vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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gamoiklev” (luSeri .. 2000 Tavi-I mis: http: www.aqvarun.ru). aqe<strong>da</strong>n<br />
gamomdinare, ferTa temperaturaze laparaki mxolod pirobiTia.<br />
sityvebis msgavsad Aferebic aris civi <strong>da</strong> Tbili. jer kidev goeTes<br />
hqon<strong>da</strong> eqsperimentulad Seswavlili feris gavlena a<strong>da</strong>mianis emociur<br />
mdgomareobaze swored manve SemoiRo ,,Tbili” <strong>da</strong> ,,civi” ferebis<br />
saxelwodeba, romelic DdRes terminad aris gavrcelebuli. goeTem<br />
<strong>da</strong>adgina, rom Tbili ferebi, e.w. wiTeli, narinji, yviTeli ferebi<br />
a<strong>da</strong>mianze amagznebad, gamaxneveblad moqmedeben, lurji <strong>da</strong> iisferi<br />
ferebi ki, naRvlian, odnav mwuxare gunebaze ayeneben a<strong>da</strong>mians, xolo<br />
ferTa am or jgufs Soris speqtrSi mdebare ferebi- mwvane <strong>da</strong><br />
cisferi- <strong>da</strong>maSvideblad moqmedeben (naTaZe 1983:71; goeTe 1957, mis:<br />
http://psyfactor.org/lib/gete.htm). Tbil ferebad (speqtraluri ferebi) miCneulia<br />
ferebi, romlebic asocirdeba mzesTan <strong>da</strong> cecxlTan. esenia: wiTeli,<br />
narinjisferi, yviTeli <strong>da</strong> maTi naerTebi: wiTeli iasamnisferTan, wiTeli<br />
narinjisferTan, yviTeli narinjisferTan, yviTeli mwvanesTan. es<br />
ferebi farTod gamoiyeneba reklamaSi. gar<strong>da</strong> intesivobisa <strong>da</strong> simkveTrisa<br />
isini qmnian moCvenebiT vizualur efeqts _ adideben <strong>da</strong> aaxloveben<br />
reklamirebul sagans. ferebi, romlebic gavs wyals, liTons <strong>da</strong> yinuls,<br />
civ ferebad aRiqmeba (jafariZe 1989:44). aseTi ferebia: lurji,<br />
cisferi, mwvane, iasamnisferi <strong>da</strong> maTi naerTebi: lurJi mwvanesTan,<br />
cisferi mwvanesTan, lurji iasamnisferTan. Ees ferebi vizualurad<br />
amcireben <strong>da</strong> aSoreben Cvengan reklamirebul sagans. imisTvis rom<br />
grafikos-dizainerma reklamaSi miaRwios gamosaxulebis simkveTres,<br />
sikaSkaSes <strong>da</strong> reliefurobas un<strong>da</strong> mimarTos Tbili <strong>da</strong> civi ferebis<br />
erTmaneTSi urTierTkontrastulobis princips. am ori sawinaaRmdego<br />
temperaturis mqone ferebis Serwymis meSveobiT sareklamo suraTSi<br />
miiReba formaTa mkafioba, siRrme, perspeqtiva <strong>da</strong> iluzia _ romlis<br />
saSualebiTAsuraTze aRiqmeba <strong>da</strong>cileba, manZili sagnebs Soris. amrigad,<br />
feri, sivrcis mamodelirebeli elementia.<br />
mxatvrobisgan gansxvavebiT, reklamaSi sasurvelia ,,didi doziT” iyos<br />
gamoyenebuli kontrasti. sareklamo suraTi mxatvruli nawarmoebisgan<br />
gansxvavdeba imiT, rom sareklamo suraTis mizania gayidos raime.<br />
amisTvis man raRaciT un<strong>da</strong> miipyros yuradReba, amitom rac metia<br />
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