vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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dizainerebi Suqis intensivobiT reklamaSi axdenen produqciis Tu Temis<br />
aqcentirebas, rac xels uwyobs sareklamo mowodebis pirvelad aRqmas.<br />
Semdegi fsiqologiuri faqtori, romelsac aseve iyeneben vizualur<br />
reklamaSi subieqtis uneblie yuradRebis misazi<strong>da</strong>d aris sidide. mag:<br />
quCaSi mimaval a<strong>da</strong>mians mxedvelobis areSi aucileblad moxvdeba sxva<br />
abrebTan Se<strong>da</strong>rebiT gacilebiT ufro didi zomis formatis sareklamo<br />
abra an masiuri konstruqcia, (rac aseve SeiZleba mivakuTvnoT<br />
refleqsuri yuradRebis gamowvevis erT_erT faqtors-kontrasts). am<br />
tipis reklamebia brendmauerebi, saxuravis konstruqciebi, supersaitebi<br />
(didi zomis bilbordebi) <strong>da</strong> iunipolebi igive prizmatronebi (suraTi<br />
80,81,82,83). iunipolebi <strong>da</strong> supersaitebi masiuri saxis sareklamo<br />
konstruqciebia, romlebic montaJdeba maRal boZze. isini refleqsurad<br />
ipyroben yuradRebas aramarto Tavis didi zomiT, aramed imiTac, rom maT<br />
ZiriTa<strong>da</strong>d dgamen sxva reklamebisgan gancalkevebulad, maT amontaJeben<br />
satransporto magistralebTan axlos. sagnis gancalkeveba ki aseve<br />
yuradRebis mipyrobis erT-erTi obieqturi faqtoria, sxva sagnebisagan<br />
izolirebulad mocemuli sagani, a<strong>da</strong>mians advilad xvdeba TvalTxedvis<br />
areSi. ,,tyis piras gancalkevebul xes yvela amCnevs, magram tyeSi aseTive<br />
xeebi sul ar izi<strong>da</strong>ven Cvens yuradRebas” (naTaZe 1983:135). am SemTxvevaSi<br />
gare reklamebi izi<strong>da</strong>ven subieqtis uneblie yuradRebas, rogorc<br />
formatis sididiT, aseve gancalkevebiTac. aseTive tipis did zomis<br />
sareklamo abraa brendmaueric (igive plakati oRond didi zomis), mas<br />
aTavseben Senobebis kedlebze,U qalaqis centralur samoZrao quCebTan<br />
axlos, xalxmraval adgilebSi. brendmaueri sxva sareklamo abrebTan<br />
Se<strong>da</strong>rebiT Tavisi didi zomis formatiT, refleqsurad izi<strong>da</strong>vs a<strong>da</strong>mianis<br />
yuradRebas <strong>da</strong> xels uwyobs sareklamo informaciis pirvelad aRqmas. igi<br />
gansakuTrebiT xelsayrelia gare, Ria sareklamo miznebisaTvis, radgan<br />
yvelaze xSirad xvdeba potenciuri momxmarebels mxedvelobis areSi, rac<br />
xelSemwyobi pirobaa sxva<strong>da</strong>sxva cnobili brendebis<br />
imijisHSenarCunebisaTvis.<br />
Semdegi, rac advilad izi<strong>da</strong>vs a<strong>da</strong>mianis uneblie yuradRebas<br />
moZravi sagnis faqtoria. yuradrebis mizidvis am fsiqologiurma<br />
faqtorma gamoxatuleba hpova Tanamedrove teqnologiebSi, magaliTad:<br />
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