vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Cvens qveyanaSi <strong>vizualuri</strong> <strong>reklamis</strong> mxatvrul-esTetikuri ga<strong>da</strong>wyveta<br />
jer kidev martivi <strong>da</strong> sqematuria. un<strong>da</strong> aRiniSnos, rom gare <strong>reklamis</strong><br />
mxatvrul - esTetikuri gamomsaxvelobis xarisxs didi mniSvneloba aqvs,<br />
rogorc adresatze zemoqmedebis TvalsazrisiT, aseve, qalaqis<br />
esTetikuri galamazebis TvalsazrisiTac (axali sareklamo formatebi<br />
garkveulwilad cvlian qalaqis iersaxes). samwuxarod am <strong>da</strong>rgSi<br />
SeiniSneba profesiuli <strong>da</strong> SemoqmedebiTi midgomis deficiti. sareklamo<br />
abrebze, bilbordebze, brendmaurebze <strong>da</strong> gare <strong>reklamis</strong> sxva formatebze<br />
jer kidev mravlad vxe<strong>da</strong>vT qarTul enaze Targmnil ucxouri warmoebis,<br />
an <strong>da</strong>savlur reklamebTan stilisturad gaigivebul gamosaxulebebs. Es<br />
ganpirobebulia imiT, rom qveyanaSi umeteswilad ucxouri warmoebis<br />
produqciaa, aseve imiT, rom reklama, kerZod ki misi zogierTi saxeoba,<br />
Cveni qveynaSi jer kidev Camoyalibebis procesSia <strong>da</strong> jer ar SeumuSavebia<br />
individualuri saxe, amitom jer naadrevia farTo saubari qarTuli<br />
kreativis specifikis Sesaxeb. sareklamo gzavnilebze <strong>da</strong>kvirvebis<br />
safuZvelze SeiZleba iTqvas, rom xSir SemTxvevaSi ar ikiTxeba kavSiri<br />
gamosaxulebasa <strong>da</strong> teqstur informacias Soris, <strong>da</strong>rRveulia kompoziciis<br />
ganawilebis principebi, SeiniSneba teqsturi informaciis marTlweris<br />
gaumarTaoba, <strong>da</strong>rRveulia qarTuli sityvis siwminde. es yovlad<br />
miuRebelia, radgan <strong>reklamis</strong> enas iseTive erovnuli <strong>da</strong> mxatvruli<br />
funqcia akisria, rogorc Teatris sceni<strong>da</strong>n, kino <strong>da</strong> teleekrani<strong>da</strong>n<br />
warmoTqmul sityvas. quCebSi <strong>da</strong>montaJebul sareklamo firniSebze,<br />
ZiriTa<strong>da</strong>d, vxe<strong>da</strong>vT erTi <strong>da</strong> imave suraTs - produqtis pir<strong>da</strong>pir<br />
fotoreklamas an a<strong>da</strong>mianebis fotogamosaxulebebs, romlebic TavianTi<br />
momxibvlelobis <strong>da</strong> statiuri formebis meSveobiT warmoaCenen produqts,<br />
rac <strong>reklamis</strong> erT-erT yvelaze primitiul ileTs warmoadgens.<br />
qveyanaSi <strong>vizualuri</strong> <strong>reklamis</strong> martivi saxe, adgilobriv<br />
pirobebTan <strong>da</strong> kulturul konteqstTan a<strong>da</strong>ptaciis <strong>da</strong>bali xarisxi,<br />
aixsneba ramdenime faqtoriT:<br />
1. neli tempiT viTardeba qarTuli mrewveloba. qarTuli <strong>reklamis</strong><br />
<strong>da</strong>mkvidrebisTvis ki aucilebel pirobas warmoadgens sakuTari<br />
produqciis warmoeba.<br />
9
Change language