>maxasiaTebel liriul obiqtad. warmodgenili suraTis<br />
aRqma <strong>da</strong> ganxilva sxvagvarad moxdebo<strong>da</strong>, rom ar yofiliyo is sareklamo<br />
gzavnili <strong>da</strong> yofiliyo ubralo mxatvruli nawarmoebi. am SemTxvevaSi,<br />
suraTi mxatvrul-emociuri TvalsazrisiT iqnebo<strong>da</strong> saintereso.<br />
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