vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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simartiviT <strong>da</strong> lakonurobiT. winaaRmdeg SemTxvevaSi sareklamo rgolis<br />
mimarT DyuradReba dundeba.Fsasurvelia sareklamo rgoli warmoadgendes<br />
mcire moklemetraJian saintereso films, rac ufro metad <strong>da</strong>ainteresebs<br />
<strong>da</strong> miizi<strong>da</strong>vs mayurebels. cnobilia, rom rac ufro mZafria raimesgan<br />
miRebuli STabeWdileba (iqneba es <strong>da</strong>debiTi Tu uaryofiTi) miT metad<br />
aRibeWdeba igi a<strong>da</strong>mianis mexsierebaSi. kontrasti, moulodneloba,<br />
simkveTre, siaxle, uCveuloba, originaloba, efeqturoba, amasTanave<br />
simartive <strong>da</strong> ubraloeba. es is komponentebia, romlebic saWiroebs yvela<br />
saxis axal sareklamo gzavnilis Seqmnis process <strong>da</strong> strategiul<br />
gaazrebas.<br />
3. saWiroa gaakonroldes <strong>reklamis</strong> Sesabamisoba realobasTan.<br />
4.Aucilebeblia reklamaSi im unikalobis warmoCena <strong>da</strong> popularizacia,<br />
rac Cvens qveyanas sxva qveynebisgan gansxvavebiT gaaCnia <strong>da</strong> swored am<br />
unikalurobaze <strong>da</strong> sxvebisgan gansxvavebul niSan - Tvisebaze un<strong>da</strong> aigos<br />
yvela saxis reklama. Aar SeiZleba sakuTari individualobis <strong>da</strong>kargva,<br />
uaryofa <strong>da</strong> gaigiveba sxva qveynis kulturasTan. aseTi identificireba<br />
yovelTvis badebs cud tons yvela saxis xelovnebaSi. teqnikuri<br />
inovaciebisYTvalsazrisiT <strong>da</strong>savluri gamocdilebis Seswavla, magram<br />
sakuTari individualobis <strong>da</strong> unikalurobis warmoCena. am principiT aris<br />
saWiro midgoma yoveli sareklamo gzavnilis Sesaqmnelad.<br />
§ΙΙΙ. Tanamedrove teqnologiuri <strong>reklamis</strong> fsiqologiuri<br />
<strong>aspeqtebi</strong>.<br />
TanamedroveobaSi, dRiTidRe izrdeba <strong>da</strong> viTardeba produqciis<br />
warmoeba, inergeba axali teqnologiuri saSualebebi. aqe<strong>da</strong>n gamomdinare<br />
sazogadoebaSi farTovdeba interesTa sfero, Cndeba meti sxva<strong>da</strong>sxva<br />
saxis survilebi, warmoiqmneba axal-axal moTxovnebi, xolo<br />
moTxovnilebebi ki gvbiZgeben moqmedebisken. (naTaZe 1983:289). <strong>reklamis</strong><br />
amocanac es aris - gamoiwvios konkretul auditoriasa Tu mTels<br />
sazogadoebaSi moqmedebis survili. yoveli axali sareklamo mowodebis<br />
Seqmnis procesSi grafikos_dizainerebi fiqroben mis<br />
konkurentunarianobaze <strong>da</strong> mizidulobis Zalaze. eZieben gzebs Tu ra<br />
axal ideur, mxatvrul-esTetikur, fsiqologiur <strong>da</strong> teqnikur saSualebebs<br />
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