vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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Senobebis gare <strong>da</strong> Si<strong>da</strong> interierebSi <strong>da</strong>montaJebuli manaTobeli<br />
morbenali striqonebi, aseve Cveni qveynisTvis Se<strong>da</strong>rebiT axali<br />
sareklamo saxeobebi_ videopanelebi (<strong>reklamis</strong> matareblebi, warmoadgenen<br />
sxva<strong>da</strong>sxva zomis, ZiriTa<strong>da</strong>d didi zomis eleqtronul ekranebs_ panoebs)<br />
(suraTi 84) <strong>da</strong> iunipolebi (sammxriani masiuri xasiaTis mbrunavi<br />
sareklamo moduli), romlebic ukve masiur xasiaTs iZens. moZravi sagnis<br />
faqtors warmoadgens reklamebi trasnsportzec. videopanelebi<br />
montaJdeba a<strong>da</strong>mianTa masobrivi Sekrebis adgilebSi, Senobebze qalaqis<br />
centralur quCebSi, metroSi, <strong>da</strong>wesebulebebSi, transportSi, <strong>reklamis</strong> es<br />
tipi <strong>da</strong>mkveTes met SesaZleblobas aZlevs gaxados sareklamo mowodeba<br />
vizualurad maqsimalurad mimzidveli, vinai<strong>da</strong>n videopanelebSi<br />
vizualur gamosaxulebas Tan axlavs teqsturi <strong>da</strong> musikaluri<br />
gaformebac, a<strong>da</strong>miani informacias aRiqvams ukve aramarto mxedvelobiT,<br />
aramed smeniTac rac aRqmis ori ZiriTad organos warmoadgens. aqe<strong>da</strong>n<br />
gamomdinare <strong>reklamis</strong> es tipi metad srulyofili <strong>da</strong> xelsayrelia<br />
sareklamo kompaniisTvis. videopanelebSi mudmivad icvleba sareklamo<br />
kadri, moZraobis faqtori ki ipyrobs a<strong>da</strong>mianis uneblie yuradRebas.<br />
aseve, MmoZraobis efeqti aqvs gare saxeobas- iunipolsac, misi sammxriani<br />
mbrunavi masiuri sareklamo moduli <strong>da</strong>montajebuli rkinis maRal boZze<br />
uneblied izi<strong>da</strong>vs a<strong>da</strong>mianis yuradRebas. iunipoli izi<strong>da</strong>vs a<strong>da</strong>mianis<br />
uneblie yuradrebas Tavisi STambeW<strong>da</strong>vi zomiTac (5m/12m an 5/15m).<br />
<strong>reklamis</strong> pirveladi aRqmisaTvis dizainerebi, reklamaSi mimarTaven<br />
Semdeg fsiqologiur faqtors _ kontrasts, rac gulisxmobs_<br />
sidideebis, formebis, zomebis <strong>da</strong> ferebis <strong>da</strong>pirispirebis meTods<br />
(maRali-<strong>da</strong>balTan, didi-patarasTan, sqeli_TxelTan, Savi-TeTrTan)<br />
Tanamedrove quCis sareklamo abrebSi, kontrasti vlindeba_ ferTa,<br />
formaTa <strong>da</strong> sidideTa SeuTanxmeblobaSi, magram ZiriTa<strong>da</strong>d mainc<br />
gamoisaxeba namuSevris ferTa gamis mkveTrad gamoxatul <strong>da</strong>pirispirebaSi.<br />
dizainirebi mimarTaven sxvaobis princips obieqtis sikaSkaSesa <strong>da</strong> fons<br />
Soris, fonis feri cvlis masze mocemul fers Tavis sawinaaRmdego<br />
(kontrastuli) mimarTulebiT (naTaZe 1983:67), rac <strong>reklamis</strong> kompoziciur<br />
ga<strong>da</strong>wyvetaSi mTavarisa <strong>da</strong> meorexarisxovanis aqcentirebis saSualeba<strong>da</strong>c<br />
warmogvidgeba. konkretul SemTxvevaSi kontrastebis gamoyeneba SeiZleba<br />
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