vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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eklamaSi kontrasti <strong>da</strong> mkafioeba, miT metad izi<strong>da</strong>vs yuradRebas.<br />
kontrasti vlindeba ferTa, formaTa, zomaTa, sidideTa Suq-CrdilTa<br />
<strong>da</strong>pirispirebaSi. kontrasti aucilebeblia imisTvis, rom sareklamo<br />
gamosaxuleba advilad moxvdes a<strong>da</strong>mianis TvalTaxedvis areSi, iyos<br />
Sokismomgvreli, reklama, garkveulwilad hipnozia- is un<strong>da</strong> abruebdes,<br />
atyvevebdes <strong>da</strong> aiZulebdes a<strong>da</strong>mians Seasrulos misTvis sasurveli<br />
moqmedeba. ganvixiloT kontrastis mniSvneloba vizualur reklamaSi.<br />
Mmag: Senobis kedelze moTavsebulia 2 sareklamo abra, pirvel abraze<br />
lurj fonze yviTeli feris warweraa moTavsebuli, meoreze ki, yviTeli<br />
feriT <strong>da</strong>werili teqsti moTavsebulia narinjisfer fonze. romeli<br />
abri<strong>da</strong>n ufro swrafad amoikiTxavs a<strong>da</strong>miani teqsts?<br />
<strong>da</strong>kvirvebam gviCvena, rom a<strong>da</strong>miani ufro swrafad amoikiTxavs warweras,<br />
romelic lurj fonzea moTavsebuli, radgan Sedgeba civi <strong>da</strong> Tbili<br />
ferebis kontrastuli <strong>da</strong>pirispirebisgan. am SemTxvevaSi lurji feris<br />
foni SeZens yviTels mkafio gamometyvelebas <strong>da</strong> sikaSkaSes. muqi foni<br />
qmnis ferebs Soris <strong>da</strong>cilebis iluziasac, riTac warweras an<br />
gamosaxulebas aniWebs met mkafioebas. meore abraze gamosaxuli ori<br />
Tbili feris urTierTSeTanxmeba reklamaSi nakleb efeqturia <strong>da</strong> pirveli<br />
abris gverdiT aucileblad <strong>da</strong>ikargeba. aqve un<strong>da</strong> aRiniSnos, rom Ria<br />
feris teqsti muq fonze ufro advilad aRiqmeba, vidre muqi teqsti Ria<br />
fonze. civi <strong>da</strong> Tbili ferebis urTierTkontrastulobis kargi magaliTia<br />
erT-erTi alkoholuri sasmelis viski ,,Chivas” reklama (suraTi 85).<br />
gamosaxulebaze weria: ,,HThis is the chivas life”. es xuTi ZiriTadi sityva am<br />
reklamaSi gamokveTilia mkafio wiTelisa <strong>da</strong> narinjisferi tonebis<br />
SerwymiT. Ees sareklamo warwera, yvela <strong>da</strong>narCen komponentTan<br />
Se<strong>da</strong>rebiT umalve ipyrobs yuradRebas, rac ganapiroba sworad SerCeulma<br />
fonis ferebma. ruxis, lurjisa <strong>da</strong> wiTlis SeTanxmebam Seqmna<br />
gamosaxulebaSi aramarto kontrasti, aramed manZilis iluzia <strong>da</strong> siRrme,<br />
rac vizualurad gamoyofs mTavars meore xarisxovanisgan <strong>da</strong> qmnis<br />
suraTSi 2 ZiriTd plans _ wina plans <strong>da</strong> ukana plans. Aa<strong>da</strong>miani<br />
uneblieT jer <strong>da</strong>inaxavs wina plans wiTel warweris saxiT <strong>da</strong> mxolod<br />
Semdeg Tvali aRiqvams ukana plans ori mamakacis gamosaxulebaSi,<br />
romlebic miirTmeven reklamirebul sasmels. aseve, un<strong>da</strong> aRiniSnos<br />
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