vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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goliT mowodebul informacias” (lebaniZe 2008:184). cnobili amerikeli<br />
sociologis jankarlo buzis azriT reklama umTavres <strong>da</strong> Seu<strong>da</strong>rebel<br />
rols TamaSobs Cvevebisa <strong>da</strong> a<strong>da</strong>T-wesebis SemqnaSi, kulturuli <strong>da</strong><br />
esTetikuri normebis gavrcelebasa <strong>da</strong> gamntkicebaSi” (feofanovi 2000:33).<br />
amrigad, telereklamas ZaluZs axalgazr<strong>da</strong> TaobebSi, xeli Seuwyos<br />
gemovnebis <strong>da</strong> kulturis ganviTrebas. sasurvelia, sareklamo rgoli<br />
warmoadgendes moklemetraJian films, romelSic aisaxeba originaluri<br />
idea <strong>da</strong> saintereso azri. qarTuli reklama Tavis individualur saxes<br />
SeiZens mxolod maSin, roca saqarTveloSi ganviTardeba mrewveloba <strong>da</strong><br />
iarsebebs qarTuli produqcia. televizia un<strong>da</strong> gamovides <strong>da</strong>mkveTis<br />
rolSi, romelic popularizacias gauwevs saqarTvvelos bunebas,<br />
kulturas, siZveleebs, istorias, miviwyebul regionebs, aRmSeneblobas <strong>da</strong><br />
qvelmoqmedebas. Qqvelmoqmedebis mxriv aRsaniSnavia, im ga<strong>da</strong>cemebis<br />
telereklamabi, romlebic popularizacias uweven saqvelmoqmedo<br />
saqminobas. Mmag: gasarTobi ga<strong>da</strong>cema ,,vis un<strong>da</strong> ociaTasi”, romelic am<br />
etapze exmareba gaWirvebul <strong>da</strong> unarSezRudul a<strong>da</strong>mianebs.<br />
saqvelmoqmedo fondis ,,iavnanas” koncertebis telereklamebi. aseTi<br />
reklamebi iwvevs mayurebelSi gulisxmierebis grZnobas <strong>da</strong> periodiulad<br />
gvaxsenebs gaWirvebulTa mimarT qvelmoqmedebis aucileblobas. reklamas<br />
garkveulwilad SeuZlia <strong>da</strong>nergos axalgazrdebSi interesi wignis,<br />
kulturis, xelovnebis mimarT. ubiZgos momaval Taobebs swavla-<br />
ganaTlebisken. Zneli gasaxsenebelia reklama, romelic romelime wigns<br />
an wignis avtors uwev<strong>da</strong> pupularizacis. ar SeiZleba orientirebis<br />
aReba marto Tanxebze <strong>da</strong> mdi<strong>da</strong>r <strong>da</strong>mkveTebze. aqe<strong>da</strong>n gamomdinare<br />
mivdivarT <strong>da</strong>skvnamde:<br />
1. zemoqmedebis TvalsazrisiT sareklamo formebi<strong>da</strong>n telereklama erT-<br />
erTi yvelaze masobrivi <strong>da</strong> Zlieri formaa,A aqe<strong>da</strong>n gamomdinare<br />
aucilebeli pirobaa qveyanaSi sakuTari mrewvelobis ganiTareba, raTa<br />
<strong>da</strong>savlur reklamebs Caenacvlos qarTuli reklamebi, rac Tavis mxriv<br />
xels Seuwyobs qarTuli <strong>reklamis</strong> <strong>da</strong>mkvidrebas.<br />
2. sareklamo rgolisadmi aucilebelia SemoqmedebiTi midgoma. yoveli<br />
axali rgoli un<strong>da</strong> gamoirCeodes Tavisi ideis originalurobiT,<br />
<strong>vizualuri</strong> efeqtebiT, teqstis originalurobiT, magram amasTanave<br />
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