vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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mowonebas an <strong>da</strong>wunebas (andreeva 2005: №11, mis: www. Compuat.ru., kluevi<br />
1999, mis. http://rosdesign.com/design/kolorofdesign.htm). feri urTierTobisO<br />
erT-erTi saSualebaa, is aris Zala, romelic stimulacias uwevs yovel<br />
samomxmareblo produqts <strong>da</strong> warmodgens ga<strong>da</strong>mwyvet faqtors gayidvebis<br />
procesSi. feri iwvevs myidvelSi mTel rig emociebs, romlebic<br />
biZguloben mas ama Tu im produqtis arCevaSi. wignSi ,,esTetikuri<br />
aRzr<strong>da</strong> mizani <strong>da</strong> saSualebebi” sruliad marTebulad weria: ,,feri<br />
astimulirebs sasurvel emociebs, gvexmareba sareklamo obieqtis<br />
gamocnobaSi, qmnis simboloebs, xels uwyobs reklamirebuli sagnebis<br />
realistur gamosaxvas, ipyrobs yuradrebas, didxans rCeba mexsierebaSi,<br />
iwvevs iluziebs an amkvidrebs tradiciebs, Cvevebs.” (esTetikuri . . . ,<br />
1986:167) aqe<strong>da</strong>n gamomdinare dizainer-grafikoss gar<strong>da</strong> mxatvruli xedvisa,<br />
un<strong>da</strong> gaaCndes ferTa Teoriis, fsiqologiis <strong>da</strong> simbolikis codna.<br />
<strong>reklamis</strong> Seqmnis procesSi gasaTvaliswinebelia is faqtoric, rom<br />
sva<strong>da</strong>sxva qveynis kulturaSi erTi <strong>da</strong> igive feri sxva<strong>da</strong>sxvanairad<br />
aRiqmeba, radgan azrovnebis feriTi sistema uSualo kavSirSia qveynis<br />
geografiul sivrcesa <strong>da</strong> istoriasTan.Mmag: saqarTveloSi, ruseTSi,<br />
evropis qveynebsa <strong>da</strong> amerikaSi TeTri feri asocirdeba sicocxlesTan,<br />
dResaswaulTan, socialur warmatebasTan, siwmindesTan, iaponiaSi ki<br />
TeTri feri glovis simbolod aRiqmeba. (pendikova. . . 2008:265.) wiTeli<br />
feriA qveynebis umravlesobaSi <strong>da</strong> maT Soris saqarTveloSic siyvarulis,<br />
brZolis <strong>da</strong> aqtiurobis simboloa, CineTSi wiTeli- dResaswaulis <strong>da</strong><br />
gamarTlebis, xolo indur simbolokaSi sicocxlis ferad aRiqmeba.<br />
yviTeli_ amerikaSi ayavavebis, saqaTvelosa <strong>da</strong> ruseTSi mzis, siriaSi<br />
glovis, indoeTSi brwyinvalebis, xolo braziliaSi sasowarkveTis<br />
simboloa <strong>da</strong> a.S. aqe<strong>da</strong>n gamomdinare sareklamo suraTis Seqmnis procesSi<br />
aucilebelia gaTvaliswinebuli iyos sxva<strong>da</strong>sxva qveyniebis ferTa<br />
simbolika. M<br />
Y yovel calke aRebul fers aqvs misTvis <strong>da</strong>maxasiaTebeli moqmedeba,<br />
energetika <strong>da</strong> temperatura. realurad, optikuri moqmedebis<br />
TvalsazrisiT feri Tbili an civi ar arsebobs, es mxolod Se<strong>da</strong>rebaa<br />
SexebasTan _ asociacia. maqsLluSeri SeniSnavs: ,,feri moqmedebs grZnobiT<br />
aRqmaze, grZnobas ki verc gazomav, verc awoni <strong>da</strong> verc mikroskopis qveS<br />
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